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2025 U.S. Industry Statistics & Market Forecast - Cosmetics, Beauty Supplies, and Perfume Retailers
Market Size & Industry Statistics
The total U.S. industry market size for Cosmetics, Beauty Supplies, and Perfume Retailers:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2020 2021 2022 2023 2024 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| Market Forecast ($ millions) | |||||
| Projected Industry Growth Rate (%) | |||||
Product & Services Breakdown
Research products and services in the Cosmetics, Beauty Supplies, and Perfume Retailers industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
|---|---|---|---|
Industry Total |
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Drugs, Health Aids, Beauty Aids, Including Cosmetics |
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Cosmetics, Including Face Cream, Make-Up, Perfumes & Colognes. |
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Personal Hygiene Supplies |
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U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) |
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|---|---|---|
| Total Revenue | Order at top of page |
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| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Cosmetics, Beauty Supplies, and Perfume Retailers company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Cosmetics, Beauty Supplies, and Perfume Retailers industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Cosmetics, Beauty Supplies, and Perfume Retailers measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
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| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
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| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 5% | Order at top of page |
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| Chief Executives | 0% | |||
| General and Operations Managers | 4% | |||
| Healthcare Practitioners and Technical Occupations | 38% | |||
| Healthcare Diagnosing or Treating Practitioners | 14% | |||
| Pharmacists | 13% | |||
| Pharmacists | 13% | |||
| Health Technologists and Technicians | 24% | |||
| Health Practitioner Support Technologists and Technicians | 22% | |||
| Pharmacy Technicians | 22% | |||
| Sales and Related Occupations | 38% | |||
| Retail Sales Workers | 32% | |||
| Cashiers | 17% | |||
| Cashiers | 17% | |||
| Retail Salespersons | 15% | |||
| Retail Salespersons | 15% | |||
| Office and Administrative Support Occupations | 8% | |||
Cosmetics, Beauty Supplies, and Perfume Retailers Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Cosmetics, Beauty Supplies, and Perfume Retailers industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Cosmetics, Beauty Supplies, and Perfume Retailers industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Cosmetics, Beauty Supplies, and Perfume Retailers industry. |
Source:
Latest Industry News
- How To Pack Your Favourite Beauty Products When Travelling - Worried about following the stringent travel rules around beauty products and toiletries? The pros are sharing their best packing tips. (07/07/2025)
- Q1 Earnings Highs And Lows: Bath and Body Works (NYSE:BBWI) Vs The Rest Of The Beauty and Cosmetics Retailer Stocks - As the Q1 earnings season wraps, let’s dig into this quarter’s best and worst performers in the beauty and cosmetics retailer industry, including Bath and Body Works (NYSE:BBWI) and its peers. Beauty and cosmetics retailers understand that beauty is in the eye of the beholder, (07/07/2025)
- 35 skincare products our beauty team *always* recommend - These are the best skin care products according to Cosmopolitan's beauty editors. From Cerave's to Paula's Choice, here's what your skin needs this year. (07/04/2025)
- Flavor and Fragrance Market to Hit USD 37.5 Billion by 2031 Amid Surge in Natural Product Demand | Valuates Reports - Flavor and Fragrance Sales Market is Segmented by Type (Flavor, Fragrance), by Application (Food and Beverages, Daily Chemicals, (07/02/2025)
- Beauty’s 2025 holiday playbook - With economic headwinds and tariff disruptions set to cast a shadow over Q4, beauty brands and retailers are planning earlier holiday campaigns, using AI to help manage inventory and redefining value to get ahead. (06/27/2025)
- Will You Come to My Perfume-Swap Party? - Tired of social media and the limitations of #PerfumeTok, some fragrance lovers are hosting IRL meet-ups to trade scents and mingle. Here’s what happened when I went to one. (06/25/2025)
- Juicy Couture to expand beauty offerings in the US and Canada - Juicy Couture is expanding its beauty line with cruelty-free hair, bath, nail, and cosmetic products in the US and Canada, partnering with Centric Brands. (06/24/2025)
- The 13 Best CosRx Products That Prove Why This K-Beauty Brand Is Famous - In Korea, CosRx is widely known for its no-frills, ingredient-focused approach to skin care—especially for acne-prone, oily, or sensitive skin types,” says Hwang Wonuk, MD, cosmetic physician at Cheongdam LeBelle Dermatologic Clinic in Seoul. (06/23/2025)
- Juicy Couture to launch beauty, bath products following Centric Brands partnership - The fashion brand announced the launch of cruelty-free bath, nail and cosmetic products through a licensing partnership with Centric Brands and Authentic Brands Group. (06/23/2025)
- Man who stole $36K from Ulta Beauty stores in Missouri, Kansas sentenced to prison - ST. CHARLES COUNTY — A Missouri man who stole more than $36,000 in fragrance and skincare products from Ulta Beauty stores in the St. Louis region and around the state was sentenced here on Tuesday. (06/17/2025)
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