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2025 U.S. Industry Statistics & Market Forecast - Breakfast Cereal Manufacturing
Market Size & Industry Statistics
The total U.S. industry market size for Breakfast Cereal Manufacturing:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2020 2021 2022 2023 2024 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| Market Forecast ($ millions) | |||||
| Projected Industry Growth Rate (%) | |||||
Industry Insights
Major trends affect the Breakfast Cereal Manufacturing industry include:- Increased health consciousness
- Plant-based and vegan product options
- Focus on gluten-free and organic ingredients
- Use of natural and clean label ingredients
- Influence of global flavors
- Convenience and on-the-go breakfast formats
- Expansion in snackification of cereals
- Sustainability in packaging
- Rise in demand for high-protein and low-carb options
- Impact of e-commerce and direct-to-consumer sales
- Price sensitivity and competition from private labels
- Innovation in flavor and texture profiles
- Increased competition from alternative breakfast options like bars and smoothies
- Regulatory changes and food safety standards
- Demographic shifts affecting consumer preferences
U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) |
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|---|---|---|
| Total Revenue | Order at top of page |
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| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Breakfast Cereal Manufacturing company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Breakfast Cereal Manufacturing industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
|
| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
|
| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Breakfast Cereal Manufacturing measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
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| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
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| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 7% | Order at top of page |
||
| Chief Executives | 0% | |||
| General and Operations Managers | 3% | |||
| Office and Administrative Support Occupations | 7% | |||
| Installation, Maintenance, and Repair Occupations | 9% | |||
| Other Installation, Maintenance, and Repair Occupations | 8% | |||
| Production Occupations | 46% | |||
| Food Processing Workers | 9% | |||
| Miscellaneous Food Processing Workers | 9% | |||
| Food Batchmakers | 7% | |||
| Other Production Occupations | 30% | |||
| Crushing, Grinding, Polishing, Mixing, and Blending Workers | 7% | |||
| Packaging and Filling Machine Operators and Tenders | 11% | |||
| Packaging and Filling Machine Operators and Tenders | 11% | |||
| Transportation and Material Moving Occupations | 14% | |||
| Material Moving Workers | 13% | |||
| Laborers and Material Movers | 7% | |||
Breakfast Cereal Manufacturing Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Breakfast Cereal Manufacturing industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Breakfast Cereal Manufacturing industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Breakfast Cereal Manufacturing industry. |
Source:
Latest Industry News
- Confluence Sells 184,995 PepsiCo Shares in Portfolio Trim - According to a July 1, 2025 SEC filing, Confluence Investment Management sold 184,995 shares of PepsiCo, a trade valued at $26.08 million. The firm’s post-trade stake stands at 711,253 shares, representing a value of $93.91 million. This adjustment brought PepsiCo’s share of the fund’s 13F assets down from 1.70% to 1.33%. (07/08/2025)
- Philippines Breakfast Cereals Market Forecast 2024–2032 Health-Conscious Consumers and Busy Lifestyles Driving Demand for Convenient Nutrition - The Philippine economy experienced significant growth in 2022, surpassing the government’s target range of 6.5-7.5%. The economy grew by 7.6% in 2022, rebounding from the pandemic-induced recession in 2020. (07/08/2025)
- Nestlé Zimbabwe Scales Up CEREVITA Production to Meet Growing Consumer Demand - Nestlé Zimbabwe has expanded its production capacity for CEREVITA, its iconic breakfast cereal, in response to rising consumer demand. This follows the company (07/07/2025)
- Nestle Zimbabwe ramps up CEREVITA production - Nestle Zimbabwe has ramped up production of its iconic breakfast cereal, CEREVITA, following a US$7 million investment aimed at modernising local manufacturing (07/03/2025)
- Nestlé Zimbabwe Ramps Up CEREVITA Production Following US$7 Million Investment - NESTLÉ Zimbabwe has increased production of its popular breakfast cereal, CEREVITA, following a US$7 million investment into local manufacturing to meet rising demand. The investment, part of the food giant’s long-term strategy to bolster its local operations, (07/02/2025)
- Zimbabwe: Nestlé Zimbabwe Boosts Cerevita Production to Meet Rising Demand - Nestlé Zimbabwe has ramped up local production of its popular flagship breakfast cereal, CEREVITA, in response to a sharp increase in consumer demand across the country. (07/02/2025)
- South Africa Breakfast Cereals Manufacturing Market Report 2025 | Food Inflation Pressures, New Products, Regulation, and Consumption Patterns - The South African breakfast cereal market is evolving amid food inflation, regulation changes, and growing health consciousness. The industry's growth is fueled by demand for healthier, organic, and gluten-free options, (06/26/2025)
- One in five U.S. food and beverage products is made with synthetic dyes - A new study shows that the use of these chemicals in the manufacturing of foods and beverages in the U.S. is more widespread than many might expect. Nearly 1 in 5 food items and beverages sold in the U.S. contain synthetic dyes, and many of them are commonly marketed to children. (06/25/2025)
- Nestlé invests R124 million to boost Southern African cereal production - Nestlé has announced a $7 million (R124 million) investment to expand its cereal manufacturing facility in Harare. This will reinforce Zimbabwe’s role as a strategic hub for breakfast cereal production in the Eastern and Southern Africa Region (ESAR). (06/25/2025)
- Sustainability Snippets: PepsiCo accelerator, upcycled pastries, hybrid protein and more - PepsiCo accelerator, upcycled pastries, hybrid protein and more feature in this edition of Sustainability Snippets (05/27/2025)
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