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2025 U.S. Industry Statistics & Market Forecast - Search Engines and Information Services
Market Size & Industry Statistics
The total U.S. industry market size for Search Engines and Information Services:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2020 2021 2022 2023 2024 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| Market Forecast ($ millions) | |||||
| Projected Industry Growth Rate (%) | |||||
Product & Services Breakdown
Research products and services in the Search Engines and Information Services industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
|---|---|---|---|
Industry Total |
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Website Hosting Services, With Or Without Integration Of Related Services |
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Publishing - Subscriptions And Sales - Print |
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Publishing - Subscriptions And Sales - Internet Publishing And Broadcasting |
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Subscriptions And Sales - Internet Newspaper Publishing |
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Subscriptions And Sales - Internet Periodical Publishing |
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Subscriptions And Sales - Internet Book Publishing |
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Subscriptions And Sales - Internet Directories Publishing |
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Subscriptions And Sales - Internet Databases And Other Collections Publishing |
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Subscriptions And Sales - Internet Gaming |
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Subscriptions And Sales - Internet Adult Content (Include Mature And Sexually Explicit Material.) |
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Subscriptions And Sales - Other Internet Content |
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Publishing - Subscriptions And Sales - Electronic And Other Media |
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Publishing - Sale Of Advertising Space - Internet |
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Licensing Of Rights To Use Intellectual Property |
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Resale Of Merchandise |
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Resale Of Merchandise - Computer Hardware And Software |
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All Other Receipts |
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U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) |
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|---|---|---|
| Total Revenue | Order at top of page |
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| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Search Engines and Information Services company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Search Engines and Information Services industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Search Engines and Information Services measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
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| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
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| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 15% | Order at top of page |
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| Chief Executives | 0% | |||
| General and Operations Managers | 4% | |||
| Business and Financial Operations Occupations | 11% | |||
| Business Operations Specialists | 9% | |||
| Computer and Mathematical Occupations | 38% | |||
| Computer Occupations | 36% | |||
| Software and Web Developers, Programmers, and Testers | 28% | |||
| Software Developers | 24% | |||
| Educational Instruction and Library Occupations | 7% | |||
| Librarians, Curators, and Archivists | 7% | |||
| Sales and Related Occupations | 10% | |||
| Sales Representatives, Services | 8% | |||
| Miscellaneous Sales Representatives, Services | 6% | |||
| Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel | 6% | |||
| Office and Administrative Support Occupations | 12% | |||
| Information and Record Clerks | 7% | |||
Search Engines and Information Services Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Search Engines and Information Services industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Search Engines and Information Services industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Search Engines and Information Services industry. |
Source:
Latest Industry News
- Old enough to Google? Why you'll soon need to verify your age to log in to search tools - By the end of the year, all Australian users will need to provide assurance of their age when they sign in to a search engine account. (07/03/2025)
- Australians to face age checks from search engines - While only logged-in users will be required to have their age checked, many Australians typically surf the web while logged into accounts from Google, which dominates Australia’s search market and also runs Gmail and YouTube; and Microsoft, which runs the Bing search engine and email platform Outlook. (07/01/2025)
- How Enterprise Search And AI Intelligence Reveal Market Pulse - Understanding the market pulse requires a fundamental shift from traditional search intelligence to AI-powered discovery insights. (06/30/2025)
- Yes, You Can Remove Your Personal Info From Google Search—Here’s How - Removing information requires that you know if it appears only in Google search results, or in results and on a separate website. If it's the latter, Google may not be very effective, and it will ask whether you've contacted the site's owner first to remove the info. It also suggests ways to get in touch with a site. (06/27/2025)
- Mastering Local SEO: A Strategic Imperative For Travel And Tourism Operators - Read how to build a Local SEO strategy for travel, with proven tactics to boost visibility in the age of AI-powered search. (06/27/2025)
- The 5 new realities of search: Rethinking content strategy for 2026 and beyond - Strategy in 2026 means meeting users where they scroll, swipe, and trust. These realities show how discovery is being reshaped – for good. (06/26/2025)
- Black Hat SEO Poisoning Search Engine Results For AI to Distribute Malware - IntroductionZscaler ThreatLabz researchers recently uncovered AI-themed websites designed to spread malware. The threat actors behind these attacks are exploiting the popularity of AI tools like ChatGPT and Luma AI. (06/24/2025)
- What are ‘people search’ websites, like the ones allegedly in Vance Boelter’s notebook? - Authorities recovered a notebook from the SUV of the man accused of fatally shooting Rep. Melissa Hortman and her husband that included a number of online services to look up personal information. The sites are sometimes known as “data brokers” or “people search engines. (06/19/2025)
- How Can I Find a Person for Free? Top Methods That Actually Work - Why People Search Matters Today Locating someone can serve many purposes. Whether you're seeking old friends, verifying someone's identity, or investigati (05/24/2025)
- The future of SEO as the future Google Search rolls out - So AI Mode is the future of Google Search because Google wants to give searchers what they want. It doesn’t hurt that AI Overviews led to 10% growth in search queries on Google. Wall Street loves that and advertising is baseline with AI Overviews on the page, than without them. (05/23/2025)
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