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2025 U.S. Industry Statistics & Market Forecast - Hobby, Toy, and Game Retailers
Market Size & Industry Statistics
The total U.S. industry market size for Hobby, Toy, and Game Retailers:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

Statistics | 2020 2021 2022 2023 2024 | |
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Market Size (Total Sales/Revenue) |
Order at top of page | |
Total Firms | ||
Total Employees | ||
Average Revenue Per Firm | ||
Average Employees Per Firm | ||
Average Revenue Per Employee |
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.

Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
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Market Forecast ($ millions) | |||||
Projected Industry Growth Rate (%) |
Product & Services Breakdown
Research products and services in the Hobby, Toy, and Game Retailers industry generating sales. Note that products are broken into categories with different levels of classification.Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
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Industry Total |
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Sewing, Knitting, Needlework Goods, Including Fabrics, Patterns, Sewing Supplies, Notions, Yarns, Laces, Trimmings, Needlework Kits, |
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Fabrics |
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Sewing Supplies, Notions, Yarns, Laces, Trimmings, Needlework Kits. |
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Kitchenware & Home Furnishings |
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Jewelry, Including Watches, Watch Attachments, Novelty Jewelry, Estate/Antique Jewelry. |
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Books, Including E-Books |
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Toys, Hobby Goods, & Games |
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Toys, Including Wheel Goods |
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Games, Including Video & Electronic Games |
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Hobby Goods |
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All Other Merchandise |
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Artists' Materials & Supplies |
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Seasonal Decorations |
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Artificial/Silk Flowers, Plants, & Trees |
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Craft Supplies |
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All Other Merchandise, Excluding Lottery Ticket Sales/Commissions |
U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.Industry Average | Percent of Sales (Industry Benchmark) |
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Total Revenue | Order at top of page |
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Operating Revenue | ||
Cost of Goods Sold | ||
Gross Profit | ||
Operating Expenses | ||
Pension, profit sharing plans, stock, annuity | ||
Repairs | ||
Rent paid on business property | ||
Charitable Contributions | ||
Depletion | ||
Domestic production activities deduction | ||
Advertising | ||
Compensation of officers | ||
Salaries and wages | ||
Employee benefit programs | ||
Taxes and Licenses | ||
Bad Debts | ||
Depreciation | ||
Amortization | ||
Other Operating Expenses | ||
Total Operating Expenses | ||
Operating Income | ||
Non-Operating Income | ||
EBIT (Earnings Before Interest and Taxes) | ||
Interest Expense | ||
Earnings Before Taxes | ||
Income Tax | ||
Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Hobby, Toy, and Game Retailers company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.Profitability & Valuation Ratios | Industry Average |
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Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Hobby, Toy, and Game Retailers industry is performing. | |
Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Hobby, Toy, and Game Retailers measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
Liquidity Ratios | Industry Average |
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Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
Efficiency Ratios - Key Performance Indicators | Industry Average |
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Measure how quickly products and services sell, and effectively collections policies are implemented. | |
Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
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Management Occupations | 5% | Order at top of page |
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Chief Executives | 0% | |||
General and Operations Managers | 4% | |||
Sales and Related Occupations | 66% | |||
Supervisors of Sales Workers | 7% | |||
First-Line Supervisors of Sales Workers | 7% | |||
First-Line Supervisors of Retail Sales Workers | 7% | |||
Retail Sales Workers | 58% | |||
Cashiers | 9% | |||
Cashiers | 9% | |||
Retail Salespersons | 49% | |||
Retail Salespersons | 49% | |||
Office and Administrative Support Occupations | 10% | |||
Transportation and Material Moving Occupations | 6% | |||
Material Moving Workers | 5% | |||
Laborers and Material Movers | 5% |
Hobby, Toy, and Game Retailers Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Hobby, Toy, and Game Retailers industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Hobby, Toy, and Game Retailers industry and adjacent sectors:Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Hobby, Toy, and Game Retailers industry. |
Latest Industry News
- What to expect from Prime Day board game deals 2025 - Talisman 5th Edition | $59.99 $43.99at AmazonSave $16 - At a mere five cents off the game's lowest ever price, Amazon isn't playing ahead of 2025's board game deals. (06/30/2025)
- 10 must-have board game deals for July 2025, hand-picked by experts - Nemesis | $149.99 $106.49 at Amazon Save $43 - So long as you select 'Another way to buy' under the price, you can get this excellent horror co-op game for 29% less ($106.49 rather than $119.99 ... (06/30/2025)
- The Enormous Discount Store In Delaware That’s Too Good To Pass Up - There’s a magical kingdom of secondhand treasures hiding in plain sight in Lewes, Delaware, and it’s not run by a mouse with big ears – though you might find a stuffed version of him somewhere in the labyrinth of goodies. (06/28/2025)
- Hobby Game Hangout in Elmira Heights Hosts Grand Opening Ceremony - A unique business in Elmira Heights celebrated its grand opening on Friday, June 27th. Hobby Game Hangout has been in the works for about a decade and the owner said they're 'ready to rock.' (06/27/2025)
- Old-school toy store chain files Chapter 11 bankruptcy - I ran a huge toy store in Connecticut. It was a magical place that sold everything from board games to models, doll houses, radio control vehicles, collectible card and miniature games, and much more. (06/26/2025)
- The Enormous Discount Store In Florida Where You Can Fill A Whole Cart For $35 - The parking lot tells a story all its own—license plates from every corner of Florida, cars packed with empty storage bins, and shoppers sharing reconnaissance tips like friendly competitors on a reality show. (06/25/2025)
- Back to the '90s: The Toys of Our Youth - In an era of digital immersion, Gen Zs and millennials alike are finding comfort and connection in analog playthings, breathing new life into a bygone era of tangible joy. (06/24/2025)
- WTHRA Hits ‘Pause’ on ToyFest 2026 Amid Market Shifts - In response to shifting toy industry dynamics, the Western Toy and Hobby Representatives Association (WTHRA) says it will “pause” ToyFest in 2026 to reevaluate and reimagine the event for 2027 and beyond. “Given the current market conditions, and feedback we have received from customers, sales representatives and vendors alike, I think the Board made a prudent decision to skip a year to ... (06/12/2025)
- This Subtle Target Merchandise Policy Might Surprise You if You're a Collector - If you participate in a hobby that includes hot new tech like video game consoles, or collecting in-demand merchandise such as sports and trading cards, dolls, plushies and action figures, chances are you’ve come across the annoying scourge that is resellers. (05/23/2025)
- RELATABLE EXPANDS GLOBAL TOYS AND GAMES FOOTPRINT WITH STRATEGIC SHIFT IN INTERNATIONAL DISTRIBUTION - The following partnerships will support Relatable's global expansion: In Europe, Relatable has partnered with Just Play , a key player in the European toy and games industry. Beginning January ... (05/19/2025)

