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2025 U.S. Industry Statistics & Market Forecast - Newspaper Publishers
Market Size & Industry Statistics
The total U.S. industry market size for Newspaper Publishers:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2020 2021 2022 2023 2024 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| Market Forecast ($ millions) | |||||
| Projected Industry Growth Rate (%) | |||||
Product & Services Breakdown
Research products and services in the Newspaper Publishers industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
|---|---|---|---|
Industry Total |
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Subscriptions And Sales - General Newspapers |
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Subscriptions And Sales - General Newspapers - Daily (Published At Least Four Times A Week.) |
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Subscriptions And Sales - General Newspapers - Other Than Daily (Published Less Than Four Times A Week.) |
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Subscriptions And Sales - Specialized Newspapers |
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Sale Of Advertising Space - General Newspapers |
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Sale Of Advertising Space - General Newspapers - Daily (Published At Least Four Times A Week.) |
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Sale Of Advertising Space - General Newspapers - Other Than Daily (Published Less Than Four Times A Week.) |
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Sale Of Advertising Space - Specialized Newspapers |
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Other Publishing - Sale Of Advertising Space |
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Other Publishing, Excluding Newspaper Publishing - Sale Of Advertising Space |
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Printing Services |
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Distribution Services For Others |
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All Other Receipts |
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U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) |
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|---|---|---|
| Total Revenue | Order at top of page |
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| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Newspaper Publishers company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Newspaper Publishers industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Newspaper Publishers measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
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| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
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| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 7% | Order at top of page |
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| Chief Executives | 0% | |||
| General and Operations Managers | 4% | |||
| Arts, Design, Entertainment, Sports, and Media Occupations | 39% | |||
| Media and Communication Workers | 32% | |||
| News Analysts, Reporters and Journalists | 15% | |||
| News Analysts, Reporters, and Journalists | 15% | |||
| Writers and Editors | 17% | |||
| Editors | 15% | |||
| Sales and Related Occupations | 15% | |||
| Sales Representatives, Services | 13% | |||
| Advertising Sales Agents | 12% | |||
| Advertising Sales Agents | 12% | |||
| Office and Administrative Support Occupations | 17% | |||
| Other Office and Administrative Support Workers | 8% | |||
| Production Occupations | 7% | |||
| Printing Workers | 5% | |||
| Printing Workers | 5% | |||
| Transportation and Material Moving Occupations | 6% | |||
Newspaper Publishers Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Newspaper Publishers industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Newspaper Publishers industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Newspaper Publishers industry. |
Source:
Latest Industry News
- ‘How many will close forever?’ N.J. just dealt a massive blow to local newspapers, advocates say. - Publishers fear some newspapers will close after a change to a key New Jersey law. One publisher calls it "a blow to government transparency." (07/08/2025)
- Romero Games is not closing and is seeking a new publisher - The studio has stepped in to correct several factual inaccuracies and is currently speaking with several publishers about releasing its next game. (07/07/2025)
- NY Times published Mamdani college application story to avoid getting scooped by Christopher Rufo: Report - The NY Times reportedly pushed out its report on Zohran Mamdani's Columbia University application on Thursday to avoid getting scooped by other journalists. (07/07/2025)
- Google hit with antitrust complaint in EU over AI summaries harming web traffic to news sites: report - Group of independent publishers alleges the technology is harming their business by diverting web traffic and undermining original content. (07/04/2025)
- Exclusive-Google's AI Overviews hit by EU antitrust complaint from independent publishers - Alphabet's Google has been hit by an EU antitrust complaint over its AI Overviews from a group of independent publishers, which has also asked for an interim measure to prevent allegedly irreparable harm to them, (07/04/2025)
- ChatGPT referrals to news sites are growing, but not enough to offset search declines - Not surprisingly, organic traffic has also declined, dropping from over 2.3 billion visits at its peak in mid-2024 to now under 1.7 billion. (07/02/2025)
- National Newspaper Publishers Association names The Savannah Tribune’s Shirley James as Publisher of the Year - An unforgettable ending to a historic conference in the Hostess City as more than three-hundred Black publishers and journalists from across the nation gathered at the JW Marriott for the National (07/01/2025)
- Top UK online publishers: X plummets, Reddit surges, news publishers ranked - The latest Ipsos iris data puts X Corp on a monthly UK user base of 20.6 million in May, down 12% compared to May 2024, making it the 24th biggest online publisher in the UK. X also saw the biggest drop in time spent, with total minutes in May down year on year by 34% to 4 billion (meaning it was still the ninth biggest by that metric). (07/01/2025)
- Trump admin ends contracts with publishing giant Springer Nature amid bias, China concerns - Springer Nature lost key Trump administration funding amid concerns over thousands of article retractions, downplaying the COVID lab-leak theory and allegedly appeasing China. (06/26/2025)
- Syracuse.com/The Post-Standard leads its class in NY news publishers’ journalism awards - The Syracuse newsroom won more awards than any other newsroom in its market category in the New York News Publishers Association’s 2024 Awards of Excellence. (06/23/2025)
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