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2018 Market Analysis & Industry Outlook: Passenger Car Rental


Overview of the U.S. Passenger Car Rental Industry

This section provides answers to key questions about the industry:
  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Passenger Car Rental: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)


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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis



Market Forecast[PREMIUM]

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Passenger Car Rental industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Rental And Leasing Of Automobiles And Light Trucks

Rental, Except Leasing, Of Automobiles And Light Trucks

Rental And Leasing Of Heavy Trucks, Truck Trailers, And Buses

Rental Of Heavy Trucks, Truck Trailers, And Buses

Automotive Equipment (Without Drivers) Rental And Leasing Related Services

Protection Plan

Reselling Service For Merchandise, Retail

Other Services



U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map of Passenger Car Rental by state

Passenger Car Rental Industry Price Trends

Rise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among Passenger Car Rental companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.

price index trends

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Repairs
Rent paid on business property
Charitable Contributions
Depletion
Domestic production activities deduction
Advertising
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Depreciation
Amortization
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
 
Source: AnythingResearch Analysis of U.S. federal statistics




Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Passenger Car Rental company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Passenger Car Rental industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Passenger Car Rental measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.


Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.


Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.



Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 4%

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Chief Executives0%
General and Operations Managers2%
Sales and Related Occupations 40%
Supervisors of Sales Workers 6%
First-Line Supervisors of Sales Workers 6%
Retail Sales Workers 29%
Counter and Rental Clerks and Parts Salespersons 28%
Counter and Rental Clerks 28%
Office and Administrative Support Occupations 14%
Information and Record Clerks 7%
Installation, Maintenance, and Repair Occupations 13%
Vehicle and Mobile Equipment Mechanics, Installers, and Repairers 10%
Bus and Truck Mechanics and Diesel Engine Specialists 6%
Bus and Truck Mechanics and Diesel Engine Specialists 6%
Transportation and Material Moving Occupations 25%
Motor Vehicle Operators 12%
Material Moving Workers 10%
Laborers and Material Movers, Hand 9%
Cleaners of Vehicles and Equipment 9%
Source: Bureau of Labor Statistics


Passenger Car Rental Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate









Top Innovators

CompanyInnovation Score
Dollar Rent A Car
Elrac

Additional companies, details and innovation scoring in the full report.

Latest Industry News

  • NZ's top selling car of 2017 revealed - "A continued robust tourism sector, which in turn drove healthy sales of rental vehicles, helped to make the month ... Mercedes-Benz was 2017's best selling luxury SUV and passenger car seller with 2540 registrations, followed by Audi (2060) and BMW ... (01/11/2018)
  • Ford Ranger is still NZ's top selling car - "A continued robust tourism sector, which in turn drove healthy sales of rental vehicles, helped to make the month ... Mercedes-Benz was 2017's best selling luxury SUV and passenger car seller with 2540 registrations, followed by Audi (2060) and BMW ... (01/09/2018)
  • Rental car companies boost car sales in record year - SUVs and light commercial vehicles are most popular with New Zealand buyers - 48.8 per cent of all passenger car sales were SUVs last year and just over 57 per cent of December sales. Crawford said rental cars were about 5 per cent of the New Zealand ... (01/08/2018)
  • Car sales: Australia’s love affair with the large and luxurious - Meanwhile, passenger cars slipped 7.5 per cent to 450,012 ... Search real estate for sale or rent anywhere in Australia from licensed estate agents on simply type in any suburb in the search bar below (01/08/2018)
  • Passengers scramble for rental cars as Charleston airport snow storm closure drags into weekend - Not only were passenger planes grounded but also the Air Force's C-17s ... Ben Wagner and his daughter booked a rental car to drive to Charlotte so they could return to Michigan. Canada native Ben Gibbons had missed his Wednesday flight home. (01/05/2018)
  • 2017 car sales beat expectations, but 2018 looks grim - Automakers' challenges in 2018 include dealing with an ongoing shift in consumer preference away from passenger cars to more profitable ... lower-margin fleet sales to government agencies and rental car companies. GM's retail sales were up 1.8 percent. (01/04/2018)
  • Argument preview: For Fourth Amendment purposes, does it matter who is on the car-rental agreement? - When you rent a car, there are often extra charges – as much as $13 per ... the federal government notes that under the Supreme Court’s earlier cases, even a passenger who has permission to be in the car does not have a Fourth Amendment interest ... (01/03/2018)
  • Police chase, catch car thief | Bellevue Police Blotter - a car rental business called police to report one of their vehicles had three bullet holes in the rear passenger side panel. The person renting the vehicle said he was driving around Tacoma when he heard what sounded like gun shots. He later checked the ... (01/03/2018)
  • Guns used to rob two women of cars: Cleveland Heights police blotter - Aggravated robbery, Norfolk Road: At 9:05 p.m. Dec. 22, a woman reported that she walked to her rental car, which was parked ... At 9:15 p.m. Dec. 25, the car, with a damaged front passenger side, was found abandoned on Outhwaite Avenue in Cleveland. (12/29/2017)
  • Chattanooga airport grapples with soaring passenger traffic - As Chattanooga Metropolitan Airport passenger boardings in 2017 near the half-million ... According to InterVista, rental car parking could be moved into the ground floor of a garage. Adding another line to the security checkpoint in the terminal also ... (12/29/2017)


Government Contracts

In 2016, the federal government spent a total of $59,196,395 on Passenger Car Rental. It has awarded 2,395 contracts to 169 companies, with an average value of $350,275 per company.   

Top government vendors:

CompanyFederal ContractsTotal Award Amount



Growth Opportunities / Competitive Threats

Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Passenger Car Rental to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

The following industries are competing channels for sales of similar products/services.

Rental And Leasing Of Passenger Cars
Competing IndustrySales Relative to Passenger Car RentalOpportunity/Threat
Car Rental & Leasing
Passenger Car Leasing Competing industry

Sales from other industries of Rental And Leasing Of Passenger Cars are less than those from Passenger Car Rental. This may mean that other channels are a competitive risk of increasing their Rental And Leasing Of Passenger Cars sales, taking market share from this industry.
Rental And Leasing Of Passenger Cars Product Sales Report



Leasing Of Passenger Cars
Competing IndustrySales Relative to Passenger Car RentalOpportunity/Threat
Car Rental & Leasing
Passenger Car Leasing
Truck, Utility Trailer & RV (Recreational Vehicle) Rental & Leasing Competing industry

Sales from other industries of Leasing Of Passenger Cars are less than those from Passenger Car Rental. This may mean that other channels are a competitive risk of increasing their Leasing Of Passenger Cars sales, taking market share from this industry.
Leasing Of Passenger Cars Product Sales Report



Rental And Leasing Of Trucks, Except Light-Duty, And Trailers
Rental And Leasing Of Trucks, Except Light-Duty, And Trailers Product Sales Report

Rental Of Trucks, Except Light-Duty, And Trailers
Rental Of Trucks, Except Light-Duty, And Trailers Product Sales Report



Segments classified within this market research report

This industry market research report includes companies whose primary business is any of the following:
Hearse rental, Car rental agencies, Limousine rental without driver, Automobile rental, Car rental, Sport utility vehicle rental, Passenger van rental agencies, Passenger car rental, Van (passenger) rental, Luxury automobile rental, Passenger van rental, etc.



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