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2018 Market Analysis & Industry Outlook: Recreational Vehicle Dealers

Overview: the U.S. Recreational Vehicle Dealers Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Recreational Vehicle Dealers: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Recreational Vehicle Dealers industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Recreational Vehicles, Parts & Accessories

New Recreational Vehicles, Parts & Accessories

Used Recreational Vehicles, Parts & Accessories

Cars, Trucks, Motorcycles, & Other Powered Transportation Vehicles

All Nonmerchandise Receipts

Labor Charges For Work Performed By This Establishment

Parts, Paint & Materials Installed In Repair

Value Of Service Contracts

Commissions Rcvd For The Sale Of Credit Life Ins & Arr Of Financing

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Recreational Vehicle Dealers Industry Price Trends

Rise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among Recreational Vehicle Dealers companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.

example price index trendline

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Recreational Vehicle Dealers company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Recreational Vehicle Dealers industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Recreational Vehicle Dealers measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 5%

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Chief Executives0%
General and Operations Managers3%
Sales and Related Occupations 40%
Retail Sales Workers 35%
Counter and Rental Clerks and Parts Salespersons 10%
Parts Salespersons 8%
Retail Salespersons 23%
Retail Salespersons 23%
Office and Administrative Support Occupations 15%
Installation, Maintenance, and Repair Occupations 30%
Vehicle and Mobile Equipment Mechanics, Installers, and Repairers 26%
Small Engine Mechanics 17%
Motorboat Mechanics and Service Technicians 7%
Motorcycle Mechanics 9%
Miscellaneous Vehicle and Mobile Equipment Mechanics, Installers, and Repairers 6%
Recreational Vehicle Service Technicians 6%
Transportation and Material Moving Occupations 7%
Source: Bureau of Labor Statistics

Recreational Vehicle Dealers Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Pace Trailer Sales & Service trademarks "PACE TRANSPORTATION SERVICES" - Structural repair parts for trucks, trailers, and other motor vehicles - 03/02/2018
  • Silver Enterprises trademarks "" - CONSTRUCTION OF MANUFACTURED HOME COMMUNITY - 02/23/2018
  • Colerain Trailer Center trademarks "NORTHSIDE FAMILY RV" - Dealerships in the field of recreational vehicles; online retail store services featuring consumer goods of others; retail store services featuring consumer goods of others - 02/12/2018
  • Natures Second Chance Hauling patents Ramp Deployment System Utilizing A Ratchet Strap Mechanism - 11/12/2015
  • Farber Specialty Vehicles patents Ramp Assembly - 09/18/2014

  • Top Innovators

    CompanyInnovation Score
    Natures Second Chance Hauling
    Farber Specialty Vehicles
    Cruise America
    Rocky Mountain Atv

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Lazydays RV Employees Pause in Tampa with Ally Financial and RVBusiness to Recognize An Award-Winning 2017 Charitable Performance - Decio Humanitarian Award sponsored by Ally Financial Inc. The award, facilitated by RVBusiness magazine as part of the trade journal’s annual RVBusiness Top 50 RV Dealer Awards program, was formally presented in early November at a reception during the ... (01/10/2018)
    • Texas Department of Transportation commissioner billed taxpayers for trips while advocating for auto industry - The same auto dealer-friendly law that bars Tesla from selling directly to consumers had ensnared Buffett’s company in a regulatory quagmire. Because Berkshire Hathaway Automotive’s parent company owns an RV manufacturing company called Forest River in ... (01/10/2018)
    • Cincinnati-based dealership buys Dunlap RV, closing original location - said the business will continue under the new owners as a Jayco Gold Circle of Excellence dealer at all four of the remaining Dunlap RV locations. The original Dunlap location has been closed, however. "Family RV has enjoyed a stellar reputation among ... (01/10/2018)
    • Texas taxpayers were billed for trips transportation commissioner took while advocating for auto dealers - The same auto dealer-friendly law that bars Tesla from selling directly to consumers had ensnared Buffett's company in a regulatory quagmire. Because Berkshire Hathaway Automotive's parent company owns an RV manufacturing company called Forest River in ... (01/10/2018)
    • Heather Chandler Named to RVIA’s “40 Under 40” list for 2017 - Chandler, who has been with RV Trader for over 10 years, first focused on servicing RV Trader's dealer base - gaining a better understanding of their online advertising wants and needs - before moving into her current role in 2016. As the major accounts ... (01/09/2018)
    • Ohio RV Supershow begins Wednesday at IX Center: Schedule, tickets, more (photos) - CLEVELAND, Ohio - RV dealers were putting the finishing touches on their exhibits Monday at the IX Center for the opening of what is billed as the country's largest indoor RV show. The Ohio RV Supershow runs Wednesday through Sunday. More than 600 RVs will ... (01/09/2018)
    • Transportation commissioner billed taxpayers for trips while advocating for auto industry - The same auto dealer-friendly law that bars Tesla from selling directly to consumers had ensnared Buffett’s company in a regulatory quagmire. Because Berkshire Hathaway Automotive’s parent company owns an RV manufacturing company called Forest River in ... (01/09/2018)
    • PE-backed Family RV buys Dunlap RV - The Company enjoys top-tier dealer status with numerous RV manufacturers for its consistently high sales volume and stewardship of their brands, and the Company continues to expand the product lines it carries. Family RV Group has developed a stellar ... (01/08/2018)
    • The 30th Annual Manufacturers' RV Show Returns Jan. 6! - Get a great deal with over a dozen RV dealers competing for your business. The 30th Annual Manufacturers' RV Show will be held indoors at the Alameda County Fairgrounds in Pleasanton, January 6-15, 2018. (01/03/2018)
    • Teeter new owner of Gateway RV on Jan. 1 - ELKO — Jeff and Christy Teeter purchased Gateway RV effective January, becoming the recreational vehicle dealer’s third owners. Jeff Teeter came to the area doing upstate fire and became a manager at Gateway RV. He said he was looking for “something ... (12/30/2017)

    Government Contracts

    In 2016, the federal government spent a total of $2,218,491 on Recreational Vehicle Dealers. It has awarded 128 contracts to 66 companies, with an average value of $33,614 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Growth Opportunities / Competitive Threats

    Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Recreational Vehicle Dealers to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

    The following industries are competing channels for sales of similar products/services.

    RVs, Including Camping & Travel Trailers, Campers, Parts & Accessories
    Competing IndustrySales Relative to Recreational Vehicle DealersOpportunity/Threat
    New Car Dealers Competing industry

    Sales from other industries of RVs, Including Camping & Travel Trailers, Campers, Parts & Accessories are less than those from Recreational Vehicle Dealers. This may mean that other channels are a competitive risk of increasing their RVs, Including Camping & Travel Trailers, Campers, Parts & Accessories sales, taking market share from this industry.
    RVs, Including Camping & Travel Trailers, Campers, Parts & Accessories Product Sales Report

    Sporting Goods
    Competing IndustrySales Relative to Recreational Vehicle DealersOpportunity/Threat
    Sporting Goods Stores
    Motorcycle, Boat & Other Automobile Dealers
    Warehouse Clubs, Supercenters & Big Box Retail
    Discount Department Stores
    Online (Internet) Shopping

    Since sales from Recreational Vehicle Dealers are a small fraction compared to other industries selling Sporting Goods, companies in the Recreational Vehicle Dealers industry have the opportunity to expand their product offering to take share from these adjacent industries.
    Sporting Goods Product Sales Report

    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Used recreational vehicle (RV) dealers, RV dealers, Travel trailer dealers, Recreational vehicle (RV) dealers, Camper dealers, recreational, Motor home dealers, Recreational vehicle (RV) parts and accessories stores, etc.

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