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2018 Market Analysis & Industry Outlook: Beauty Salons

Overview: the U.S. Beauty Salons Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Beauty Salons: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Beauty Salons industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Hair Care Services

Permanent Hair Texture Modification

Hair Coloring And Tinting

Hair Cut And Styling Services

Other Hair Care Services

Nail Care Services

Manicure Services

Pedicure Services

Skin Care Services

Facial Services

Other Skin Care Services

Hair Removal Services

Hair Removal Services - Temporary

Massage Services

Massage Services - Therapeutic

Rental Of Non-Residential Space In Buildings Or Other Facilities

Rental Of Booths And Chairs In Beauty And Personal Care Establishments

Resale Of Merchandise

Resale Of Cosmetic Products

Resale Of Other Merchandise

All Other Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Beauty Salons company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Beauty Salons industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Beauty Salons measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 1%

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Chief Executives0%
General and Operations Managers1%
Healthcare Support Occupations 7%
Other Healthcare Support Occupations 7%
Massage Therapists 6%
Massage Therapists 6%
Personal Care and Service Occupations 73%
Personal Appearance Workers 69%
Barbers, Hairdressers, Hairstylists and Cosmetologists 50%
Hairdressers, Hairstylists, and Cosmetologists 48%
Miscellaneous Personal Appearance Workers 18%
Manicurists and Pedicurists 12%
Sales and Related Occupations 6%
Office and Administrative Support Occupations 11%
Information and Record Clerks 9%
Receptionists and Information Clerks 9%
Receptionists and Information Clerks 9%
Source: Bureau of Labor Statistics

Beauty Salons Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Douglas J. Management trademarks "DOUGLAS J" - educational services - 03/03/2018
  • Bubbles trademarks "CURL MAGNET" - Hair care products - 03/02/2018
  • Salon Evamichelle trademarks "E M" - Shampoos - 03/02/2018
  • Living Proof patents Hair Compositions And Methods Of Use Thereof - 01/04/2018
  • Living Proof raises $35 million in funding. - 02/25/2013

  • Top Innovators

    CompanyInnovation Score
    Living Proof83

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • 5 Pointers for Flawless Hair Post-Workout - “If you plan to break a sweat, you want a hairstyle to keep you cool,” shares Dana Tizzo, senior hairstylist from Butterfly Studio Salon. “A high ponytail will keep your hair away from your neck, but make sure to use a non-creasing hair tie to avoid ... (01/10/2018)
    • Tangled Salon Holds Grand Opening with Ribbon-Cutting - It is “an ingredient conscious, full-service hair salon.” “Tangled Salon specializes in beautiful, creative and natural color and cuts, and it’s certified in hair loss solutions and extensions,” says Wagner. She also noted that Tangled Salon ... (01/10/2018)
    • With SalonLabs, You Too Can Be Becky With the Good Hair - There's never enough, they leave your hair feeling filmy, and it's almost worth jumping through the TSA's carry-on hoops to have the good stuff from home. So you can imagine the ungodly noise I made when I heard Schwarzkopfpro's Salon Labs could custom mix ... (01/10/2018)
    • Salon’s author questionnaire: The 5 books you should read in January - Joan Didion said that we tell ourselves stories in order to live, but is it a story if you believe it? Red hair. Longing. Turritopsis dohrnii, the immortal jellyfish. Surprises. Without using complete sentences, can you describe what was going on in your ... (01/10/2018)
    • For the Struggling Transplant – 3 Black Owned Hair Salons to Try - We don’t know about you, but moving to Denver from tropical or humid environments can take a toll on our skin and our hair. After months of blowing through products that promised to provide moisture, stop breakage and strengthen our natural growth, we ... (01/09/2018)
    • Hair salons to close in 600 Wal-Marts - About 600 SmartStyle salons located in Wal-Mart Stores Inc. stores across the country will close at the end of the month, according to Regis Corp. The Minnesota-based salon owner and operator said Monday that it is shuttering 597 "non-performing" locations ... (01/09/2018)
    • Increasing Prevalence of Skin and Hair Problems to Drive the Growth of Beauty Device Market in Future - Further, rising disposable income in growing economies is key growth driver of the global beauty devices market. Request Free Sample Report @ Salon segment by application is estimated to register a ... (01/09/2018)
    • This futuristic salon lets you preview hair colors virtually - A trip to the hair salon can be nerve wracking: how short should you go? Is that the right hair color? German consumer goods giant Henkel will soon let you preview looks with augmented reality to alleviate that stress. It also offers an in-depth analysis ... (01/09/2018)
    • Arrojo Announces Partnership with Cool Beauty Consulting - Cool Beauty Consulting not only have a history of incredible success working with salons, they are a team of award-winning hairdressers –– they truly understand the importance of education for the salon owner, stylist and, of course, retail numbers.” (01/08/2018)
    • I Save Time (and Hundreds in Salon Treatments) With This Pastel Hair Dye - About eight months ago, my hairdresser bleached my hair and covered it in a baby-pink gloss as I bandwagon-ed onto the pastel-hair trend. I threw down $300. Two-and-a-half weeks later, I was horrified to see that almost all of the pink had faded from my hair. (01/08/2018)

    Government Contracts

    In 2016, the federal government spent a total of $24,583 on Beauty Salons. It has awarded 4 contracts to 2 companies, with an average value of $12,291 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Growth Opportunities / Competitive Threats

    Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Beauty Salons to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

    The following industries are competing channels for sales of similar products/services.

    Hair Care Services
    Competing IndustrySales Relative to Beauty SalonsOpportunity/Threat
    Hair, Nail & Skin Care Services

    Since sales from Beauty Salons are a small fraction compared to other industries selling Hair Care Services, companies in the Beauty Salons industry have the opportunity to expand their product offering to take share from these adjacent industries.
    Hair Care Services Product Sales Report

    Hair Care Services - Hair Cut Services
    Competing IndustrySales Relative to Beauty SalonsOpportunity/Threat
    Hair, Nail & Skin Care Services
    Barber Shops Competing industry

    Sales from other industries of Hair Care Services - Hair Cut Services are less than those from Beauty Salons. This may mean that other channels are a competitive risk of increasing their Hair Care Services - Hair Cut Services sales, taking market share from this industry.
    Hair Care Services - Hair Cut Services Product Sales Report

    Nail Care Services
    Nail Care Services Product Sales Report

    Nail Care Services - Manicure Services
    Nail Care Services - Manicure Services Product Sales Report

    Nail Care Services - Pedicure Services
    Nail Care Services - Pedicure Services Product Sales Report

    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Unisex hair stylist shops, Beauty salons, Facial salons, Hairdresser services, Beautician services, Beauty parlors, Cosmetology salons or shops, Hair stylist salons or shops, unisex or women's, Esthetician (i.e., skin care) services, Beauty shops, Beauty and barber shops, combined, Hair stylist services, Make-up (except permanent) salons, Hairdressing salons or shops, etc.

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