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2025 U.S. Industry Statistics & Market Forecast - Greeting Card Publishers
Market Size & Industry Statistics
The total U.S. industry market size for Greeting Card Publishers:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2020 2021 2022 2023 2024 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| Market Forecast ($ millions) | |||||
| Projected Industry Growth Rate (%) | |||||
Product & Services Breakdown
Research products and services in the Greeting Card Publishers industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
|---|---|---|---|
Industry Total |
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Publishing - Greeting Cards |
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Publishing - Greeting Cards - Single Cards |
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Publishing - Greeting Cards - Multiple Cards (Include Boxed Cards.) |
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Publishing - Consumer Publishing (Exclude Newspapers, Periodicals, Books.) |
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Publishing - Calendars (Exclude Desktop Calendars.) |
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U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) |
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|---|---|---|
| Total Revenue | Order at top of page |
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| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Greeting Card Publishers company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Greeting Card Publishers industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Greeting Card Publishers measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
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| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
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| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 12% | Order at top of page |
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| Chief Executives | 0% | |||
| General and Operations Managers | 4% | |||
| Business and Financial Operations Occupations | 10% | |||
| Business Operations Specialists | 8% | |||
| Computer and Mathematical Occupations | 8% | |||
| Computer Occupations | 8% | |||
| Software and Web Developers, Programmers, and Testers | 5% | |||
| Arts, Design, Entertainment, Sports, and Media Occupations | 29% | |||
| Art and Design Workers | 5% | |||
| Media and Communication Workers | 22% | |||
| News Analysts, Reporters and Journalists | 6% | |||
| News Analysts, Reporters, and Journalists | 6% | |||
| Writers and Editors | 15% | |||
| Editors | 13% | |||
| Sales and Related Occupations | 14% | |||
| Sales Representatives, Services | 10% | |||
| Advertising Sales Agents | 8% | |||
| Advertising Sales Agents | 8% | |||
| Office and Administrative Support Occupations | 17% | |||
| Other Office and Administrative Support Workers | 6% | |||
Greeting Card Publishers Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Greeting Card Publishers industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Greeting Card Publishers industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Greeting Card Publishers industry. |
Source:
Latest Industry News
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- Keep US Posted Urges Incoming Postmaster General David Steiner to Pause July Postage Rate Hike Taking Effect the Day Before He Begins - Keep US Posted, a nonprofit advocacy group, sent an open letter urging incoming Postmaster General David Steiner to assess the failed “Delivering for America” Plan. (07/03/2025)
- New Baltimore boutique is dedicated to LGBTQ+ community and pet lovers - The owner says her apparel, gift, and greeting card shop is all about showing your pride to those you love the most. (06/29/2025)
- 7 Companies That Will Pay You to Write Greetings on Cards - MSN - Either way, greeting card writing jobs can be an incredibly rewarding and fun work from home option that doesn’t require a serious time commitment like a lot of other online writing gigs. (06/24/2025)
- 6 new books out this week, including true stories of trailblazers - For many working adults, the summer can often feel the same as the rest of the year. So, maybe our idea of a "summer read" should encompass a wider swath of books? Here are a few out this week. (06/24/2025)
- Awkward bridal photo appears on greeting card - Billings Gazette - Hemphill learned of the card on July 31, 2003, when a friend received it. The card is available at retailers in the Dayton and Springfield areas, the lawsuit says. (06/13/2025)
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- BLS Ends Some PPI Data Collection. It Isn’t Expected to Affect Inflation Calculations. - The government agency blamed a lack of resources for its decision to stop calculating and publishing wholesale price data on hundreds of products. (05/23/2025)
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