|Standard Report||Premium Report|
|Current State of the Industry|
|Market Size (industry trends)|
|Market Forecast (5-year projection)|
|Revenue per State|
|Salary & Compensation Statistics|
|Public Company Information|
|Key Private Companies|
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2022 U.S. Industry Statistics & Market Research - Radio & Television Broadcasting
Market Size & Industry Statistics
The total U.S. industry market size for Radio & Television Broadcasting:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
|Statistics||2016 2017 2018 2019 2020 2021|
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|Average Revenue Per Firm|
|Average Employees Per Firm|
|Average Revenue Per Employee|
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year / six-year demand forecast projects both short-term and long-term trends.
|Forecast / Industry Outlook||2022||2023||2024||2025||2026|
|Market Forecast ($ millions)|
|Projected Industry Growth Rate (%)|
Product & Services BreakdownResearch products and services in the Radio & Television Broadcasting industry generating sales. Note that products are broken into categories with different levels of classification.
|Product Description||Number of Companies||Sales ($ millions)||Percent of Total Sales|
Air Time - Radio
Air Time - Radio - Network Compensation
Air Time - Radio - National And Regional Advertising (Net)
Air Time - Radio - Local Advertising (Net)
Air Time - Radio - Programs
Public And Non-Commercial Programming Services - Radio (Include Contributions, Gifts, And Grants.)
Licensing Of Rights To Distribute Specialty Audio Programming Content
Air Time - Television Or Cable
Air Time - Television Or Cable - Network Compensation
Air Time - Television Or Cable - National And Regional Advertising (Net)
Air Time - Television Or Cable - Local Advertising (Net)
Air Time - Television Or Cable - Programs
Public And Non-Commercial Programming Services - Television Or Cable (Include Contributions, Gifts, And Grants.)
Licensing Of Rights To Broadcast Television Programs (Television Program Rights.)
Licensing Of Rights To Distribute Specialty Programming Content
Production Services - Television Or Cable
Sale Of Online Advertising Space
All Other Receipts
U.S. Geographic Distribution: Revenue Statistics by StateMarket Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Radio & Television Broadcasting Industry Price TrendsRise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among Radio & Television Broadcasting companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.
Income Statement (Average Financial Metrics)Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.
|Industry Average||Percent of Sales|
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|Cost of Goods Sold|
|Pension, profit sharing plans, stock, annuity|
|Rent paid on business property|
|Domestic production activities deduction|
|Compensation of officers|
|Salaries and wages|
|Employee benefit programs|
|Taxes and Licenses|
|Other Operating Expenses|
|Total Operating Expenses|
|EBIT (Earnings Before Interest and Taxes)|
|Earnings Before Taxes|
Financial Ratio AnalysisFinancial ratio information can be used to benchmark how a Radio & Television Broadcasting company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.
|Profitability & Valuation Ratios||Industry Average|
|Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Radio & Television Broadcasting industry is performing.|
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
|Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
|Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Radio & Television Broadcasting measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.
|Liquidity Ratios||Industry Average|
|Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.|
Measures a firm's ability to pay its debts over the next 12 months.
|Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.
|Efficiency Ratios - Key Performance Indicators||Industry Average|
|Measure how quickly products and services sell, and effectively collections policies are implemented.|
|Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
|Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.
Compensation & Salary Surveys for EmployeesCompensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.
|Title||Percent of Workforce||Bottom Quartile||Average (Median) Salary||Upper Quartile|
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|General and Operations Managers||3%|
|Business and Financial Operations Occupations||5%|
|Arts, Design, Entertainment, Sports, and Media Occupations||57%|
|Entertainers and Performers, Sports and Related Workers||13%|
|Actors, Producers, and Directors||13%|
|Producers and Directors||13%|
|Media and Communication Workers||24%|
|Radio and Television Announcers||12%|
|News Analysts, Reporters and Correspondents||8%|
|Reporters and Correspondents||5%|
|Media and Communication Equipment Workers||18%|
|Broadcast and Sound Engineering Technicians and Radio Operators||13%|
|Television, Video, and Motion Picture Camera Operators and Editors||6%|
|Sales and Related Occupations||12%|
|Sales Representatives, Services||11%|
|Advertising Sales Agents||11%|
|Advertising Sales Agents||11%|
|Office and Administrative Support Occupations||10%|
Radio & Television Broadcasting Competitor Landscape & Key Companies [PREMIUM]The most influential companies in the Radio & Television Broadcasting industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Radio & Television Broadcasting industry and adjacent sectors:
Companies with the largest market share, focused in this industry
|Market leaders: |
Largest companies that have diversified operations in this and other industries
Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry.
Innovators and Disruptors in adjacent industries that may also affect the Radio & Television Broadcasting industry.
Government ContractsIn 2020, the federal government spent a total of $33,512,388 on Radio & Television Broadcasting. It has awarded 560 contracts to 142 companies, with an average value of $236,003 per company.
|Most Recent Contracts||Date||Total Award Amount|