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2018 Market Analysis & Industry Outlook: Toy & Hobby Goods & Supplies Merchant Wholesalers

Overview: the U.S. Toy & Hobby Goods & Supplies Merchant Wholesalers Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Toy & Hobby Goods & Supplies Merchant Wholesalers: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Toy & Hobby Goods & Supplies Merchant Wholesalers industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Toys And Hobby Goods And Supplies

Video Game Players And Consoles, Including Dedicated Game Terminals And Hand-Held Electronic Games

Toys And Games, Including Children's Vehicles

Crafts And Craft Supplies

Other Hobby Goods And Supplies

Fireworks And Firecrackers

Video Games, Excluding Pc Game Software

Miscellaneous Durable Goods

Other Miscellaneous Durable Goods

Confectioneries, Including Candy, Nuts, Chips, And Popcorn

Miscellaneous Commodities

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Toy & Hobby Goods & Supplies Merchant Wholesalers company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Toy & Hobby Goods & Supplies Merchant Wholesalers industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Toy & Hobby Goods & Supplies Merchant Wholesalers measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 6%

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Chief Executives0%
General and Operations Managers4%
Sales and Related Occupations 19%
Sales Representatives, Wholesale and Manufacturing 14%
Sales Representatives, Wholesale and Manufacturing 14%
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products 14%
Office and Administrative Support Occupations 24%
Material Recording, Scheduling, Dispatching, and Distributing Workers 8%
Installation, Maintenance, and Repair Occupations 5%
Production Occupations 9%
Transportation and Material Moving Occupations 29%
Motor Vehicle Operators 5%
Driver/Sales Workers and Truck Drivers 5%
Material Moving Workers 22%
Laborers and Material Movers, Hand 17%
Laborers and Freight, Stock, and Material Movers, Hand 15%
Source: Bureau of Labor Statistics

Toy & Hobby Goods & Supplies Merchant Wholesalers Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • MJ Holding trademarks "COLLECT-A-BALL!" - Novelty toy items in a plastic ball capsule - 03/03/2018
  • Winning Moves trademarks "CLASSIC RUMMY TILES" - Parlor games - 03/03/2018
  • Mga Entertainment trademarks "L.O.L. HOME SURPRISE1" - TOYS, GAMES AND PLAYTHINGS - 03/02/2018
  • Kids II patents Toy Bar - 03/01/2018
  • Traxxas patents Controllable Flight During Automated Tricks - 02/22/2018
  • Provo Craft & Novelty Inc. D/B/A Cricut patents System And Method For Providing Digital Content - 02/15/2018
  • Tegu raises $3 million in funding. - 10/13/2017
  • Wonder Forge raises $1 million in funding. - 05/15/2012
  • Summer Infant Usa raises $11 million in funding. - 03/29/2011

  • Top Innovators

    CompanyInnovation Score
    Mga Entertainment433
    Kids II146

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Holiday shoppers are feeling generous this year, retail sales are poised for big gains - Building materials and do-it-yourself goods are up 6.9 percent. However, sporting goods, hobby ... stores and online in apparel, toys, technology, athletic footwear, prestige beauty, small home appliances and office supplies. By category, the group ... (01/05/2018)
    • New store mixes fun merchandise with charitable giving - Signs located throughout the store direct shoppers to other merchants in town with similar goods ... which sold photographic equipment, art supplies, toys, train sets, comics and other hobby items. “The back brick wall in the building was ... (10/09/2017)
    • Dirt Cheap to open store, warehouse in Waco - The company’s parent, Channel Control Merchants LLC ... furniture, toys and more at discounts of 30 to 90 percent. Its selection of merchandise is constantly changing, as it acquires goods through store closeouts, bankruptcies, overstocks, liquidations ... (06/04/2016)
    • FED: We're not seeing a whole lot of inflation right now - A toy company reports ... both durable and nondurable goods, and the weakest activity continued to be in energy-concentrated states. Professional and high-tech firms continued to report moderate increases in activity, but wholesale trade and transportation ... (01/13/2016)
    • Sports memorabilia show has new home after Trade Center closing PHOTO - Two Downriver memorabilia dealers have kept the tradition alive by organizing a new sports card and toy collectibles show four miles ... who started selling items at age 10, operates S.F. Wholesale Supplies and is co-promoter of the Taylor Town show. (01/13/2015)
    • Research and Markets: Retail Industry in the US - PEST Framework Analysis - The specialty retail sector includes apparel retail, computer & electronics retail, home improvement retail and specialty stores (including auto parts and tires, office supplies, sporting goods, books, sporting goods, hobby, toys and games). Internet ... (06/25/2010)
    • No gold, silver, bronze at China mall - YIWU, China — June usually is one of the busiest months in this commercial hub, home to the world's largest wholesale market. Traders descend here to bargain with tens of thousands of merchants ... for Christmas goods. Odeh, who runs a toy and gift ... (06/24/2008)

    Government Contracts

    In 2016, the federal government spent a total of $109,885 on Toy & Hobby Goods & Supplies Merchant Wholesalers. It has awarded 8 contracts to 5 companies, with an average value of $21,977 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Growth Opportunities / Competitive Threats

    Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Toy & Hobby Goods & Supplies Merchant Wholesalers to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

    The following industries are competing channels for sales of similar products/services.

    Electric Household Appliances
    Competing IndustrySales Relative to Toy & Hobby Goods & Supplies Merchant WholesalersOpportunity/Threat
    Electrical & Electronic Appliance, Television & Radio Set Merchant Wholesalers
    Electrical Equipment & Wiring Supplies Merchant Wholesalers Competing industry
    Computer & Computer Peripheral Equipment & Software Merchant Wholesalers Competing industry
    Automobile Supplies & New Parts Merchant Wholesalers Competing industry
    Plumbing & Heating Equipment & Supplies (Hydronics) Merchant Wholesalers Competing industry

    Sales from other industries of Electric Household Appliances are less than those from Toy & Hobby Goods & Supplies Merchant Wholesalers. This may mean that other channels are a competitive risk of increasing their Electric Household Appliances sales, taking market share from this industry.
    Electric Household Appliances Product Sales Report

    Miscellaneous Commodities
    Competing IndustrySales Relative to Toy & Hobby Goods & Supplies Merchant WholesalersOpportunity/Threat
    Petroleum Bulk Stations & Terminals
    Industrial Machinery & Equipment Merchant Wholesalers
    Lumber, Plywood, Millwork & Wood Panel Merchant Wholesalers
    General Line Grocery Merchant Wholesalers
    Grain & Field Bean Merchant Wholesalers

    Since sales from Toy & Hobby Goods & Supplies Merchant Wholesalers are a small fraction compared to other industries selling Miscellaneous Commodities, companies in the Toy & Hobby Goods & Supplies Merchant Wholesalers industry have the opportunity to expand their product offering to take share from these adjacent industries.
    Miscellaneous Commodities Product Sales Report

    Miscellaneous Home Furnishings
    Miscellaneous Home Furnishings Product Sales Report

    Service Receipts And Labor Charges
    Service Receipts And Labor Charges Product Sales Report

    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Vehicles, children's (except bicycles), merchant wholesalers, Playing cards merchant wholesalers, Electronic games merchant wholesalers, Children's vehicles (except bicycles) merchant wholesalers, Games (except coin-operated) merchant wholesalers, Dolls merchant wholesalers, Fireworks merchant wholesalers, Craft kits merchant wholesalers, Puzzles merchant wholesalers, Model kits merchant wholesalers, Hobbyists' supplies merchant wholesalers, Toys (including electronic) merchant wholesalers, Coloring books merchant wholesalers, etc.

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