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2025 U.S. Industry Statistics & Market Forecast - Gift, Novelty, and Souvenir Retailers
Market Size & Industry Statistics
The total U.S. industry market size for Gift, Novelty, and Souvenir Retailers:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2020 2021 2022 2023 2024 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| Market Forecast ($ millions) | |||||
| Projected Industry Growth Rate (%) | |||||
Product & Services Breakdown
Research products and services in the Gift, Novelty, and Souvenir Retailers industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
|---|---|---|---|
Industry Total |
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Groceries & Other Food Items For Human Consumption Off The Premises |
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Cigars, Cigarettes, Tobacco, & Smokers' Accessories, Excluding Sales From Vending Machines Operated By Others |
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Drugs, Health Aids, Beauty Aids, Including Cosmetics |
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Paper & Related Products, Including Paper Towels, Toilet Tissue, Wraps, Bags, Foils. |
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Paper & Plastic Tableware |
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Gift Wrap, Gift Bags, & Tissue Paper |
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Men's Wear, Including Accessories |
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Women's, Juniors', & Misses' Wear, Including Accessories |
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Children's Wear, Including Boys', Girls', & Infants' & Toddlers' Clothing & Accessories |
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Costumes & Unisex Clothing |
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Kitchenware & Home Furnishings |
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Decorative Accessories & Home Furnishings |
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Kitchenware |
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Jewelry, Including Watches, Watch Attachments, Novelty Jewelry, Estate/Antique Jewelry. |
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Books, Including E-Books |
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Toys, Hobby Goods, & Games |
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All Other Merchandise |
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Stationery Products |
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Greeting Cards, Calendars, Maps, Road Atlases |
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Luggage & Leather Goods |
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Souvenirs & Novelty Items |
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Seasonal Decorations |
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Meals, Unpackaged Snacks, Sandwiches, Unpackaged Ice Cream & Yogurt, Bakery Items, Other Food Items & Nonalcoholic Beverages Prepared |
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All Nonmerchandise Receipts |
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All Other Nonmerchandise Receipts |
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U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) |
|
|---|---|---|
| Total Revenue | Order at top of page |
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| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Gift, Novelty, and Souvenir Retailers company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Gift, Novelty, and Souvenir Retailers industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Gift, Novelty, and Souvenir Retailers measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
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| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
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| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 6% | Order at top of page |
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| Chief Executives | 0% | |||
| General and Operations Managers | 5% | |||
| Sales and Related Occupations | 55% | |||
| Supervisors of Sales Workers | 7% | |||
| First-Line Supervisors of Sales Workers | 7% | |||
| First-Line Supervisors of Retail Sales Workers | 7% | |||
| Retail Sales Workers | 46% | |||
| Cashiers | 9% | |||
| Cashiers | 9% | |||
| Retail Salespersons | 37% | |||
| Retail Salespersons | 37% | |||
| Office and Administrative Support Occupations | 11% | |||
| Transportation and Material Moving Occupations | 9% | |||
| Material Moving Workers | 7% | |||
| Laborers and Material Movers | 7% | |||
Gift, Novelty, and Souvenir Retailers Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Gift, Novelty, and Souvenir Retailers industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Gift, Novelty, and Souvenir Retailers industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Gift, Novelty, and Souvenir Retailers industry. |
Source:
Latest Industry News
- Oxfam’s New Year plea to donate unwanted presents as ‘novelty items’ top poll of most unwanted Christmas gifts - Novelty items such as slogan tees and fancy dress have knocked soap off the top spot of the nation’s most unwanted Christmas gifts according to an Oxfam (01/03/2025)
- Christmas gifts: Can we stop drowning in discounts and start giving gifts that matter? - Gift-giving, a timeless tradition during the holiday season, should ideally be an expression of thoughtfulness, care, and connection. Yet, too often, it becomes about checking off a shopping list, hunting for the best bargains, and amassing more material goods. (12/24/2024)
- Magazine Street businesses sees an influx of customers searching for last-minute gifts - With Christmas less than two days away, many people are searching for last-minute gifts and aiming to support small businesses on Magazine Street. "I'm doing a whole Magazine Street stretch; I don't think I'll be going to the mall, hopefully, a lot of smaller businesses," said Sarah McKendrick. (12/24/2024)
- Christmas Shopping 2024: 5 Amazon Gifts That Are a Waste of Money - Gift giving is a heartwarming way to show care for loved ones, but finding the perfect present can quickly become a stressful and overwhelming task. Between keeping track of everyone's (12/23/2024)
- The science of shopping: How your brain decides what to buy - With the holiday season at its peak, millions of Americans have been hitting the stores — both in person and online — to take advantage of deals, while securing gifts for family and friends. (12/22/2024)
- Opinion: To give great gifts, stop thinking like a gift giver - You know that awkward silence when someone opens your gift and can give only a weak smile. Social science is here to help you do better. (12/20/2024)
- Seeing low-income consumers squeezed, retailers target $10 and under gifts - NEW YORK, Dec 19 (Reuters) - Retailers including Target (TGT.N), opens new tab and Walmart (WMT.N), opens new tab are stocking shelves with more toys and gifts such as Barbies that cost less than ... (12/19/2024)
- The Best Taylor Swift Gifts to Buy Your Friends (Er, Yourself) Immediately - Whether you're shopping for a friend who has a borderline concerning Taylor obsession, or yourself—also a person with a borderline concerning Taylor obsession—we've put together a list of gifts that we refuse to calm down about. Are you ready for it ... (09/27/2019)
- Three-fourths of consumers plan to return holiday gifts - About one-fifth of consumers in a new survey think they’ll end up returning more than half of their gifts. As you plan your holiday shopping list, don’t forget gift receipts. A recent global poll discovered 77 percent of consumers predict they’ll ... (09/27/2019)
- The 15 Gifts She Actually Wants This Holiday Season - These are the 15 gifts anyone would love to receive this holiday season. Featuring AirPods, an Instant Pot, and the cutest belt bag, there really is something for everyone, and we know where we'll be going this season. Just keep reading to shop our picks! (09/26/2019)
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