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2018 Market Analysis & Industry Outlook: Information, News, Web Search & Internet Publishing

Overview of the U.S. Information, News, Web Search & Internet Publishing Industry

This section provides answers to key questions about the industry:
  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Information, News, Web Search & Internet Publishing: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast[PREMIUM]

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Information, News, Web Search & Internet Publishing industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Website Hosting Services, With Or Without Integration Of Related Services

Contributions, Gifts, And Grants (Libraries And Archives Only.)

Library And Archival Institution Services

Library Services

Archival Institution Services

Licensing Of Rights To Syndicated Media Content

Licensing Of Rights To - Syndicated News Reports And Related Content

Licensing Of Rights To - Other Syndicated Media Content

Information Search And Retrieval Services

All Other Information Services

Publishing - Subscriptions And Sales - Print

Publishing - Subscriptions And Sales - Internet Publishing And Broadcasting

Subscriptions And Sales - Internet Newspaper Publishing

Subscriptions And Sales - Internet Periodical Publishing

Subscriptions And Sales - Internet Book Publishing

Subscriptions And Sales - Internet Directories Publishing

Subscriptions And Sales - Internet Databases And Other Collections Publishing

Subscriptions And Sales - Internet Gaming

Subscriptions And Sales - Internet Adult Content (Include Mature And Sexually Explicit Material.)

Subscriptions And Sales - Other Internet Content

Publishing - Subscriptions And Sales - Electronic And Other Media

Publishing - Sale Of Advertising Space - Internet

Public Relations Services

Media Monitoring And Analysis

Licensing Of Rights To Use Intellectual Property

Resale Of Merchandise

Resale Of Merchandise - Computer Hardware And Software

All Other Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map of Information, News, Web Search & Internet Publishing by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Information, News, Web Search & Internet Publishing company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Information, News, Web Search & Internet Publishing industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Information, News, Web Search & Internet Publishing measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 12%

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Chief Executives0%
General and Operations Managers3%
Business and Financial Operations Occupations 9%
Business Operations Specialists 7%
Computer and Mathematical Occupations 30%
Computer Occupations 30%
Software Developers and Programmers 22%
Software Developers, Applications 15%
Education, Training, and Library Occupations 7%
Librarians, Curators, and Archivists 6%
Arts, Design, Entertainment, Sports, and Media Occupations 10%
Media and Communication Workers 7%
Sales and Related Occupations 10%
Sales Representatives, Services 8%
Miscellaneous Sales Representatives, Services 5%
Sales Representatives, Services, All Other 5%
Office and Administrative Support Occupations 17%
Information and Record Clerks 9%
Source: Bureau of Labor Statistics

Information, News, Web Search & Internet Publishing Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Top Innovators

CompanyInnovation Score
Everi Games1181

Additional companies, details and innovation scoring in the full report.

Latest Industry News

  • Google: An emerging global actor in the Internet world - Google is not just a mere search engine; it offers a cornucopia ... but considering that there are one billion different web sites on the Internet, it will not be easy. While Google distributes information, it also collects information from its users. (01/13/2018)
  • 3 Web Giants That Could Be Decentralized on a Blockchain - And with ICOs providing not only a new fundraising mechanism for these blockchain startups, but also a tool for users to interact with these new distributed networks, the underlying infrastructure for a new internet – a "web 3.0" – is growing. (01/13/2018)
  • Amid Protests, Iran’s Government Censors Its Critics With Chinese-Style Internet Control - The shutdown of Telegram and the brief closure of the internet as a whole are signs of the Islamic Republic’s increasing technical capacity to manage its citizens’ access to the global web ... “fake news” planted on domestic search engines ... (01/13/2018)
  • Stephen Gallagher appointed Stanford University chief information officer - Gallagher was selected after a national search and by a search committee made up ... help desk and distributed client support; and web design and development services. Information security reports to both the CIO and chief risk officer. (01/12/2018)
  • 11 Google News Tips To Increase Ranking, Visibility, And Traffic - More than anything, you can rank well in Google News by producing original, authoritative, and timely news information ... armed with proven tips and editorial tactics to command search engine attention and boost your overall traffic on Google News. (01/12/2018)
  • 19-Year-Old Squad Founder Pavan Kumar NR's Immodest Goal: Change the Way Clients Read News - While studying for a history exam, the then-19-year-old Pavan Kumar NR found the process of logging keywords into Google or Bing and skimming search ... read news articles on smartphones. As news organizations find their feet with Internet publishing ... (01/12/2018)
  • What is Internet Marketing? Your Guide to Today's Online Marketing - Internet marketing has shown proven success over and over again. Here are some stats gathered from around the web to help give you ... one for sharing valuable information with your audience. For an example, check out Search Engine Journal’s Search ... (01/08/2018)
  • The Decline of Publishing and the Rise of "Other Information Services" - Establishments that are exclusively engaged in publishing or broadcasting on the Internet, along with web portals and search engines, are classified by the BLS as "Other Information Services ... food service employment. A news website inherently does ... (02/08/2012)
  • Research and Markets: 2011 Report on the $34 Billion Us Internet Publishing, Broadcasting & Search Portals Market Featuring Global Giants, Google, IAC and Yahoo! - DUBLIN--(BUSINESS WIRE)--Research and Markets ( has announced the addition of the "Internet Publishing, Broadcasting & Search Portals ... business needs for information and entertainment. (11/10/2011)
  • The New York Times Introduces a Web Site - The New York Times begins publishing daily on the World Wide Web ... Internet's fastest-growing service, which lets computer users see electronic publications consisting of text, pictures and, in some cases, video and sound. A selection of the day's news ... (01/22/1996)

Government Contracts

In 2016, the federal government spent a total of $676,343,439 on Information, News, Web Search & Internet Publishing. It has awarded 6,194 contracts to 1,114 companies, with an average value of $607,131 per company.   

Top government vendors:

CompanyFederal ContractsTotal Award Amount

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