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2025 U.S. Industry Statistics & Market Forecast - Airbnb & Vacation Rentals
Market Size & Industry Statistics
The total U.S. industry market size for Airbnb & Vacation Rentals:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2020 2021 2022 2023 2024 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| Market Forecast ($ millions) | |||||
| Projected Industry Growth Rate (%) | |||||
Industry Insights
Major trends affect the Airbnb & Vacation Rentals industry include:- Increasing regulation and government restrictions
- Shift towards remote and long-term stays
- Rise of eco-friendly and sustainable properties
- Demand for enhanced cleaning and safety measures
- Technological integration for seamless guest experiences
- Fluctuating travel restrictions impacting guest mobility
- Growth in niche markets like pet-friendly or family-oriented rentals
- Increased competition from hotels adapting to new consumer expectations
- Expansion into experiences and not just accommodations
- Local community impact concerns leading to stricter hosting rules
- Price sensitivity and economic uncertainty influencing booking decisions
- Emphasis on local tourism and staycations due to international travel constraints
- Utilization of AI and machine learning for pricing and management optimization
- Importance of reviews and reputational impact on choice
- Diversification of services to include workspaces and amenities catering to remote workers
Product & Services Breakdown
Research products and services in the Airbnb & Vacation Rentals industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
|---|---|---|---|
Industry Total |
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Room Or Unit Accommodation For Travelers & Others |
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Room Or Unit Accommodation For Travelers, With Maid Service |
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Room Or Unit Accommodation For Travelers, Without Maid Service |
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Shared Room Accommodation For Unrelated Parties |
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Meals, Unpackaged Snacks, Sandwiches, Unpackaged Ice Cream & Yogurt, Bakery Items, Other Food Items & Nonalcoholic Beverages Prepared |
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Other Services |
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U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) |
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|---|---|---|
| Total Revenue | Order at top of page |
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| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Airbnb & Vacation Rentals company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Airbnb & Vacation Rentals industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Airbnb & Vacation Rentals measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
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| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
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| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 6% | Order at top of page |
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| Chief Executives | 0% | |||
| General and Operations Managers | 1% | |||
| Food Preparation and Serving Related Occupations | 22% | |||
| Food and Beverage Serving Workers | 10% | |||
| Waiters and Waitresses | 6% | |||
| Waiters and Waitresses | 6% | |||
| Building and Grounds Cleaning and Maintenance Occupations | 27% | |||
| Building Cleaning and Pest Control Workers | 24% | |||
| Building Cleaning Workers | 24% | |||
| Maids and Housekeeping Cleaners | 22% | |||
| Personal Care and Service Occupations | 7% | |||
| Office and Administrative Support Occupations | 19% | |||
| Information and Record Clerks | 14% | |||
| Hotel, Motel, and Resort Desk Clerks | 13% | |||
| Hotel, Motel, and Resort Desk Clerks | 13% | |||
| Installation, Maintenance, and Repair Occupations | 6% | |||
| Other Installation, Maintenance, and Repair Occupations | 6% | |||
| Maintenance and Repair Workers, General | 5% | |||
| Maintenance and Repair Workers, General | 5% | |||
Airbnb & Vacation Rentals Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Airbnb & Vacation Rentals industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Airbnb & Vacation Rentals industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Airbnb & Vacation Rentals industry. |
Source:
Latest Industry News
- Columbus could add restrictions on short-term rentals, large parties after July 4 mass shooting - Columbus is searching for answers after a mass shooting at an AirBnB party on the city's south side on July 4 left a 17-year-old dead and five people injured. No suspects have been identified or charged. (07/07/2025)
- This Waterfront Airbnb Is the Perfect Home Base for Jockey’s Ridge State Park - Boasting 180-degree views of Kitty Hawk Bay, this waterfront Airbnb in North Carolina is only 20 minutes away from Jockey's Ridge State Park. (07/07/2025)
- Man charged in connection to woman’s murder at Fort Lauderdale Airbnb rental: police - Larry Smith, 19, was detained after a traffic stop, according to police. The Fort Lauderdale police officer who pulled him over noticed Smith had a warrant out for his arrest for the murder of Myrah Zeigler, a 19-year-old from Fort Pierce who was shot to death on May 19 near the 900 block of Southwest 16th Street. (07/07/2025)
- Global Crackdown on Vacation Rentals Sparks Industry Debate - As more and more countries impose new restrictions on Airbnb-type properties, travelers face potential cancellations, rising costs and limited accommodation options. (07/07/2025)
- PAPER TRAILS | Batesville parish with no regular priest turns rectory into rental property - RECTORY TO AIRBNB A new vacation rental property in Batesville has become popular with visitors and is adding to the general fund of St. Paul's Episcopal Church. (07/06/2025)
- Here’s Why Honolulu Doesn’t Enforce Law Against Short-Term Rental Companies - Platforms like Airbnb and Vrbo were supposed to give the city monthly reports on their bookings. Due to a lawsuit filed on behalf of vacation rental owners, that never happened. (07/02/2025)
- Airbnb rolls out anti-party tech ahead of July 4 in Lake Havasu, where vacation rentals have surged - Airbnb has deployed its anti-party technology across Arizona to reduce the risk of disruptive gatherings over the July 4 weekend. (06/30/2025)
- Aggressive instructions, impossible locks: When vacation rentals go wrong - Is your Airbnb too small? Too sandy? We’ve all been there. (06/29/2025)
- Airbnb and Vrbo are going downhill like a hippo on a water slide - I’m writing to you from a home rental in France where we had to rent our sheets and towels. No joke, 15 euros a day. When we leave, we have to bring them back — folded. And then it hit me: Were we given the last renter’s dirty linens? (06/19/2025)
- City Council committee tries to put a lid on new vacation rentals from Airbnb, others - If the full City Council approves, alderpeople could ban new vacation rentals in individual precincts. The onus to gather signatures from 10% of registered voters in that precinct would then be on ... (06/11/2025)
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