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2018 Market Analysis & Industry Outlook: Interurban & Rural Bus Transportation

Overview: the U.S. Interurban & Rural Bus Transportation Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Interurban & Rural Bus Transportation: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Interurban & Rural Bus Transportation industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Long-Distance, Fixed-Route Passenger Transportation By Road

Long-Distance, Fixed-Route Passenger Transportation By Road, Except On An Interurban Service Network

Long-Distance, Fixed-Route Passenger Transportation By Road On An Interurban Network

Long-Distance Passenger Transportation By Road, Except Fixed-Route

Long-Distance Passenger Transportation By Chartered Bus

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Interurban & Rural Bus Transportation company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Interurban & Rural Bus Transportation industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Interurban & Rural Bus Transportation measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 3%

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General and Operations Managers1%
Office and Administrative Support Occupations 21%
Information and Record Clerks 13%
Reservation and Transportation Ticket Agents and Travel Clerks 12%
Reservation and Transportation Ticket Agents and Travel Clerks 12%
Installation, Maintenance, and Repair Occupations 7%
Vehicle and Mobile Equipment Mechanics, Installers, and Repairers 6%
Bus and Truck Mechanics and Diesel Engine Specialists 5%
Bus and Truck Mechanics and Diesel Engine Specialists 5%
Transportation and Material Moving Occupations 63%
Motor Vehicle Operators 57%
Bus Drivers 56%
Bus Drivers, Transit and Intercity 54%
Source: Bureau of Labor Statistics

Interurban & Rural Bus Transportation Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Limoliner trademarks "LIMOLINER" - Bus transport; On-line transportation reservation and travel ticket reservation services; Transportation of passengers and/or goods by bus - 02/09/2018
  • Mcdonald Transit Associates trademarks "DRIVE2ZERO" - Safety awareness services for customers and internal personnel - 12/26/2017
  • Academy Bus trademarks "GOBUS" - Bus chartering; Bus transport; Mass transit services for the general public; Passenger transport; Transport of passengers; Transport of persons; Transport of travellers; Transportation of passengers and passengers' luggage - 03/21/2016

  • Top Innovators

    CompanyInnovation Score
    Academy Bus

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Side streets, rural road conditions led to school closures - Paul Craft, Superintendent of the Delaware City Schools, tweeted that while main streets were in good shape, rural roads and some subdivision streets were still treacherous enough to warrant a closure. Jason Sherman, the transportation director for the ... (01/17/2018)
    • A Look at Innisfil’s Uber Transit Pilot - In May 2017 the Town of Innisfil, located in Simcoe County, north of Toronto, launched a transit ... bus service along it if the ridership warrants. Given the initial success of this model, other municipalities, particularly those with significant rural ... (01/16/2018)
    • Canadian Cities Must Start Using Open-Loop Transit Systems - Whether jammed into a bus or streetcar ... and continued population shift from rural to urban centres. This shift impacts the ability of citizens to move quickly and easily, but an opportunity lies in mass public transit to reduce congestion and get ... (01/16/2018)
    • Small transit agencies struggle under low ridership, rising costs - More than 85 percent of Central Ohio Transit Authority's $151 million budget comes from two Franklin County sales taxes. Rural bus systems often have to scrape for their funding. And some have been forced to cut services or raise fares. The Delaware Area ... (01/13/2018)
    • Getting to the Doctor Without a Car in Rural America - There are no fixed bus lines and virtually no taxi service. “We are about as rural as you can get,” with mountainous terrain and long distances to some services, said Mitch Elliott, transit director for Mountain Empire Older Citizens in Big Stone Gap ... (01/12/2018)
    • Reid wants school bus system - “While we have this vision for the rural transportation system, we didn't just sit back. We have committed over $204 million at the start of this academic year towards this particular rural bus system,” he added. He emphasised that there is a great ... (01/12/2018)
    • 1 dead, 1 critically injured in Olive crash involving UCAT bus - OLIVE, N.Y. >> The driver of a passenger vehicle was killed and a person in the vehicle was critically injured when it collided with Ulster County Area Rural Transit bus Monday afternoon on state Route 28 near Lower Winne Road. State police spokesman ... (01/08/2018)
    • Constant planning keeps bus system rolling - Providing public transportation in a rural setting like the Flathead Valley is a complicated and challenging endeavor that’s a continuous work in progress. To keep the wheels on the bus turning in all the right directions takes planning — lots of planning. (01/07/2018)
    • Bus crash in rural Utah kills 13-year-old, injures 12 others - SALT LAKE CITY (AP) — A Greyhound bus careened from a highway and plunged into a deep wash, killing a 13-year-old girl and injuring 12 other people on New Year’s Eve in rural Utah, state troopers said Monday. Investigators were still trying to ... (01/01/2018)
    • CDOT’s new Outrider bus to provide weekday service between Pueblo, Lamar starting Jan. 2 - with new rural bus lines starting up between Pueblo and Alamosa, Gunnison and Denver, and Durango and Grand Junction. “When we launched Bustang, it introduced a new era in the state’s transportation system. Now with Outrider, it marks another crucial ... (12/27/2017)

    Government Contracts

    In 2016, the federal government spent a total of $1,212,878 on Interurban & Rural Bus Transportation. It has awarded 46 contracts to 13 companies, with an average value of $93,298 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount