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Market Forecast (5-year projection) | ![]() |
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Products/Services Breakdown | ![]() |
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Revenue per State | ![]() |
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Financial Metrics | ![]() |
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Salary & Compensation Statistics | ![]() |
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Key Private Companies | ![]() |
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2021 U.S. Industry Statistics & Market Research - Information
Market Size & Industry Statistics
The total U.S. industry market size for Information:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

Statistics | 2014 2015 2016 2017 2018 2019 2020 | |
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Market Size (Total Sales/Revenue) |
Order at top of page | |
Total Firms | ||
Total Employees | ||
Average Revenue Per Firm | ||
Average Employees Per Firm | ||
Average Revenue Per Employee |
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year / six-year demand forecast projects both short-term and long-term trends.
Forecast / Industry Outlook | 2021 | 2022 | 2023 | 2024 | 2025 | |
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Market Forecast ($ millions) | ||||||
Projected Industry Growth Rate (%) |
Product & Services Breakdown
Research products and services in the Information industry generating sales. Note that products are broken into categories with different levels of classification.Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
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Industry Total |
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Advertising Revenues |
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Subscriptions And Sales - General Newspapers |
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Subscriptions And Sales - Specialized Newspapers |
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Sale Of Advertising Space - General Newspapers |
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Sale Of Advertising Space - Specialized Newspapers |
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Textbooks |
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Professional, Technical, And Scholarly Books |
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Children's Books (Exclude Coloring And Activity Books, Sticker Books, And Water Painting Books.) |
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General Reference Books (Include Maps, Atlases, Dictionaries, Encyclopedias, And Thesauruses.) |
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Adult Trade Books |
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Subscriptions And Sales - General Interest Periodicals |
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Subscriptions And Sales - Financial, Professional, And Academic Periodicals, Including Farming |
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Subscriptions And Sales - Other Periodicals |
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Sale Of Advertising Space - General Interest Periodicals |
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Sale Of Advertising Space - Financial, Professional, And Academic Periodicals, Including Farming |
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Sale Of Advertising Space - Other Periodicals |
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Publishing - Greeting Cards |
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Publishing - Consumer Publishing (Exclude Newspapers, Periodicals, Books.) |
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Business, Trade, And Professional Publications (Exclude Newspapers, Periodicals, Books.) |
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Directories - Subscriptions And Sales |
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Directories - Sale Of Advertising Space |
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Databases And Other Collections Of Information - Subscriptions And Sales |
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System Software Publishing |
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Application Software Publishing |
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Information Technology (It) Technical Consulting Services |
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Application Service Provisioning, With Or Without Integration Of Related Services |
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Business Process Management Services, Including Financial, Human Resources, Supply-Chain, Customer Relations, And Vertical Marke |
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Admissions To Feature Film Exhibitions (Exclude State And Local Taxes.) |
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Other Publishing - Subscriptions And Sales |
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Other Publishing - Sale Of Advertising Space |
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Licensing Of Domestic Rights To Distribute Audiovisual Works |
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Licensing Of Domestic Rights To Exhibit, Broadcast, Or Rent Feature Films (Include ""Revenue-Sharing"" Agreements.) |
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Licensing Of Domestic Rights To Broadcast Or Rent Television And Cable Programming (Include ""Revenue-Sharing"" Agreements.) |
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Licensing Of International Rights To Distribute Audiovisual Works |
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Licensing Of International Rights To Exhibit, Broadcast, Or Rent Audiovisual Works (Include ""Revenue-Sharing"" Agreements.) |
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Contract Production Services For Audiovisual Works |
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Outright Sale Of Audiovisual Works |
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Sale Of Copies Of Audiovisual Works To The Wholesale, Retail, And Rental Markets |
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Production Support Services For Audiovisual Works |
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Postproduction Services For Audiovisual Works |
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Postproduction Services For Audiovisual Works - Linear Editing |
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Postproduction Services For Audiovisual Works - Nonlinear Editing |
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Postproduction Services For Audiovisual Works - Compression And Digital Encoding |
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Postproduction Services For Audiovisual Works - Color Correction Services |
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Postproduction Services For Audiovisual Works - Visual Effects |
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Postproduction Services For Audiovisual Works - Animation |
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Licensing Of Rights To Use Musical Compositions |
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Licensing Of Rights To Use Musical Recordings |
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Musical Phonorecords |
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Print Music |
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Administration Of Copyrights For Others |
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Studio Recording Services For Music Clients |
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Studio Recording Services For Radio Material |
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Audiovisual Works Sold Directly To The Consumer |
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Merchandise Licensing - Domestic And International |
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Postproduction Services For Audiovisual Works - Sound Editing And Design |
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Other Postproduction Services For Audiovisual Works |
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Motion Picture Film Laboratory Services |
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Duplication And Copying Services For Audiovisual Works |
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Publishing Service For Others |
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Printing Services |
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Distribution Services For Others |
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Convention And Trade Show Organization Services |
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Licensing Of Rights To Reproduce And Distribute Computer Software |
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Air Time - Radio |
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Public And Non-Commercial Programming Services - Radio (Include Contributions, Gifts, And Grants.) |
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Licensing Of Rights To Broadcast Radio Programs (Radio Program Rights.) |
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Licensing Of Rights To Distribute Specialty Audio Programming Content |
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Air Time - Television Or Cable |
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Public And Non-Commercial Programming Services - Television Or Cable (Include Contributions, Gifts, And Grants.) |
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Licensing Of Rights To Broadcast Television Programs (Television Program Rights.) |
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Licensing Of Rights To Distribute Specialty Programming Content |
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Production Services - Television Or Cable |
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Carrier Services And Internet Backbone Services (Include Network Access Services To Other Telecommunication Carriers.) |
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Basic Fixed Local Telephony Services (Include Subscriber Line Services To End User.) |
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Calling Features - Fixed Telephony (Include Call Waiting, Caller Id, Voice Mail.) |
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Basic Fixed Long Distance Telephony - Outbound |
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Basic Fixed Long Distance Telephony - Inbound |
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Basic Fixed All Distance Telephony (Include Both Local And Long Distance Calls.) |
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Private Network Services |
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Mobile Local Telephony (Include Cellular, Pcs, Esmr Technology, And Satellite Services.) |
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Calling Features - Mobile Telephony |
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Mobile Long Distance Telephony (Include Cellular, Pcs, Esmr Technology, And Satellite Services.) |
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Mobile All Distance Telephony |
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Messaging (Paging) Services |
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Specialized Wireless Services |
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Internet Telephony |
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Other Telecommunications Services |
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Cable And Other - Multichannel Programming Distribution Services (Analog And Digital) |
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Air Time - Program Distribution Networks (Include Local, Regional, And National.) |
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Sale Of Online Advertising Space |
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Installation Services For Telecommunications Equipment |
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Advertising Space In Directories |
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Repair And Maintenance Services For Telecommunications Equipment |
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Website Hosting Services, With Or Without Integration Of Related Services |
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Collocation Services |
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Data Storage Services |
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Data Management Services |
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Video And Audio Streaming Services |
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Other Data Processing Or It Infrastructure Provisioning Services |
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Internet Access Services - Broadband (I.E., Always-On) |
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Internet Access Services - Narrowband (I.E., Dial-Up) |
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Information And Document Transformation Services |
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Contributions, Gifts, And Grants (Libraries And Archives Only.) |
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Library And Archival Institution Services |
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Licensing Of Rights To Syndicated Media Content |
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Information Search And Retrieval Services |
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All Other Information Services |
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Publishing - Subscriptions And Sales - Print |
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Publishing - Subscriptions And Sales - Internet Publishing And Broadcasting |
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Publishing - Subscriptions And Sales - Electronic And Other Media |
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Publishing - Sale Of Advertising Space - Internet |
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Rental Or Sale Of Mailing Lists |
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Installation Services For Connections To Program Distribution Networks |
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Other Program Distribution Related Services |
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Custom Application Design And Development Services |
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Network Design And Development Services |
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Computer Systems Design, Development, And Integration Services |
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It Infrastructure And Network Management Services |
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Information Technology (It) Technical Support Services |
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Information Technology (It) Related Training Services |
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Public Relations Services |
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Licensing Of Rights To Use Intellectual Property |
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Meals And Beverages, Prepared And Served Or Dispensed, For Immediate Consumption |
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Rental Or Lease Of Goods And/Or Equipment |
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Resale Of Merchandise |
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All Other Receipts |
U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.Industry Average | Percent of Sales (Industry Benchmark) | |
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Total Revenue | Order at top of page |
|
Operating Revenue | ||
Cost of Goods Sold | ||
Gross Profit | ||
Operating Expenses | ||
Pension, profit sharing plans, stock, annuity | ||
Repairs | ||
Rent paid on business property | ||
Charitable Contributions | ||
Depletion | ||
Domestic production activities deduction | ||
Advertising | ||
Compensation of officers | ||
Salaries and wages | ||
Employee benefit programs | ||
Taxes and Licenses | ||
Bad Debts | ||
Depreciation | ||
Amortization | ||
Other Operating Expenses | ||
Total Operating Expenses | ||
Operating Income | ||
Non-Operating Income | ||
EBIT (Earnings Before Interest and Taxes) | ||
Interest Expense | ||
Earnings Before Taxes | ||
Income Tax | ||
Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Information company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.Profitability & Valuation Ratios | Industry Average |
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Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Information industry is performing. | |
Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Information measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
Liquidity Ratios | Industry Average |
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Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
Efficiency Ratios - Key Performance Indicators | Industry Average |
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Measure how quickly products and services sell, and effectively collections policies are implemented. | |
Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
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Management Occupations | 10% | Order at top of page |
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Top Executives | 5% | |||
Chief Executives | 0% | |||
General and Operations Managers | 5% | |||
General and Operations Managers | 3% | |||
Operations Specialties Managers | 5% | |||
Business and Financial Operations Occupations | 10% | |||
Business Operations Specialists | 8% | |||
Computer and Mathematical Occupations | 29% | |||
Computer Occupations | 29% | |||
Computer and Information Analysts | 6% | |||
Computer Systems Analysts | 5% | |||
Software Developers and Programmers | 19% | |||
Software Developers, Applications | 12% | |||
Software Developers, Systems Software | 6% | |||
Database and Systems Administrators and Network Architects | 5% | |||
Computer Support Specialists | 7% | |||
Computer User Support Specialists | 6% | |||
Education, Training, and Library Occupations | 6% | |||
Librarians, Curators, and Archivists | 5% | |||
Arts, Design, Entertainment, Sports, and Media Occupations | 16% | |||
Art and Design Workers | 6% | |||
Entertainers and Performers, Sports and Related Workers | 15% | |||
Actors, Producers, and Directors | 14% | |||
Producers and Directors | 10% | |||
Media and Communication Workers | 12% | |||
Announcers | 10% | |||
Radio and Television Announcers | 9% | |||
News Analysts, Reporters and Correspondents | 6% | |||
Reporters and Correspondents | 6% | |||
Writers and Editors | 8% | |||
Editors | 7% | |||
Media and Communication Equipment Workers | 15% | |||
Broadcast and Sound Engineering Technicians and Radio Operators | 5% | |||
Audio and Video Equipment Technicians | 6% | |||
Broadcast Technicians | 9% | |||
Sound Engineering Technicians | 17% | |||
Television, Video, and Motion Picture Camera Operators and Editors | 7% | |||
Film and Video Editors | 5% | |||
Food Preparation and Serving Related Occupations | 12% | |||
Food and Beverage Serving Workers | 10% | |||
Fast Food and Counter Workers | 8% | |||
Counter Attendants, Cafeteria, Food Concession, and Coffee Shop | 7% | |||
Personal Care and Service Occupations | 16% | |||
Supervisors of Personal Care and Service Workers | 5% | |||
First-Line Supervisors of Personal Service Workers | 5% | |||
First-Line Supervisors of Personal Service Workers | 5% | |||
Entertainment Attendants and Related Workers | 13% | |||
Ushers, Lobby Attendants, and Ticket Takers | 11% | |||
Ushers, Lobby Attendants, and Ticket Takers | 11% | |||
Sales and Related Occupations | 12% | |||
Retail Sales Workers | 13% | |||
Cashiers | 13% | |||
Cashiers | 13% | |||
Sales Representatives, Services | 6% | |||
Advertising Sales Agents | 9% | |||
Advertising Sales Agents | 9% | |||
Miscellaneous Sales Representatives, Services | 8% | |||
Sales Representatives, Services, All Other | 8% | |||
Sales Representatives, Wholesale and Manufacturing | 6% | |||
Sales Representatives, Wholesale and Manufacturing | 6% | |||
Office and Administrative Support Occupations | 15% | |||
Information and Record Clerks | 13% | |||
Customer Service Representatives | 11% | |||
Customer Service Representatives | 11% | |||
Other Office and Administrative Support Workers | 5% | |||
Office Clerks, General | 5% | |||
Office Clerks, General | 5% | |||
Installation, Maintenance, and Repair Occupations | 18% | |||
Electrical and Electronic Equipment Mechanics, Installers, and Repairers | 13% | |||
Radio and Telecommunications Equipment Installers and Repairers | 13% | |||
Telecommunications Equipment Installers and Repairers, Except Line Installers | 13% | |||
Other Installation, Maintenance, and Repair Occupations | 8% | |||
Line Installers and Repairers | 7% | |||
Telecommunications Line Installers and Repairers | 7% | |||
Production Occupations | 7% | |||
Printing Workers | 7% | |||
Printing Workers | 7% | |||
Transportation and Material Moving Occupations | 6% | |||
Material Moving Workers | 6% | |||
Laborers and Material Movers, Hand | 6% |
Information Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Information industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Information industry and adjacent sectors:Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Information industry. |
Government Contracts
In 2020, the federal government spent a total of $42,085,624,319 on Information. It has awarded 26686 contracts to 5401 companies, with an average value of $7,792,191 per company.Most Recent Contracts | Date | Total Award Amount |
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