2025 U.S. Industry Statistics & Market Forecast - Vitamin & Dietary Supplement Retailers

Published: September 2025

Product & Services Breakdown

Research products and services in the Vitamin & Dietary Supplement Retailers industry generating sales. Note that products are broken into categories with different levels of classification.

Product Description	Number of Companies	Sales ($ millions)	Percent of Total Sales
Industry Total
Groceries & Other Food Items For Human Consumption Off The Premises
All Other Groceries & Food Items
Bottled, Canned, Or Packaged Soft Drinks & Other Nonalcoholic Beverages
Drugs, Health Aids, Beauty Aids, Including Cosmetics
Vitamins, Minerals, & Other Dietary Supplements
Cosmetics, Including Face Cream, Make-Up, Perfumes & Colognes.

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

	Industry Average	Percent of Sales (Industry Benchmark)
Total Revenue	Order at top of page
Operating Revenue
Cost of Goods Sold
Gross Profit
Operating Expenses
Pension, profit sharing plans, stock, annuity
Repairs
Rent paid on business property
Charitable Contributions
Depletion
Domestic production activities deduction
Advertising
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Depreciation
Amortization
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit Net Income

Source: AnythingResearch Analysis of U.S. federal statistics

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

Title	Percent of Workforce	Bottom Quartile	Average (Median) Salary	Upper Quartile
Management Occupations	5%	Order at top of page
Chief Executives	0%
General and Operations Managers	4%
Healthcare Practitioners and Technical Occupations	38%
Healthcare Diagnosing or Treating Practitioners	14%
Pharmacists	13%
Pharmacists	13%
Health Technologists and Technicians	24%
Health Practitioner Support Technologists and Technicians	22%
Pharmacy Technicians	22%
Sales and Related Occupations	38%
Retail Sales Workers	32%
Cashiers	17%
Cashiers	17%
Retail Salespersons	15%
Retail Salespersons	15%
Office and Administrative Support Occupations	8%

Source: Bureau of Labor Statistics

Vitamin & Dietary Supplement Retailers Competitor Landscape & Key Companies [PREMIUM]

The most influential companies in the Vitamin & Dietary Supplement Retailers industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Vitamin & Dietary Supplement Retailers industry and adjacent sectors:

Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry	Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries
Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry.	Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Vitamin & Dietary Supplement Retailers industry.

Latest Industry News

• Go easy on Vitamin B6 supplements. Too much can be toxic - A side effect the medical community is worried about is peripheral neuropathy – where there is damage to the nerves outside the brain and spinal cord. (07/06/2025)
• Too much vitamin B6 can be toxic. 3 symptoms to watch out for - Learn about the potential toxicity of vitamin B6 supplements, including nerve damage symptoms and the importance of monitoring your intake. (07/05/2025)
• Vitamin B6 supplement overdose linked to nerve damage, poor coordination - Excessive intake of vitamin B6 supplements may lead to nerve damage and other side effects, warns Australia's Therapeutic Goods Administration. (07/04/2025)
• I Tried Fiber Supplements Every Day for Two Weeks—and Seriously Sped Up My Digestion - According to Taylor Fazio, RD, a wellness advisor at The Lanby in New York City, fiber supplements can support digestive regularity, improve satiety, promote blood sugar balance, and contribute to cardiovascular health. “Soluble fibers like psyllium are particularly effective at lowering LDL cholesterol.” (07/03/2025)
• The Best Collagen Peptide Supplements, According to Nutritionists - A study in the National Library of Medicine shows promising research that adding collagen peptides into the diet can lead to various improvements in health. “Supplementing with collagen peptides can help provide the amino acids (like glycine, (07/01/2025)
• Should You Still Take Vitamin D Supplements in the Summer? Here's What Experts Say - When the sun is out, your body can potentially make its own vitamin D, but it still may make sense to continue with supplements even in the summer. (07/01/2025)
• The Best Bloating Supplements for Smooth, Easy Digestion - “Foods containing soluble fiber like oats, chia seeds, ground linseed, and soft fruits (berries, bananas) can help decrease bloating,” Diamandis says. “This type of fiber helps to keep bowel movements regular, and hence reduces bloating.” However, it may worsen symptoms in some people with IBS, so you should consult with a dietician first. (06/30/2025)
• FDA: Gummy Vitamins Sold at Popular Retailers Recalled Nationwide - Gummy vitamins sold at Aldi and other retailers were recalled due to an undeclared allergen, the U.S. Food and Drug Administration Reports. Vitamin B12 supplements, manufactured by Vita Warehouse ... (06/17/2025)
• Gummy vitamins sold at major retailers recalled by FDA due to health concerns - The FDA has announced a recall of some vitamin B12 gummy products from various brands nationwide due to a potential peanut allergen, with specific lot numbers identified. (06/16/2025)
• Plant-based Supplements Market worth $42.27 billion by 2030- Exclusive Report by MarketsandMarkets - The plant-based supplements market is estimated at USD 27.52 billion in 2025 and is projected to reach USD 42.27 billion by 2030, at a CAGR of (05/26/2025)