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2018 Market Analysis & Industry Outlook: Scenic & Sightseeing Transportation, Land

Overview of the U.S. Scenic & Sightseeing Transportation, Land Industry

This section provides answers to key questions about the industry:
  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Scenic & Sightseeing Transportation, Land: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast[PREMIUM]

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Scenic & Sightseeing Transportation, Land industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Long-Distance Passenger Transportation By Road, Except Fixed-Route

Long-Distance Passenger Transportation By Chartered Bus

Related Services

Other Related Products

Sightseeing Services By Ground Vehicles, Except Rail

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map of Scenic & Sightseeing Transportation, Land by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Scenic & Sightseeing Transportation, Land company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Scenic & Sightseeing Transportation, Land industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Scenic & Sightseeing Transportation, Land measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 4%

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General and Operations Managers2%
Food Preparation and Serving Related Occupations 5%
Personal Care and Service Occupations 21%
Tour and Travel Guides 17%
Tour and Travel Guides 17%
Tour Guides and Escorts 16%
Sales and Related Occupations 8%
Office and Administrative Support Occupations 14%
Information and Record Clerks 6%
Installation, Maintenance, and Repair Occupations 7%
Transportation and Material Moving Occupations 38%
Motor Vehicle Operators 30%
Bus Drivers 24%
Bus Drivers, Transit and Intercity 24%
Source: Bureau of Labor Statistics

Scenic & Sightseeing Transportation, Land Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Top Innovators

CompanyInnovation Score
Pacific & Arctic Railway & Navigation
Kauai Atv

Additional companies, details and innovation scoring in the full report.

Latest Industry News

  • Events celebrate assets of state's newest scenic byway - GOODLAND — Folks in the northwest corner of Kansas will celebrate some of their greatest assets next week with the dedication of the state’s newest scenic ... Land and Sky Expo that will feature information on the sights along the byway, and ... (09/28/2016)
  • Scenic Byway designation nearly in hand for Route 28 in Ulster, Delaware counties - Seven years of effort to secure a federal scenic byway designation for state Route 28 in Ulster and ... Scenic Byway for the beauty will discover the appeal of our small towns, attractions and events and will stay a few days, supporting our local ... (05/11/2015)
  • Chagan Lake scenic spot - The Chagan Lake scenic spot is located in the Northwest of Jilin's Qianguo ... The lake is crisscrossed by both convenient water and land transportation. The scenic area is at the mouth of the Songhua River, A magnificent Tibetan lama temple, "Miaoyin ... (08/07/2014)
  • Five Scenic Byways to Drive this Fall - TWIN FALLS • With 31 scenic ... attractions, the activities, museum attractions” along each byway, McConnell said. The state byways website was created in summer 2007 — through a partnership between the tourism division and Idaho Transportation ... (11/07/2013)
  • Road Trip! Destination: Scenic Maryland - Plenty are on foot or on bicycles as they travel on the scenic Great Allegheny Passage. The option to travel by rail offers a lesson in transportation history ... Equipment can be rented from the resort. Attractions in downtown Cumberland include a new ... (10/19/2013)
  • Scenic Guilin has grand plans for growth - The blueprint calls for Guilin to become a world-class sightseeing ... carbon industries, transportation and logistics systems, environmental protection and social management. They also grant preferential policies to Guilin for land management, taxation ... (03/27/2013)
  • Sitting pretty: 100-mile stretch of Hwy. 60 named a scenic byway - 60 has been named a scenic byway, just the second such designation in the state, officials along the Lower Wisconsin River Road are hoping the designation - combined with the natural beauty, attractions and businesses along and near Hwy. 60 - will draw ... (07/20/2009)
  • Motorists may slow for scenic byway - “This basically would open the door for some federal funds and some land ... Department of Transportation Wednesday afternoon. ALDOT officials explained more about the application process while members of the local group talked about attractions in ... (01/19/2006)
  • Scenic Designation Sought For River Road - EAST HADDAM — Logan Clarke Jr. firmly believes River Road is a scenic jewel in need of safeguarding. Clarke, a 16-year resident, has applied to the state Department of Transportation ... to one of the state's top tourist attractions, the recently ... (06/05/2003)

Government Contracts

In 2016, the federal government spent a total of $335,560 on Scenic & Sightseeing Transportation, Land. It has awarded 38 contracts to 13 companies, with an average value of $25,812 per company.   

Top government vendors:

CompanyFederal ContractsTotal Award Amount

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