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| Market Size (industry trends) | |
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| Products/Services Breakdown | |
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| Revenue per State | |
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| Financial Metrics | |
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| Salary & Compensation Statistics | |
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| Public Company Information | |
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| Key Private Companies | |
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| Government Vendors | |
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2020 U.S. Industry Statistics & Market Research - Broadcasting
Market Size & Industry Statistics
The total U.S. industry market size for Broadcasting:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2014 2015 2016 2017 2018 2019 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year / six-year demand forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Market Forecast ($ millions) | ||||||
| Projected Industry Growth Rate (%) | ||||||
Product & Services Breakdown
Research products and services in the Broadcasting industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
|---|---|---|---|
Industry Total |
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Air Time - Radio |
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Public And Non-Commercial Programming Services - Radio (Include Contributions, Gifts, And Grants.) |
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Licensing Of Rights To Broadcast Radio Programs (Radio Program Rights.) |
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Licensing Of Rights To Distribute Specialty Audio Programming Content |
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Air Time - Television Or Cable |
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Public And Non-Commercial Programming Services - Television Or Cable (Include Contributions, Gifts, And Grants.) |
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Licensing Of Rights To Broadcast Television Programs (Television Program Rights.) |
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Licensing Of Rights To Distribute Specialty Programming Content |
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Production Services - Television Or Cable |
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Sale Of Online Advertising Space |
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Resale Of Merchandise |
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All Other Receipts |
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U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Broadcasting Industry Price Trends
Rise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among Broadcasting companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) | |
|---|---|---|
| Total Revenue | Order at top of page |
|
| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Broadcasting company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Broadcasting industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
|
| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Broadcasting measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
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| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
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| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 8% | Order at top of page |
||
| Chief Executives | % | |||
| General and Operations Managers | 3% | |||
| Business and Financial Operations Occupations | 6% | |||
| Business Operations Specialists | 6% | |||
| Computer and Mathematical Occupations | 10% | |||
| Computer Occupations | 9% | |||
| Arts, Design, Entertainment, Sports, and Media Occupations | 50% | |||
| Entertainers and Performers, Sports and Related Workers | 12% | |||
| Actors, Producers, and Directors | 12% | |||
| Producers and Directors | 12% | |||
| Media and Communication Workers | 20% | |||
| Announcers | 10% | |||
| Radio and Television Announcers | 9% | |||
| News Analysts, Reporters and Correspondents | 6% | |||
| Reporters and Correspondents | 5% | |||
| Media and Communication Equipment Workers | 16% | |||
| Broadcast and Sound Engineering Technicians and Radio Operators | 11% | |||
| Broadcast Technicians | 9% | |||
| Television, Video, and Motion Picture Camera Operators and Editors | 6% | |||
| Sales and Related Occupations | 12% | |||
| Sales Representatives, Services | 11% | |||
| Advertising Sales Agents | 9% | |||
| Advertising Sales Agents | 9% | |||
| Miscellaneous Sales Representatives, Services | 8% | |||
| Sales Representatives, Services, All Other | 8% | |||
| Office and Administrative Support Occupations | 13% | |||
| Information and Record Clerks | 13% | |||
| Customer Service Representatives | 11% | |||
| Customer Service Representatives | 11% | |||
| Installation, Maintenance, and Repair Occupations | 18% | |||
| Electrical and Electronic Equipment Mechanics, Installers, and Repairers | 13% | |||
| Radio and Telecommunications Equipment Installers and Repairers | 13% | |||
| Telecommunications Equipment Installers and Repairers, Except Line Installers | 13% | |||
Broadcasting Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Broadcasting industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Broadcasting industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Broadcasting industry. |
Source:
Government Contracts
In 2020, the federal government spent a total of $30,291,887 on Broadcasting. It has awarded 622 contracts to 209 companies, with an average value of $144,937 per company.| Most Recent Contracts | Date | Total Award Amount |
|---|---|---|
| MEDIA ANALYTICS LIMITED Suite C Kingsmead House Oxford, OXFORDSHIR | Jun 19, 2020 | $25,200 |
| COMCAST BUSINESS COMMUNICATIONS, LLC One Comcast Center 1701 Jfk Blvd Philadelphia, PA | Jun 19, 2020 | $4,527 |
| COMCAST CABLE COMMUNICATIONS, LLC 9605 Sw Nimbus Ave Beaverton, OR | Jun 19, 2020 | $2,007 |
| TIME WARNER CABLE ENTERPRISES LLC 400 Atlantic St Ste 6 Stamford, CT | Jun 18, 2020 | $5,722 |
| MISCELLANEOUS FOREIGN AWARDEES 1800 F St Nw Washington, DC | Jun 18, 2020 | $1,043,212 |
| COMCAST CABLE COMMUNICATIONS, LLC 15815 25th Ave W Lynnwood, WA | Jun 17, 2020 | $21,256 |
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