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Motorcycle, ATV & Personal Watercraft Dealers Industry Analysis

Identify industry changes, evaluate the market size, market outlook, trends, key players, and growth opportunities.

Contents Standard Report Premium Report
Industry Overview & Outlook . .
- Market Size
(industry trends)
. .
- Market Forecast   .
- Products/Services Breakdown   .
- Revenue per State . .
$ Financial Metrics . .
$ Salary & Compensation Benchmarks . .
@ Key Companies   .
- Industry News & Innovators   .
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2018 Market Analysis & Industry Outlook: Motorcycle, ATV & Personal Watercraft Dealers

Overview: the U.S. Motorcycle, ATV & Personal Watercraft Dealers Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Motorcycle, ATV & Personal Watercraft Dealers: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Motorcycle, ATV & Personal Watercraft Dealers industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Men's Wear, Including Accessories

Women's, Juniors', & Misses' Wear, Including Accessories

Costumes & Unisex Clothing

Recreational Vehicles, Parts & Accessories

New Recreational Vehicles, Parts & Accessories

Boats & Other Sport Vehicles, Parts & Accessories

New Boats, Canoes, Kayaks, Motors, Parts & Accessories

All-Terrain Vehicles (Atvs) & Personal Watercraft

All Other Sports Vehicles, Parts & Accessories

Cars, Trucks, Motorcycles, & Other Powered Transportation Vehicles

New Motorcycles, Motor Scooters, Motor Bikes, Including Parts & Access

Used Motorcycles, Motor Scooters, Motor Bikes, Including Parts & Access

Automotive Tires, Tubes, Batteries, Audio Equipment, Parts, Access

All Other Merchandise

New Aircraft, Engines, Parts & Accessories

Used Aircraft, Engines, Parts & Accessories

Utility Trailers, Including Horse/Livestock Trailers

All Other Merchandise, Excluding Lottery Ticket Sales/Commissions

All Nonmerchandise Receipts

Labor Charges For Work Performed By This Establishment

Parts, Paint & Materials Installed In Repair

Value Of Service Contracts

Commissions Rcvd For The Sale Of Credit Life Ins & Arr Of Financing

All Other Nonmerchandise Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Motorcycle, ATV & Personal Watercraft Dealers company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Motorcycle, ATV & Personal Watercraft Dealers industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Motorcycle, ATV & Personal Watercraft Dealers measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 5%

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Chief Executives0%
General and Operations Managers3%
Sales and Related Occupations 40%
Retail Sales Workers 35%
Counter and Rental Clerks and Parts Salespersons 10%
Parts Salespersons 8%
Retail Salespersons 23%
Retail Salespersons 23%
Office and Administrative Support Occupations 15%
Installation, Maintenance, and Repair Occupations 30%
Vehicle and Mobile Equipment Mechanics, Installers, and Repairers 26%
Small Engine Mechanics 17%
Motorboat Mechanics and Service Technicians 7%
Motorcycle Mechanics 9%
Miscellaneous Vehicle and Mobile Equipment Mechanics, Installers, and Repairers 6%
Recreational Vehicle Service Technicians 6%
Transportation and Material Moving Occupations 7%
Source: Bureau of Labor Statistics

Motorcycle, ATV & Personal Watercraft Dealers Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • John Shope's Dirty Bird Concepts trademarks "JOHN SHOPE" - Motorcycle part design services; Motorcycle parts; motorcycle accessories; Motorcycles - 03/02/2018
  • SRC Montezuma trademarks "LUX" - Land vehicles - 03/02/2018
  • Arlen Ness Enterprises trademarks "DEEP CUT" - Motorcycle parts - 02/06/2018
  • Zero Motorcycles raises $7 million in funding. - 12/15/2017
  • Zero Motorcycles patents Reduced Weight Rotor Having Structural Integrity - 08/11/2016
  • Kona Usa patents Suspension For Mountain Bicycles - 12/24/2009

  • Top Innovators

    CompanyInnovation Score
    Zero Motorcycles25
    Kona Usa9
    American Motorcyclist Association

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Yamaha Motor Finance Corp., USA, Promotes Jeff Young to President - "I look forward to leading the new team as we deliver a best-in-class program to Yamaha's dealers across ... offerings include Motorcycles and Scooters, ATVs and Side-By-Side Vehicles, Snowmobiles, Outboard Motors, Personal Watercraft, Boats, Outdoor ... (01/10/2018)
    • Wiseco & Team Honda HRC Form New Partnership - motorcycle, ATV, personal watercraft, outboard marine and automotive markets. Wiseco is focused on continually refining our quality culture and our associates are dedicated to living up to our Quality Policy: "To Meet or Exceed Customer Requirements Every ... (01/09/2018)
    • Yamaha's MOTOROiD and MOTOBOT Ver 2 get U.S. Debut at CES(R) - The company's ever-expanding product offerings include Motorcycles and Scooters, ATVs and Side-By-Side Vehicles, Snowmobiles, Outboard Motors, Personal Watercraft ... are sold through a nationwide network of dealers in the United States. (01/09/2018)
    • Partzilla Expanding Presence in West Coast: Faster Shipping & Supercross Sponsorship - CARSON CITY, Nev., Jan. 5, 2018 /PRNewswire/ --, a division of the Outdoor Network Corporation and a leading online retailer of ATV, motorcycle, scooter, side-by-side, snowmobile, and personal watercraft parts, is pleased to announce that ... (01/05/2018)
    • Sheffield Financial and Kawasaki Motors Corp., U.S.A. announce a new multi-year retail financing contract - The agreement allows Sheffield to provide consumer financing services to customers of KMC's independent dealer network. The contract covers installment financing for Kawasaki brand motorcycles, side-by-sides, ATVs and personal watercraft. "We are ... (12/19/2017)
    • Lafayette Power Sports - Owned and operated by Dean and Theresa Richard for 34 years. LAFAYETTE POWER SPORTS, The Motorcycle, ATV and Personal Watercraft dealer in Lafayette Louisiana market is adding Acadiana’s largest marine dealership. We have the largest selection of ... (12/16/2017)
    • Yamaha Official Motorcycle of Road America - Road America announced today that Yamaha has become the Official Motorcycle of Road America as part of ... expanding product offerings include motorcycles, ATVs and Side-by-Side vehicle, outboard motors, personal watercraft, snowmobiles, boats, outdoor ... (05/03/2013)
    • Research and Markets: 2012 Report on the $17 Billion US Motorcycle Dealers Industry - all-terrain vehicles (ATVs), snowmobiles, and personal watercraft. Apparel, parts, and accessories are known as aftermarket products. Most products sold by motorcycle dealers are known as power sports products. Many dealers offer repair, maintenance ... (11/23/2012)
    • American Honda’s 2011 ATV Racing Team - ATVs and personal watercraft in the U.S. American Honda’s Motorcycle Division conducts the sales, marketing and operational activities for these products through authorized Honda dealers. For more information on Honda products, go to ... (11/23/2010)

    Government Contracts

    In 2016, the federal government spent a total of $10,233,371 on Motorcycle, ATV & Personal Watercraft Dealers. It has awarded 537 contracts to 202 companies, with an average value of $50,660 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Used aircraft dealers, Used utility trailer dealers, Bicycle shops, motorized, Motorcycle parts and accessories dealers, Moped dealers, Used motorcycle dealers, Motorcycle dealers, Golf cart dealers, powered, Personal watercraft dealers, Off-road all-terrain vehicles (ATVs), wheeled or tracked, dealers, Motor scooters dealers, Motorbike dealers, All-terrain vehicle (ATV) dealers, Aircraft dealers, Utility trailer dealers, Snowmobile dealers, etc.

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