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2018 Market Analysis & Industry Outlook: Breakfast Cereal Manufacturing

Overview: the U.S. Breakfast Cereal Manufacturing Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Breakfast Cereal Manufacturing: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Breakfast Cereal Manufacturing Industry Price Trends

Rise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among Breakfast Cereal Manufacturing companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.

example price index trendline

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Breakfast Cereal Manufacturing company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Breakfast Cereal Manufacturing industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Breakfast Cereal Manufacturing measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 5%

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Chief Executives0%
General and Operations Managers2%
Office and Administrative Support Occupations 7%
Installation, Maintenance, and Repair Occupations 9%
Other Installation, Maintenance, and Repair Occupations 8%
Production Occupations 51%
Supervisors of Production Workers 5%
First-Line Supervisors of Production and Operating Workers 5%
First-Line Supervisors of Production and Operating Workers 5%
Food Processing Workers 16%
Miscellaneous Food Processing Workers 16%
Food Batchmakers 8%
Other Production Occupations 28%
Crushing, Grinding, Polishing, Mixing, and Blending Workers 7%
Packaging and Filling Machine Operators and Tenders 12%
Packaging and Filling Machine Operators and Tenders 12%
Transportation and Material Moving Occupations 14%
Material Moving Workers 12%
Laborers and Material Movers, Hand 6%
Source: Bureau of Labor Statistics

Breakfast Cereal Manufacturing Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Top Innovators

CompanyInnovation Score

Additional companies, details and innovation scoring in the full report.

Latest Industry News

  • EnWave Signs Technology Evaluation and License Option Agreement with Calbee Incorporated - This is the first TELOA signed by EnWave with a Japanese food manufacturing company and represents an important ... The company also manufactures bakery products and cereals. Calbee is committed to harnessing nature's gifts, to bringing taste and fun ... (01/10/2018)
  • Global Agricultural Adjuvants Market Anticipated to Reach $3,594.1 Million by 2021 - Herein, the revenue generated from the different product type, namely, activators, utility and other modifiers; method of propagation, namely foliar spray, boom spray, stump paint and others; crop type, namely fruits & vegetables and cereals & oilseeds and ... (01/09/2018)
  • New report examines Europe's nutraceutical ingredients market - The process of formulating dry ingredients is relatively easier, especially while manufacturing high volumes. In addition, dry form helps in preserving the flavor and color of the food products and also provides benefits in terms of easy handling and ... (01/09/2018)
  • The killing of 40 and more companies - The company’s manufacturing facilities, located at Agbara Industrial Estate in Ogun State, produce NIDO-milk, CERELAC, NUTREND and CERELAC CHOCOLATE-Baby weaning foods; GOLDEN MORN-an instant breakfast cereal; MILO, NESCAO, CHOCOLIM-beverage drinks ... (01/09/2018)
  • Applied Material, Treehouse Foods, Sumco, Acushnet Holdings and Great Southern as Zacks Bull and Bear of the Day - Their equipment is mainly used in the manufacturing of semiconductors ... soup and infant feeding; cereals; dry dinners; aseptic products; jams; and other products. The company also offers natural, organic, and preservative-free ingredients in many ... (01/09/2018)
  • German multinational BASF eyeing e-vehicles segment - It has nine manufacturing facilities in India, making products as diverse as foam materials used in beds, agrochemicals to vitamins added for reinforcing breakfast cereals. Ramachandran said that BASF along with making battery chemicals in India will also ... (01/08/2018)
  • Bear of the Day:Treehouse Foods (THS) - Headquartered in Oak Brook, IL, Treehouse Foods (THS - Free Report) is a manufacturer of packaged foods and beverages with more than 50 manufacturing facilities ... soup and infant feeding; cereals; dry dinners; aseptic products; jams; and other products. (01/08/2018)
  • Hindustan Foods locked in upper circuit post commencement of pest products manufacturing - It offers baby cereals in over two variants ... of the beverages giant at its manufacturing facility in Goa. The company offers a multi-cereal scoop, Cnergy in over three flavours. Its plant is located at Ponda, Goa. (01/04/2018)
  • Unboxing Authenticity In Time For The Holidays - You research their business, products, manufacturing, distribution ... Kids can’t survive on sugary cereals and collectible Shopkins forever. They need some protein, some vegetables and parenting. If you’re a business owner, you can’t survive ... (12/28/2017)
  • Research and Markets: 2013 Worldwide Breakfast Cereal Manufacturing Industry-Industry & Market Report - DUBLIN--(BUSINESS WIRE)--Research and Markets ( has announced the addition of the "2013 Worldwide Breakfast Cereal Manufacturing Industry-Industry & Market Report" report to their offering. (02/22/2013)

Government Contracts

In 2016, the federal government spent a total of $31,981,464 on Breakfast Cereal Manufacturing. It has awarded 130 contracts to 26 companies, with an average value of $1,230,056 per company.   

Top government vendors:

CompanyFederal ContractsTotal Award Amount

Segments classified within this market research report

This industry market research report includes companies whose primary business is any of the following:
Oats, breakfast cereal, manufacturing, rolled (i.e., cereal breakfast food), Rice breakfast foods manufacturing, Wheat breakfast cereal manufacturing, Corn breakfast foods manufacturing, Breakfast cereals manufacturing, Farina, Infant cereals, dry, Hominy grits, prepared as cereal breakfast food, Grain mills, Flour mills, Mix grain breakfast manufacturing, Grain, Instant hot cereals manufacturing, Granola, cereal (except bars and clusters), Oatmeal (i.e., cereal breakfast food) manufacturing, etc.

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