AnythingResearch - Industry Analysis and Market Research Reports
Better Data, Better Decisions

2018 Market Analysis & Industry Outlook: Zoos & Botanical Gardens

Overview: the U.S. Zoos & Botanical Gardens Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Zoos & Botanical Gardens: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

Order at top of page
Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Zoos & Botanical Gardens industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Admissions To Cultural Institutions

Admissions To - Botanical Gardens

Admissions To - Zoological And Similar Institutions

Guided Tours And Educative Services

Membership Services

Meals And Beverages, Prepared And Served Or Dispensed, For Immediate Consumption

Rental Of Non-Residential Space In Buildings Or Other Facilities

Resale Of Merchandise

All Other Receipts

All Other Operating Receipts

Contributions, Gifts, And Grants - Government

Contributions, Gifts, And Grants - Private

Investment Income, Including Interest And Dividends

Gains (Losses) From Assets Sold (Report Losses By Including A Dash Prior To The Dollar Amount.)

All Other Revenue

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

Order at top of page
Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Zoos & Botanical Gardens company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Zoos & Botanical Gardens industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Zoos & Botanical Gardens measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 7%

Order at top of page
Chief Executives1%
General and Operations Managers3%
Business and Financial Operations Occupations 5%
Education, Training, and Library Occupations 14%
Librarians, Curators, and Archivists 9%
Archivists, Curators, and Museum Technicians 8%
Arts, Design, Entertainment, Sports, and Media Occupations 5%
Protective Service Occupations 5%
Security Guards and Gaming Surveillance Officers 5%
Security Guards 5%
Building and Grounds Cleaning and Maintenance Occupations 6%
Personal Care and Service Occupations 20%
Tour and Travel Guides 9%
Tour and Travel Guides 9%
Tour Guides and Escorts 9%
Sales and Related Occupations 10%
Retail Sales Workers 8%
Office and Administrative Support Occupations 13%
Source: Bureau of Labor Statistics

Zoos & Botanical Gardens Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Top Innovators

CompanyInnovation Score

Additional companies, details and innovation scoring in the full report.

Latest Industry News

  • Winter museum preview: Mummies, Snoopy and the science behind Pixar - Lincoln Park Zoo celebrates its 150th year in 2018 with a planned series ... The annual celebration of color amid February drabness at the Chicago Botanic Garden this year focuses on the orchids of Asia. Some 10,000 of the blooming flowers will be on ... (01/10/2018)
  • The first wildlife policy in Pakistan - The wildlife and forest departments under the Ministry of Climate Change are also working towards establishing a Zoo cum Botanical Garden in Islamabad. There should be more liaisons between custom departments, highway police, and wildlife departments to ... (01/10/2018)
  • Fun events for the family on MLK Day - BUFFALO, N.Y. (WIVB) — Here are some things you can do for fun on Monday, January 15 — Martin Luther King Jr. Day: Kids Day at the Buffalo and Erie County Botanical Gardens ... Polar Bear Days at the Buffalo Zoo For all of January and ... (01/10/2018)
  • Cincy Zoo Superstar Fiona Raises $500K Since Year-ago Birth - As Fiona the baby hippopotamus approaches her first birthday Jan. 24, the youngest superstar of the Cincinnati Zoo & Botanical Garden has spurred local companies to give the zoo nearly $500,000 from sales of Fiona trinkets to her admirers around the world. (01/08/2018)
  • Help the Cincinnati Zoo name its new baby aardvark - The Cincinnati Zoo & Botanical Garden's new baby aardvark needs a name, and the zoo wants your help. Ali the aardvark gave birth to the 3-pound baby boy late in December. In a post on social media, the zoo asked for name suggestions for the little guy. (01/07/2018)
  • Central Florida Zoo animals get extra care during freezing temperatures - You're not the only one feeling the frigid winds slapping your face – animals at the Central Florida Zoo and Botanical Gardens also get the chills, which means they get extra care during the cold snap. Zoo spokesperson Stephannie Kettle says outdoor ... (01/05/2018)
  • Lumagination returns to the Botanical Gardens - Happy Hours will be located in the Administration Building next to the Botanical Gardens. Admission to Happy Hour is free and food and drinks will be available for purchase. February 11 – Family & Member Night with the Buffalo Zoo Zoo Members and ... (01/05/2018)
  • Merchandise featuring Fiona the hippo brings in big bucks - Fiona moves in for a close-up in Hippo Cove at the Cincinnati Zoo and Botanical Garden. Fiona will turn one on Jan. 24. Her parents are Bibbi and the late Henry. Nile hippos are considered vulnerable. Merchandise inspired by Ohio's famous baby hippo ... (01/04/2018)
  • Fiona Inc.: Nearly $500K to Cincinnati Zoo from sales of hippo books, beer and ice cream - As she approaches her first birthday Jan. 24, the youngest superstar of the Cincinnati Zoo & Botanical Garden has spurred local companies to give the zoo nearly $500,000 from sales of Fiona trinkets to her admirers around the world. The Enquirer ... (01/03/2018)
  • It's a Boy! Itty-Bitty Baby Born to Ali the Aardvark at the Cincinnati Zoo - From “aarvark” to “zoo-dorable,” the Cincinnati Zoo and Botanical Gardens really knows how to work the ABCs of cuteness. The wildlife institution did it with Fiona the Hippo, and now this new bouncing baby boy is reaping the benefits of Internet ad ... (12/29/2017)

Government Contracts

In 2016, the federal government spent a total of $111,250 on Zoos & Botanical Gardens. It has awarded 14 contracts to 10 companies, with an average value of $11,125 per company.   

Top government vendors:

CompanyFederal ContractsTotal Award Amount

Growth Opportunities / Competitive Threats

Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Zoos & Botanical Gardens to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

The following industries are competing channels for sales of similar products/services.

Membership Services
Competing IndustrySales Relative to Zoos & Botanical GardensOpportunity/Threat
Business Associations
Professional Organizations
Condominium & Homeowner's Associations & Athletic Associations
Human Rights Organizations
Environment, Conservation & Wildlife Organizations

Since sales from Zoos & Botanical Gardens are a small fraction compared to other industries selling Membership Services, companies in the Zoos & Botanical Gardens industry have the opportunity to expand their product offering to take share from these adjacent industries.
Membership Services Product Sales Report

Meals & Bev, Prepared/Served/Dispensed, For Immediate Consumption
Competing IndustrySales Relative to Zoos & Botanical GardensOpportunity/Threat
Movie Theaters
Movie Theaters
Amusement & Theme Parks
Golf Courses & Country Clubs

Since sales from Zoos & Botanical Gardens are a small fraction compared to other industries selling Meals & Bev, Prepared/Served/Dispensed, For Immediate Consumption, companies in the Zoos & Botanical Gardens industry have the opportunity to expand their product offering to take share from these adjacent industries.
Meals & Bev, Prepared/Served/Dispensed, For Immediate Consumption Product Sales Report

Segments classified within this market research report

This industry market research report includes companies whose primary business is any of the following:
Reptile exhibits, live, Zoos, Botanical gardens, Aquariums, Parks, wild animal, Wild animal parks, Zoological gardens, Conservatories, botanical, Animal safari parks, Animal exhibits, Menageries, Aviaries, Gardens, zoological or botanical, Arboreta, Arboretums, Petting zoos, etc.

Related Reports

Can't find what you're looking for? We have over a thousand market research reports. Ask us and an analyst will help you find what you need.

Industries Related to Zoos & Botanical Gardens

Zoos & Botanical Gardens