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2025 U.S. Industry Statistics & Market Forecast - Hotels and Motels
Market Size & Industry Statistics
The total U.S. industry market size for Hotels and Motels:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2020 2021 2022 2023 2024 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| Market Forecast ($ millions) | |||||
| Projected Industry Growth Rate (%) | |||||
Industry Insights
Major trends affect the Hotels and Motels industry include:- Increased focus on hygiene and sanitation
- Growth in eco-friendly and sustainable practices
- Adoption of technology and digital integration
- Rise in personalized guest experiences
- Expansion of boutique hotels
- Demand for wellness and health-oriented services
- Influence of social media and online reviews
- Shift toward domestic tourism
- Greater reliance on flexible cancellation policies
- Emphasis on local experiences and authenticity
- Challenges due to labor shortages
- Increased competition from alternative lodging options like Airbnb
- Surge in business travel recovery
- Impacts of global economic fluctuations
- Adaptations for longer stay customers
Product & Services Breakdown
Research products and services in the Hotels and Motels industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
|---|---|---|---|
Industry Total |
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Telephone Services |
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Membership Dues & Fees |
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Room Or Unit Accommodation For Travelers & Others |
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Room Or Unit Accommodation For Travelers, With Maid Service |
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Room Or Unit Accommodation For Travelers, Without Maid Service |
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Residential Room Or Unit Accommodation |
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Groceries & Other Food Items For Human Consumption Off The Premises |
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Alcoholic Beverages Served For Immediate Consumption |
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All Other Merchandise |
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Souvenirs & Novelty Items |
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Meals, Unpackaged Snacks, Sandwiches, Unpackaged Ice Cream & Yogurt, Bakery Items, Other Food Items & Nonalcoholic Beverages Prepared |
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Meals, Snacks, & Beverages Prepared For Catered Events |
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Internet Access Services |
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Parking Services, Including Valet Services |
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Rental Of Retail Space |
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Rental Of Space For Food Service |
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Rental Of Space For Short-Term Business Uses |
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Rental Of Space For Short-Term Social Uses |
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Equipment Rental Services |
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Golf Course & Country Club Services |
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Skiing Facility Services |
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Other Services |
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All Other Merchandise, Excluding Lottery Ticket Sales/Commissions |
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U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) |
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|---|---|---|
| Total Revenue | Order at top of page |
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| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Hotels and Motels company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Hotels and Motels industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
|
| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Hotels and Motels measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
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| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
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| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 6% | Order at top of page |
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| Chief Executives | 0% | |||
| General and Operations Managers | 1% | |||
| Food Preparation and Serving Related Occupations | 22% | |||
| Food and Beverage Serving Workers | 10% | |||
| Waiters and Waitresses | 6% | |||
| Waiters and Waitresses | 6% | |||
| Building and Grounds Cleaning and Maintenance Occupations | 27% | |||
| Building Cleaning and Pest Control Workers | 24% | |||
| Building Cleaning Workers | 24% | |||
| Maids and Housekeeping Cleaners | 22% | |||
| Personal Care and Service Occupations | 7% | |||
| Office and Administrative Support Occupations | 19% | |||
| Information and Record Clerks | 14% | |||
| Hotel, Motel, and Resort Desk Clerks | 13% | |||
| Hotel, Motel, and Resort Desk Clerks | 13% | |||
| Installation, Maintenance, and Repair Occupations | 6% | |||
| Other Installation, Maintenance, and Repair Occupations | 6% | |||
| Maintenance and Repair Workers, General | 5% | |||
| Maintenance and Repair Workers, General | 5% | |||
Hotels and Motels Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Hotels and Motels industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Hotels and Motels industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Hotels and Motels industry. |
Source:
Latest Industry News
- This 3000+ Piece LEGO Boutique Hotel Drops to a New Low, Amazon Clears Out Stock for Prime Day - The set is designed for adults and is a tribute to turn-of-the-century European architecture, celebrating 15 years of LEGO Modular Buildings. With its intricate details and sophisticated design, it’s perfect for display in a living room and adds a touch of creativity and nostalgia to any space. (07/08/2025)
- Murder or suicide? Dueling views hinge on 911 call, gunshot residue in shooting at Fremont hotel - The trajectory of the bullet that killed Nikha Marcella DeGuzman and the microscopic gunshot residue allegedly left behind on her boyfriend prove to one thing to Alameda County prosecutors: That (07/08/2025)
- Immersive ‘Ratatouille’ dinner-and-movie series kicks off Friday at the Hotel Del - Launched in Los Angeles in 2023 by co-founders Francesca Duncan and Nick Houston, Fork n’ Film is an immersive dining experience that combines food-themed movies with gourmet dinners, where the viewers consume the same dishes they see being cooked or served simultaneously onscreen. (07/08/2025)
- The Truth About JFK Jr. and Princess Diana’s 1995 Meeting at Late Royal’s NYC Hotel - Following both their deaths, rumors emerged linking John F. Kennedy Jr. and Princess Diana during the period before he wed Carolyn Bessette-Kennedy and after she separated from King Charles III. The truth, (07/08/2025)
- Big Oakland hotel is seized by lender as Bay Area lodging market fades - OAKLAND — A lender has taken ownership of Oakland’s biggest hotel through a foreclosure that underscores the ailments and price nosedives that plague the Bay Area’s sickly lodging market. (07/08/2025)
- Any hotel can have bed bugs. How travelers can avoid bringing them home. - In cases of high infestations, bed bugs may also be found in places like drawer joints, curtain folds and under wallpaper. However, Hottel said these days, most large hotels have protocols in place, so it typically doesn’t get that bad. (07/08/2025)
- Hotel giant announces opening of 'game-changing' hotel for extended stays - Traveling nurses and relocating workers can now book Hilton's new LivSmart Studios extended-stay brand that features amenities with studio-like apartments. (07/08/2025)
- Mexican boxer found dead in hotel room hours after losing fight - Mexican boxer Pedro Antonio Rodriguez Barcenas (15-26-3, 7 KOs) was sadly found dead in his hotel room early on Sunday morning, July 6th, 2025, just hours after losing his latest fight. Known as "Tony", Rodriguez was defeated on points by 3-0 prospect Phillip Vella on Saturday night, July 5th in Phoenix. (07/08/2025)
- Haitian hotel set aflame by gangs - Haiti's once-illustrious Grand Hôtel Oloffson, a beloved Gothic gingerbread home that inspired books, hosted parties until dawn and attracted visitors from Mick Jagger to Haitian presidents, was burned down by gangs this past weekend. (07/08/2025)
- Hold off on closing hotel shelters, Governor Healey - We are heading for a crisis where families who once had shelter and services will be driven into deeper instability. (07/08/2025)
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