2023 U.S. Industry Statistics & Market Forecast - Beverage & Tobacco Product Manufacturing

Published: December 2023

Industry Insights

The Beverage and Tobacco Product Manufacturing industry operates in a highly volatile market, and in recent years, several trends have emerged. Firstly, health consciousness among consumers is driving the industry towards offering healthier and more nutritious products. Companies are focusing on developing beverages with low sugar, gluten-free, dairy-free, and organic ingredients.

Secondly, there is a growing demand for eco-friendly and sustainable packaging and production methods. The industry is responding by investing in innovative technologies that reduce carbon emissions, conserve water, and minimize waste.

Thirdly, changing consumer preferences have led to a shift towards premium and craft beverages. Consumers are willing to pay a premium for quality and unique products. This has led to significant growth in the micro-brewery and artisanal distillery sectors.

Fourthly, the rise of e-commerce has enabled companies to offer direct-to-consumer (DTC) sales, cutting out traditional distribution channels. This creates opportunities for new entrants to the market and poses a threat to established companies that are slow to adapt to these changes.

Lastly, government regulations around tobacco products are becoming increasingly stringent, with measures such as plain packaging, advertising bans, and high taxes. This has resulted in declining sales and increased competition among companies. On the other hand, countries with relaxed tobacco product regulations, particularly in Asia, present opportunities for expansion.

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

	Industry Average	Percent of Sales (Industry Benchmark)
Total Revenue	Order at top of page
Operating Revenue
Cost of Goods Sold
Gross Profit
Operating Expenses
Pension, profit sharing plans, stock, annuity
Repairs
Rent paid on business property
Charitable Contributions
Depletion
Domestic production activities deduction
Advertising
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Depreciation
Amortization
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit Net Income

Source: AnythingResearch Analysis of U.S. federal statistics

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

Title	Percent of Workforce	Bottom Quartile	Average (Median) Salary	Upper Quartile
Management Occupations	6%	Order at top of page
Chief Executives	0%
General and Operations Managers	2%
Food Preparation and Serving Related Occupations	23%
Food and Beverage Serving Workers	16%
Bartenders	11%
Bartenders	11%
Waiters and Waitresses	5%
Waiters and Waitresses	5%
Sales and Related Occupations	13%
Office and Administrative Support Occupations	5%
Installation, Maintenance, and Repair Occupations	5%
Other Installation, Maintenance, and Repair Occupations	9%
Industrial Machinery Installation, Repair, and Maintenance Workers	5%
Production Occupations	23%
Supervisors of Production Workers	7%
First-Line Supervisors of Production and Operating Workers	7%
First-Line Supervisors of Production and Operating Workers	7%
Food Processing Workers	9%
Miscellaneous Food Processing Workers	9%
Food and Tobacco Roasting, Baking, and Drying Machine Operators and Tenders	9%
Other Production Occupations	18%
Chemical Processing Machine Setters, Operators, and Tenders	7%
Separating, Filtering, Clarifying, Precipitating, and Still Machine Setters, Operators, and Tenders	7%
Packaging and Filling Machine Operators and Tenders	8%
Packaging and Filling Machine Operators and Tenders	8%
Transportation and Material Moving Occupations	12%
Material Moving Workers	8%
Laborers and Material Movers	5%

Source: Bureau of Labor Statistics

Beverage & Tobacco Product Manufacturing Competitor Landscape & Key Companies [PREMIUM]

The most influential companies in the Beverage & Tobacco Product Manufacturing industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Beverage & Tobacco Product Manufacturing industry and adjacent sectors:

Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry	Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries
Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry.	Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Beverage & Tobacco Product Manufacturing industry.

Executive Briefings

The Alcoholic Beverages industry generally, and the wine industry in particular, is intensely competitive. We compete with online DTC wine retailers, such as Naked Wines, Firstleaf and Bright Cellars, which curate wines based on consumers’ preferences, and online wine clubs. However, unlike us, none of these companies function as fully integrated wineries with nationally distributed brands. We believe our brands attract consumer loyalty and give us a competitive advantage. In addition to online wine retailers, we also compete with other wineries that ship directly to consumers and distribute their wines through third parties to restaurants and brick-and-mortar retailers, such as Constellation Brands, E Winc

Government Contracts

In 2022, the federal government spent a total of $47,856,470 on Beverage & Tobacco Product Manufacturing. It has awarded 5213 contracts to 149 companies, with an average value of $321,184 per company.   

Most Recent Contracts	Date	Total Award Amount
COCA-COLA BOTTLERS JAPAN INC. 9-7-1, Akasaka Minato-ku, TOKYO	Jun 30, 2023	$2,130