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2018 Market Analysis & Industry Outlook: Full-Service Restaurants

Overview: the U.S. Full-Service Restaurants Industry

Though ubiquitous with the American consumer landscape, full-service restaurants have struggled in recent years. Recession and unemployment have impacted discretionary budgets meaning families increasing opt to cook and eat in.

The industry is both highly fragmented and competitive. Large, national chains make up a minority of businesses, with single operator establishments especially for specialty and ethnic foods dominating the market. To stay ahead, franchised and chain brands are consolidating operations and reducing market redundancy. However, buyers retain control by virtue of market size and limited discretionary funding.

This report provides answers to key questions about the industry:
What is the total market size (industry revenue)?

This report shows the total market size for the Full-Service Restaurants industry, comprised of total revenues of both public and private companies over the last five years (2012-2017) and current year estimates.

What is the industry outlook?

The industry Outlook and Forecasts show how the Full-Service Restaurants industry is heading over the next five years (2018-2022). Market forecasts account for historical growth, cyclical changes, and general economic outlook.

Market Analysis: Is the market growing or declining, and how quickly?

The Market Analysis section shows the five-year growth trends for Full-Service Restaurants, year-by-year from 2012-2017.

Are long-term forecasts positive or negative?

Forecasts for 2018-2022 for the industry show the future growth and market opportunity for Full-Service Restaurants companies.

"In this regard, we compete for customers on the basis of (a) our name recognition; (b) the price, quality, variety, and perceived value of our food and entertainment offerings; (c) the quality of our customer service; and (d) the convenience and attractiveness of our venues..."
What is the average company size in the industry?

The average number of employees and average revenue for a typical Full-Service Restaurants company is charted over time for 2012-2017.

How many companies are in the industry?

Track how many companies compete in the Full-Service Restaurants industry, and how the number of companies has changed over the past five years.

Market Size & Industry Statistics

The total U.S. industry market size for Full-Service Restaurants: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Full-Service Restaurants industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Gambling Services

Gambling Machine Products

Sale Of Tickets To Lotteries & Other Games Of Chance

Room Or Unit Accommodation For Travelers & Others

Groceries & Other Food Items For Human Consumption Off The Premises

Alcoholic Beverages Served For Immediate Consumption

Distilled Spirits Served For Immediate Consumption

Wine & Wine Drinks Served For Immediate Consumption

Beer, Ale, & Malt Beverages Served For Immediate Consumption

Packaged Liquor, Wine, & Beer

All Other Merchandise

Souvenirs & Novelty Items

Meals, Unpackaged Snacks, Sandwiches, Unpackaged Ice Cream & Yogurt, Bakery Items, Other Food Items & Nonalcoholic Beverages Prepared

Meals & Snacks Served By A Server (I.E., Full Service)

Nonalcoholic Beverages Served By A Server (I.E., Full Service)

Meals & Snacks Dispensed W/O Table Service For Consumption On Premises

Nonalcoholic Beverages Dispensed W/O Table Service For Consumption On The Premises

Meals & Snacks Dispensed Via Drive-Through Service

Meals & Snacks Prepared For Immediate Consumption Off The Premises

Nonalcoholic Beverages Prepared For Immediate Consumption Off The Premises

Meals, Snacks, & Beverages Prepared For Catered Events

Meals, Snacks & Nonalcoholic Beverages Served At Catered Events On The Caterer's Premises

Meals, Snacks & Nonalcoholic Beverages Served At Catered Events Away From The Caterer's Premises

Meals, Snacks & Nonalcoholic Beverages Dropped Off At The Customer's Event

Meals, Snacks & Nonalcoholic Beverages Prepared For Customer Pick-Up

Alcoholic Beverages Prepared For Catered Events

Admissions To Live Performing Arts Performances

Hosting Of Vending Machines, Video Games, & Other Non-Gambling Coin-Operated Machines

Delivery Services For Food & Beverages

Rental Of Non-Residential Space

Other Services

All Other Merchandise, Excluding Lottery Ticket Sales/Commissions

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Full-Service Restaurants company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Full-Service Restaurants industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Full-Service Restaurants measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 2%

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Chief Executives0%
General and Operations Managers1%
Food Preparation and Serving Related Occupations 93%
Supervisors of Food Preparation and Serving Workers 5%
Supervisors of Food Preparation and Serving Workers 5%
Cooks and Food Preparation Workers 24%
Cooks 20%
Cooks, Restaurant 17%
Food and Beverage Serving Workers 46%
Bartenders 5%
Bartenders 5%
Waiters and Waitresses 38%
Waiters and Waitresses 38%
Other Food Preparation and Serving Related Workers 18%
Dishwashers 7%
Dishwashers 7%
Hosts and Hostesses, Restaurant, Lounge, and Coffee Shop 6%
Hosts and Hostesses, Restaurant, Lounge, and Coffee Shop 6%
Source: Bureau of Labor Statistics

Full-Service Restaurants Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Melting Pot Restaurants trademarks "MELTING POT" - Restaurant services - 05/21/2018
  • Lettuce Entertain You Enterprises trademarks "ABA" - Restaurant and bar services - 05/19/2018
  • Loveless Cafe G.P. trademarks "STEEPLECHASE PIE" - Pies - 05/18/2018
  • North Carolina State University patents Illicium Plant Named 'ncih2' - 05/10/2018
  • Roti Restaurants raises $13 million in funding. - 02/20/2018
  • Meritage Hospitality Group raises $11 million in funding. - 02/09/2018
  • Little Brown Box Pizza raises $13 million in funding. - 10/10/2017

  • Top Innovators

    CompanyInnovation Score
    North Carolina State University362
    Hard Rock Cafe International Usa308
    Luby's Restaurants76
    Brinker International

    Additional companies, details and innovation scoring in the full report.

    Government Contracts

    In 2016, the federal government spent a total of $379,289 on Full-Service Restaurants. It has awarded 68 contracts to 24 companies, with an average value of $15,804 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Diners, full service, Pizza parlors, Bagel shops, Restaurants, Family restaurants, Pizzerias, Full service restaurants, Doughnut shops, Fine dining restaurants, Steak houses, etc.

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