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Scenic & Sightseeing Transportation, Water Industry Analysis

Identify industry changes, evaluate the market size, market outlook, trends, key players, and growth opportunities.

Contents Standard Report Premium Report
Industry Overview & Outlook . .
- Market Size
(industry trends)
. .
- Market Forecast   .
- Products/Services Breakdown   .
- Revenue per State . .
$ Financial Metrics . .
$ Salary & Compensation Benchmarks . .
@ Key Companies   .
- Industry News & Innovators   .
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2018 Market Analysis & Industry Outlook: Scenic & Sightseeing Transportation, Water

Overview: the U.S. Scenic & Sightseeing Transportation, Water Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Scenic & Sightseeing Transportation, Water: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Scenic & Sightseeing Transportation, Water industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total


Recreational Services

Sightseeing By Water

Related Services

Meals And Beverages, Prepared And Served Or Dispensed, For Immediate Consumption

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Scenic & Sightseeing Transportation, Water company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Scenic & Sightseeing Transportation, Water industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Scenic & Sightseeing Transportation, Water measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 5%

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General and Operations Managers3%
Food Preparation and Serving Related Occupations 16%
Food and Beverage Serving Workers 11%
Waiters and Waitresses 6%
Waiters and Waitresses 6%
Personal Care and Service Occupations 6%
Sales and Related Occupations 5%
Office and Administrative Support Occupations 10%
Transportation and Material Moving Occupations 50%
Water Transportation Workers 36%
Sailors and Marine Oilers 9%
Sailors and Marine Oilers 9%
Ship and Boat Captains and Operators 26%
Captains, Mates, and Pilots of Water Vessels 17%
Motorboat Operators 8%
Other Transportation Workers 11%
Transportation Attendants, Except Flight Attendants 10%
Transportation Attendants, Except Flight Attendants 10%
Source: Bureau of Labor Statistics

Scenic & Sightseeing Transportation, Water Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Top Innovators

CompanyInnovation Score

Additional companies, details and innovation scoring in the full report.

Latest Industry News

  • 32 Incredible Last-Minute Vacations That Don't Cost A Fortune - and outdoor attractions. Splurge: Grand Harbor Inn Designed to reflect the architecture of a traditional New England cottage, the Grand Harbor Inn sits on the edge of one of Maine’s most scenic harbors. The boutique hotel is an ideal spot for your ... (01/22/2018)
  • Guides & Rentals - Get your adventure on by trying out one of the fastest growing water sports ... some of the breathtaking scenic views of Zion National Park, Snow Canyon State Park, Red Cliffs Desert Reserve, and the many other wonderful attractions that Southern Utah ... (01/22/2018)
  • 5 New Reasons to Visit Bonaire This Year - The biggest transportation ... sightseeing on the island a snap. Those staying on the islands in accommodations with kitchen facilities will find new grocery stores as well as an expanded array of food choices on the shelves of stores across the island ... (01/20/2018)
  • New Year's Resolution: Be Cheap with CheapOair's Picks for Where to Go in 2018 - The mild weather also means that you can enjoy the attractions without the extreme heat ... plenty of outdoor activities in the summer that include scenic hiking, biking, or getting out on the water on a Washington State Ferry Boat. Keep in mind that ... (01/18/2018)
  • Pack Your Sneaks (and Camera): These Are Sydney’s Most Scenic Coastal Runs - Running uphill to the scenic ... bring your own water and some money to buy drinks along the way. Even on mild days, the call of the ocean can be hard to ignore so swimsuits are a good idea, as is lots of sunscreen and a hat. Public transport is easy ... (01/17/2018)
  • Wild & Scenic Film Festival draws filmmakers, world adventurers and environmentalists to Foothills - The full program and schedule are on the Wild & Scenic Film Festival website: The Yuba Bus shuttle will provide free transportation ... conservation, water, energy, wildlife, and ... (01/12/2018)
  • Top 10 attractions in Hebei, China - Located in the southwest of Qinhuangdao City, Beidaihe Scenic Spot is a famous summer resort featuring coastlines, seaside attractions and convenient transportation. The long coastline to its south has soft sand and sea water of moderate salinity ... (07/04/2013)
  • Healthy environment, scenic attractions - Hong Ruochuan / for China Daily Picturesque coastal Xiamen is also called Egret Island because its healthy environment and abundant food attract flocks of the water birds ... It is just one scenic spot among a wealth of tourist attractions on the island ... (01/02/2012)

Government Contracts

In 2016, the federal government spent a total of $477,685 on Scenic & Sightseeing Transportation, Water. It has awarded 27 contracts to 15 companies, with an average value of $31,846 per company.   

Top government vendors:

CompanyFederal ContractsTotal Award Amount

Growth Opportunities / Competitive Threats

Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Scenic & Sightseeing Transportation, Water to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

The following industries are competing channels for sales of similar products/services.

Competing IndustrySales Relative to Scenic & Sightseeing Transportation, WaterOpportunity/Threat
Deep Sea Passenger Transportation
Coastal & Great Lakes Passenger Transportation Competing industry

Sales from other industries of Cruises are less than those from Scenic & Sightseeing Transportation, Water. This may mean that other channels are a competitive risk of increasing their Cruises sales, taking market share from this industry.
Cruises Product Sales Report

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