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2025 U.S. Industry Statistics & Market Forecast - Recreational Vehicle Dealers
Market Size & Industry Statistics
The total U.S. industry market size for Recreational Vehicle Dealers:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2020 2021 2022 2023 2024 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| Market Forecast ($ millions) | |||||
| Projected Industry Growth Rate (%) | |||||
Industry Insights
Major trends affect the Recreational Vehicle Dealers industry include:- Increased consumer interest in outdoor activities
- Shift towards luxury and feature-rich RV models
- Growth in e-commerce and digital sales platforms
- Rising fuel prices influencing RV design towards fuel efficiency
- Aging demographic of traditional RV buyers
- Expanding rental market for RVs
- Demand for eco-friendly and electric RVs
- Influence of remote work allowing longer travel periods
- Fluctuating interest rates affecting financing options
- Global supply chain disruptions impacting inventory availability
- Increased regulatory scrutiny on emissions and safety standards
- Growing integration of technology in RV units, such as connectivity and smart systems
- Seasonal fluctuations in buying patterns
- Competition from alternative travel and lodging options like Airbnb
- Impact of weather and natural disasters on travel plans and RV usage
Product & Services Breakdown
Research products and services in the Recreational Vehicle Dealers industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
|---|---|---|---|
Industry Total |
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Recreational Vehicles, Parts & Accessories |
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New Recreational Vehicles, Parts & Accessories |
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Used Recreational Vehicles, Parts & Accessories |
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Cars, Trucks, Motorcycles, & Other Powered Transportation Vehicles |
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All Nonmerchandise Receipts |
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Labor Charges For Work Performed By This Establishment |
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Parts, Paint & Materials Installed In Repair |
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Value Of Service Contracts |
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Commissions Rcvd For The Sale Of Credit Life Ins & Arr Of Financing |
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U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) |
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|---|---|---|
| Total Revenue | Order at top of page |
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| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Recreational Vehicle Dealers company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Recreational Vehicle Dealers industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Recreational Vehicle Dealers measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
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| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
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| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 7% | Order at top of page |
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| Top Executives | 5% | |||
| Chief Executives | 0% | |||
| General and Operations Managers | 5% | |||
| General and Operations Managers | 5% | |||
| Sales and Related Occupations | 33% | |||
| Retail Sales Workers | 28% | |||
| Counter and Rental Clerks and Parts Salespersons | 9% | |||
| Parts Salespersons | 7% | |||
| Retail Salespersons | 18% | |||
| Retail Salespersons | 18% | |||
| Office and Administrative Support Occupations | 15% | |||
| Installation, Maintenance, and Repair Occupations | 30% | |||
| Vehicle and Mobile Equipment Mechanics, Installers, and Repairers | 24% | |||
| Small Engine Mechanics | 14% | |||
| Motorboat Mechanics and Service Technicians | 5% | |||
| Motorcycle Mechanics | 7% | |||
| Miscellaneous Vehicle and Mobile Equipment Mechanics, Installers, and Repairers | 7% | |||
| Recreational Vehicle Service Technicians | 7% | |||
| Transportation and Material Moving Occupations | 9% | |||
| Material Moving Workers | 6% | |||
| Laborers and Material Movers | 6% | |||
Recreational Vehicle Dealers Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Recreational Vehicle Dealers industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Recreational Vehicle Dealers industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Recreational Vehicle Dealers industry. |
Source:
Latest Industry News
- Life on the road: DeMartini RV Sales honored with prestigious national award - DeMartini RV Sales in Grass Valley has been around since the mid 1970s but just recently were awarded with the Mahlon Miller Diamond Service Award status, the highest level accorded (07/09/2025)
- When Is the Best Time to Buy an RV? - But just as there’s a good time to buy a car and a good time to invest in tires, there’s an optimal time to shop for an RV. We tapped two experts—Rachel Heseltine, vice president of consumer growth for RV Trader, (07/09/2025)
- Ladies Buy a Lemon RV for $260K and Dealer's Attorney Tries a Gag Order, Calls It "Peace" - Two women purchase a used RV for over a quarter of a million dollars, and its slideouts don't work; they never deployed properly and can't be used (07/05/2025)
- New RV Financing Plans Make Ownership More Accessible - New RV Financing Plans Make Ownership More Accessible New financing options now available to make RV ownership easier and more affordable for customers looking to hit the road with confidence. Brian Bent BENT'S RV +1 225-267-8719 ... Visit us on social media: Instagram Facebook X (07/04/2025)
- WGO Q2 Deep Dive: Margin Pressures Persist as Guidance Cut Amid Weak RV Demand - RV Manufacturer Winnebago (NYSE:WGO) missed Wall Street’s revenue expectations in Q2 CY2025, with sales falling 1.4% year on year to $775.1 million. On the other hand, the company’s outlook for the full year was close to analysts’ estimates with revenue guided to $2. (06/26/2025)
- Winnebago profits, sales fall amid weaker demand for motorhomes - Winnebago shares fell 9.86% Wednesday as the recreational vehicle maker's quarterly profit and sales declined amid continued weakness in demand due to the economy. (06/25/2025)
- Why RV sales are stuck in the mud - RV sales hit an all-time high in the pandemic as Americans hit the road to escape isolation outdoors. Purchasers pumped the brakes in 2023, and the market has been sputtering ever since, according to Morningstar analyst David Whiston. (06/25/2025)
- Winnebago Cuts Guidance as Soft Demand Hurts RV Retail Sales - Winnebago Industries slashed its outlook for the year as consumer demand appeared to be pressured by economic headwinds and higher consumer borrowing costs that weighed on RV retail sales. (06/25/2025)
- Winnebago Stock Slips as RV Maker Cuts Outlook on Economic Conditions - Winnebago Industries' fiscal third-quarter earnings and revenue declined as weak economic conditions hurt sales. (06/25/2025)
- Things to look for before buying an RV this summer - With summer quickly approaching many are thinking about vacation with the family. For those looking to hit the road, FOX54 checked in with a local RV dealer on recent trends (05/26/2025)
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