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2018 Market Analysis & Industry Outlook: Hotels & Motels

Overview: the U.S. Hotels & Motels Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Hotels & Motels: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Hotels & Motels industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Telephone Services

Membership Dues & Fees

Room Or Unit Accommodation For Travelers & Others

Room Or Unit Accommodation For Travelers, With Maid Service

Room Or Unit Accommodation For Travelers, Without Maid Service

Residential Room Or Unit Accommodation

Groceries & Other Food Items For Human Consumption Off The Premises

Alcoholic Beverages Served For Immediate Consumption

All Other Merchandise

Souvenirs & Novelty Items

Meals, Unpackaged Snacks, Sandwiches, Unpackaged Ice Cream & Yogurt, Bakery Items, Other Food Items & Nonalcoholic Beverages Prepared

Meals, Snacks, & Beverages Prepared For Catered Events

Internet Access Services

Parking Services, Including Valet Services

Rental Of Retail Space

Rental Of Space For Food Service

Rental Of Space For Short-Term Business Uses

Rental Of Space For Short-Term Social Uses

Equipment Rental Services

Golf Course & Country Club Services

Skiing Facility Services

Other Services

All Other Merchandise, Excluding Lottery Ticket Sales/Commissions

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Hotels & Motels Industry Price Trends

Rise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among Hotels & Motels companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.

example price index trendline

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Hotels & Motels company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Hotels & Motels industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Hotels & Motels measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 4%

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Chief Executives0%
General and Operations Managers1%
Food Preparation and Serving Related Occupations 25%
Cooks and Food Preparation Workers 5%
Food and Beverage Serving Workers 13%
Waiters and Waitresses 7%
Waiters and Waitresses 7%
Other Food Preparation and Serving Related Workers 6%
Building and Grounds Cleaning and Maintenance Occupations 29%
Building Cleaning and Pest Control Workers 26%
Building Cleaning Workers 26%
Maids and Housekeeping Cleaners 24%
Personal Care and Service Occupations 7%
Office and Administrative Support Occupations 19%
Information and Record Clerks 14%
Hotel, Motel, and Resort Desk Clerks 12%
Hotel, Motel, and Resort Desk Clerks 12%
Source: Bureau of Labor Statistics

Hotels & Motels Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Top Innovators

CompanyInnovation Score
Hilton International301
Six Continents Hotels205
Marriott International
Choice Hotels International

Additional companies, details and innovation scoring in the full report.

Latest Industry News

  • Armed robbers steal millions from Ritz Paris hotel - PARIS (Reuters) - Axe-wielding robbers stole jewelry on Wednesday possibly worth more than $5 million from a store in the famed Ritz Paris hotel, police said. Five thieves carried out the heist at the luxury hotel in late afternoon. Three were arrested ... (01/11/2018)
  • Armed robbers storm Ritz hotel in Paris, snagging $5.6M in jewels - Armed thieves have stolen about $5.6 million worth of jewels during a dramatic raid at the luxurious Ritz Paris hotel, reports say. Witnesses told the French media that five men with axes and two handguns broke through windows at a shop in the five-star ... (01/11/2018)
  • Thieves swipe $5M in jewelry from boutique at Paris’ famed Ritz Hotel - PARIS — Armed thieves entered the luxury Ritz Hotel and stole jewels and other valuables from a hotel boutique Wednesday, carrying out an unusually brazen heist in one of the world's most prestigious neighborhoods. French media estimated the stolen ... (01/11/2018)
  • Seminole State College has hotel, student housing in the pipeline; developer wanted - Seminole State College of Florida has a lot going on: It needs a new developer for its planned $211 million Altamonte Springs campus expansion project. It wants to build a hotel. And the school, which serves 30,000 enrollees, has plans for student housing. (01/11/2018)
  • A New Breed of Los Angeles Luxury Hotel: The Dream Hollywood - When the developers of Dream Hotels migrated westward, they brought with them a recognition not only that what works in New York needs to be adapted in order to make sense in laid-back Los Angeles, but also that today’s luxury travelers are a different ... (01/11/2018)
  • You Can Now Stay At A Game Of Thrones Ice Hotel - A hotel in Kittilä, Finland has partnered up with HBO Nordic this season and transformed its SnowVillage into a world of Game of Thrones. (01/11/2018)
  • Harvey Weinstein Slapped by Man at Hotel Restaurant in Scottsdale, Arizona - Harvey Weinstein was slapped following a dinner at Elements restaurant at the Sanctuary Camelback Mountain in Scottsdale, Arizona. TMZ released a video of the incident, which occurred on the evening of January 9. Weinstein can been seen leaving his table ... (01/10/2018)
  • Thieves raid jewelry boutique at Paris' famed Ritz Hotel - Police stand in rue Cambon at the back entrance of the Ritz luxury hotel in Paris on January 10, 2018, after an armed robbery. Armed robbers made off with millions of euros worth of jewelry after smashing the A picture shows the facade of the Ritz luxury ... (01/10/2018)
  • Armed robbery at jewelry store in the Ritz hotel in Paris - A jewelry store inside the Ritz hotel in Paris was the victim of an armed robbery Wednesday evening, according to French police. No one was injured in the heist, officials said. Police said three men were arrested at the scene, while two escaped with an ... (01/10/2018)
  • Testing Alexa in a hotel room: We used Amazon’s voice assistant inside a swanky Las Vegas suite - LAS VEGAS — Alexa is just about everywhere here at CES this week — in PCs; in cars; in coffee pots; and much more. But one of the more unique places we’ve seen Amazon’s voice assistant was inside a 3,475 square-foot, 2-bedroom hotel suite at the ... (01/10/2018)

Government Contracts

In 2016, the federal government spent a total of $298,205,435 on Hotels & Motels. It has awarded 16,619 contracts to 1,949 companies, with an average value of $153,004 per company.   

Top government vendors:

CompanyFederal ContractsTotal Award Amount

Growth Opportunities / Competitive Threats

Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Hotels & Motels to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

The following industries are competing channels for sales of similar products/services.

Meals, Snacks And Beverages Prepared For Immediate Consumption
Competing IndustrySales Relative to Hotels & MotelsOpportunity/Threat
Limited-Service Eating Places
Coffee Shops, Bagel, Donut & Ice Cream Shops
Supermarkets & Grocery Stores Competing industry
Cafeterias, Grill Buffets & Buffets Competing industry
Gas Stations with Convenience Stores Competing industry

Sales from other industries of Meals, Snacks And Beverages Prepared For Immediate Consumption are less than those from Hotels & Motels. This may mean that other channels are a competitive risk of increasing their Meals, Snacks And Beverages Prepared For Immediate Consumption sales, taking market share from this industry.
Meals, Snacks And Beverages Prepared For Immediate Consumption Product Sales Report

Meals, Snacks & Beverages Prepared For Catered Events
Competing IndustrySales Relative to Hotels & MotelsOpportunity/Threat
Limited-Service Eating Places Competing industry
Food Service Contractors Competing industry
Casino Hotels Competing industry
Supermarkets & Grocery Stores Competing industry

Sales from other industries of Meals, Snacks & Beverages Prepared For Catered Events are less than those from Hotels & Motels. This may mean that other channels are a competitive risk of increasing their Meals, Snacks & Beverages Prepared For Catered Events sales, taking market share from this industry.
Meals, Snacks & Beverages Prepared For Catered Events Product Sales Report

Alcoholic Beverages Served For Immediate Consumption
Alcoholic Beverages Served For Immediate Consumption Product Sales Report

Souvenirs & Novelty Items
Souvenirs & Novelty Items Product Sales Report

Rental Of Retail Space
Rental Of Retail Space Product Sales Report

Packaged Liquor, Wine, & Beer
Packaged Liquor, Wine, & Beer Product Sales Report

Gambling Services
Gambling Services Product Sales Report

Segments classified within this market research report

This industry market research report includes companies whose primary business is any of the following:
Hotels, resort, without casinos, Motor inns, Motor courts, Health spas (i.e., physical fitness facilities) with accommodations, Alpine skiing facilities with accommodations (i.e., ski resort), Auto courts, lodging, seasonal, Motor lodges, Tourist lodges, Motels, Automobile courts, Hotels (except casino hotels) with golf courses, tennis courts, and/or other health spa facilities (i.e., resorts), Ski lodges and resorts with accommodations, Hotel management services (i.e., providing management and operating staff to run hotel), Motor hotels without casinos, Membership hotels, Seasonal hotels without casinos, Hotels (except casino hotels), Resort hotels without casinos, Summer resort hotels without casinos, membership, etc.

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Hotels & Motels