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2025 U.S. Industry Statistics & Market Forecast - Newspaper Publishers
Market Size & Industry Statistics
The total U.S. industry market size for Newspaper Publishers:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2020 2021 2022 2023 2024 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| Market Forecast ($ millions) | |||||
| Projected Industry Growth Rate (%) | |||||
Product & Services Breakdown
Research products and services in the Newspaper Publishers industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
|---|---|---|---|
Industry Total |
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Subscriptions And Sales - General Newspapers |
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Subscriptions And Sales - General Newspapers - Daily (Published At Least Four Times A Week.) |
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Subscriptions And Sales - General Newspapers - Other Than Daily (Published Less Than Four Times A Week.) |
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Subscriptions And Sales - Specialized Newspapers |
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Sale Of Advertising Space - General Newspapers |
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Sale Of Advertising Space - General Newspapers - Daily (Published At Least Four Times A Week.) |
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Sale Of Advertising Space - General Newspapers - Other Than Daily (Published Less Than Four Times A Week.) |
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Sale Of Advertising Space - Specialized Newspapers |
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Other Publishing - Sale Of Advertising Space |
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Other Publishing, Excluding Newspaper Publishing - Sale Of Advertising Space |
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Printing Services |
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Distribution Services For Others |
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All Other Receipts |
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U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) |
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|---|---|---|
| Total Revenue | Order at top of page |
|
| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Newspaper Publishers company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Newspaper Publishers industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Newspaper Publishers measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
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| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
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| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 7% | Order at top of page |
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| Chief Executives | 0% | |||
| General and Operations Managers | 4% | |||
| Arts, Design, Entertainment, Sports, and Media Occupations | 39% | |||
| Media and Communication Workers | 32% | |||
| News Analysts, Reporters and Journalists | 15% | |||
| News Analysts, Reporters, and Journalists | 15% | |||
| Writers and Editors | 17% | |||
| Editors | 15% | |||
| Sales and Related Occupations | 15% | |||
| Sales Representatives, Services | 13% | |||
| Advertising Sales Agents | 12% | |||
| Advertising Sales Agents | 12% | |||
| Office and Administrative Support Occupations | 17% | |||
| Other Office and Administrative Support Workers | 8% | |||
| Production Occupations | 7% | |||
| Printing Workers | 5% | |||
| Printing Workers | 5% | |||
| Transportation and Material Moving Occupations | 6% | |||
Newspaper Publishers Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Newspaper Publishers industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Newspaper Publishers industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Newspaper Publishers industry. |
Source:
Latest Industry News
- PW Talks with Maria Pallante, President & CEO of the Association of American Publishers - Last year saw major developments in AI licensing and legal victories for the freedom-to-read movement, two areas of ongoing importance to the Association of American Publishers. (01/04/2025)
- Eagle Valley Publishing purchases Nevada Appeal, Lahontan Valley News - Eagle Valley Publishing acquired from Pacific Publishing Company the assets of the Nevada Appeal, The Record-Courier, the Lahontan Valley News and Northern Nevada Business Weekly. Nevada News Group, a division of Eagle Valley Publishing, (01/03/2025)
- Advertisers Keep Avoiding News Sites, and Publishers Have Had Enough of It - Brands are skittish about appearing near stories on politics and violence, but news outlets say their fears are overblown. (01/01/2025)
- The geopolitics of platform-publisher tussles - Some argue that this is a casualty of Canada’s approach to mitigate asymmetries between all-pervasive platforms, such as Facebook and Google, and news publishers, such as The Australia Today. (01/01/2025)
- Publisher's note: Jan. 9 newspaper postponed in honor of National Day of Mourning - Thursday, January 9 is a Day of Mourning for Former President Jimmy Carter. As a result, the postal service is not delivering mail — that includes your local newspaper. (12/31/2024)
- Sherman assuming publisher duties at the News Journal - News Journal owners Terry Forcht and Don Estep have announced that Trevor Sherman will be assuming publisher duties at the weekly newspaper effective Jan. 1, 2025. Sherman will become the third publisher in the News Journal’s 38-year history. (12/31/2024)
- The 2024 Reckoning: Some Good News In Publishing And Plenty Of Bad - Publishing is a dangerous profession for journalists and a risky one for publishers. But there is hope on some fronts. (12/26/2024)
- How AI search tool Perplexity is sharing ad revenue with publishers - AI search engine Perplexity has begun sharing advertising revenue with news organisations and hired its first head of publisher partnerships to nurture those relationships. Perplexity allows users ... (12/19/2024)
- Newspaper and magazine publishers in B.C. struggle amid postal strike - "We considered suspending production, or combining the January and February papers, but agreed neither were viable," Glover told CBC News. Cathy Glover, left, is seen during a publishing industry ... (12/10/2024)
- Navajo Times publisher facing DWI, speeding charges - GALLUP, N.M. — The publisher of the Navajo Times is facing charges of aggravated drunken driving and speeding following a traffic stop over the weekend in a community near the Arizona-New Mexico border. The newspaper reported Tuesday that Tom Arviso Jr ... (01/11/2018)
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