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2025 U.S. Industry Statistics & Market Forecast - Convention and Visitors Bureaus
Market Size & Industry Statistics
The total U.S. industry market size for Convention and Visitors Bureaus:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2020 2021 2022 2023 2024 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| Market Forecast ($ millions) | |||||
| Projected Industry Growth Rate (%) | |||||
Industry Insights
Major trends affect the Convention and Visitors Bureaus industry include:- Shift towards digital marketing and social media for engagement and outreach
- Increased emphasis on sustainable and eco-friendly tourism practices
- Greater customization and personalization of visitor experiences
- Expansion of experiential and immersive travel opportunities
- Integration of advanced technologies (AR, VR) for interactive visitor experiences
- Importance of safety and security in choosing destinations
- Growth of niche tourism (culinary, wellness, adventure)
- Increased competition from alternative tourism platforms (Airbnb, TripAdvisor)
- Higher demand for local and authentic experiences
- Changes in visa policies and regulations affecting international travel
- Rise of remote work influencing longer stays and workcations
- Dependency on government and public funding with financial constraints
- Impact of global economic uncertainties on travel budgets
- Emphasis on partnerships and collaborations within destinations
- Adaptation to climate change and associated changes in travel patterns
Product & Services Breakdown
Research products and services in the Convention and Visitors Bureaus industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
|---|---|---|---|
Industry Total |
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Convention Planning And Assistance Services |
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Visitor Information And Sightseeing Tour Services |
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Convention Support Services |
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Commissions And Fees For Reservation And Travel Services |
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All Other Receipts |
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All Other Operating Receipts |
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U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) |
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|---|---|---|
| Total Revenue | Order at top of page |
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| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Convention and Visitors Bureaus company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Convention and Visitors Bureaus industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Convention and Visitors Bureaus measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
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| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
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| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 11% | Order at top of page |
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| Top Executives | 5% | |||
| Chief Executives | 0% | |||
| General and Operations Managers | 5% | |||
| General and Operations Managers | 5% | |||
| Business and Financial Operations Occupations | 9% | |||
| Business Operations Specialists | 7% | |||
| Computer and Mathematical Occupations | 5% | |||
| Personal Care and Service Occupations | 6% | |||
| Sales and Related Occupations | 33% | |||
| Sales Representatives, Services | 29% | |||
| Travel Agents | 24% | |||
| Travel Agents | 24% | |||
| Office and Administrative Support Occupations | 29% | |||
| Information and Record Clerks | 19% | |||
| Customer Service Representatives | 8% | |||
| Customer Service Representatives | 8% | |||
| Reservation and Transportation Ticket Agents and Travel Clerks | 10% | |||
| Reservation and Transportation Ticket Agents and Travel Clerks | 10% | |||
Convention and Visitors Bureaus Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Convention and Visitors Bureaus industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Convention and Visitors Bureaus industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Convention and Visitors Bureaus industry. |
Source:
Latest Industry News
- Destination Dayton President and CEO Announces Retirement - Destination Dayton’s longtime president and CEO, Jacquelyn Powell, announced that she would be stepping down after 32 years. Powell will remain in her role through December. (07/09/2025)
- Does Springfield need a convention center? Here's what the newest report says - This is the fourth report by Hunden Partners, a Chicago-based firm, to examine whether a convention center is feasible in. (07/09/2025)
- ‘Boutique Trail’ proposed at Convention & Visitors Bureau committee meeting - You’ve heard of the taco and coffee trails, but what about a boutique trail?The Convention & Visitors Bureau held a committee meeting on Thursday, July 3, to discuss ways to enhance tourism.One of the proposals is to create a boutique trail to highlight women-owned businesses. (07/09/2025)
- Lerner Theatre announces free Kool and the Gang, The Commodores concert - At a press conference Tuesday, The Lerner Theatre, Elkhart Mayor Rod Roberson, and Jon Hunsberger, Executive Director of the Elkhart County Convention and Visitors Bureau, announced the Celebration Under The Stars, (07/09/2025)
- Teens, artists and families: Here’s what’s new at WCMFA this summer - Jeff Bezos is allegedly considering a multi-billion-dollar investment as a gift to his new wife, Lauren Sánchez. Per the Daily Mail, staff at Condé Nast are convinced that Bezos is making moves to buy the media conglomerate for Sánchez, who is a former journalist. The outlet reports that this might explain why Sánchez got a … (07/08/2025)
- Loving Living Local: Quincy Convention & Visitors Bureau - Amazon just threw young adults a money-saving lifeline with the return of Prime for Young Adults — a membership specifically created for the 18-24 crowd. Amazon’s “Outdoor Living” trends storefront has everything you need to upgrade your backyard, from furniture and lighting to projectors and coolers. (07/03/2025)
- Global golf tourism convention spotlights Birmingham, Alabama's charm and hospitality - More than 300 delegates from 33 countries gathered in Birmingham for the 16th annual North America Golf Tourism Convention, held along Alabam (07/03/2025)
- City officials welcome visitors for the World Police and Fire Games - The 2025 World Police and Fire Games began June 27 and continue through July 6. The City of Birmingham allocated $2 million in 2022 to the World Police and Fire Games Federation to assist with organizing the games. The sporting event features first responders competing in 1,600 medal matches in a variety of sports. (07/02/2025)
- Peach Fest 2025 to feature Hill Country delights, wines, and family-friendly fun - The Fredericksburg Convention and Visitor Bureau is teaming up with The Shops at La Cantera to host Peach Fest on Saturday, June 28, 202 (06/28/2025)
- Shell-ebrate summer with sunshine and Sanibel's spectacular seashells - This segment is sponsored by Lee County Visitor and Convention Bureau.We're kicking off summer with sunshine and seashells.Today, we went to Sanibel Island to (05/28/2025)
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