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2025 U.S. Industry Statistics & Market Forecast - Cookie and Cracker Manufacturing
Market Size & Industry Statistics
The total U.S. industry market size for Cookie and Cracker Manufacturing:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

Statistics | 2020 2021 2022 2023 2024 | |
---|---|---|
Market Size (Total Sales/Revenue) |
Order at top of page | |
Total Firms | ||
Total Employees | ||
Average Revenue Per Firm | ||
Average Employees Per Firm | ||
Average Revenue Per Employee |
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.

Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
---|---|---|---|---|---|
Market Forecast ($ millions) | |||||
Projected Industry Growth Rate (%) |
Industry Insights
Major trends affect the Cookie and Cracker Manufacturing industry include:- Health and wellness trends influencing product formulations
- Increased demand for gluten-free and organic products
- Growth in private label brands
- Impact of e-commerce on retail and distribution channels
- Technological advancements in production processes
- Consumer demand for innovative and exotic flavors
- Increased competition from imported products
- Regulatory pressures regarding sugar and trans fats
- Sustainability practices in sourcing and production
- Shift in consumer snacking habits towards healthier options
- Rising costs of raw materials such as flour and sugar
- Impact of COVID-19 on supply chains and consumer behavior
U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.Industry Average | Percent of Sales (Industry Benchmark) |
|
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Total Revenue | Order at top of page |
|
Operating Revenue | ||
Cost of Goods Sold | ||
Gross Profit | ||
Operating Expenses | ||
Pension, profit sharing plans, stock, annuity | ||
Repairs | ||
Rent paid on business property | ||
Charitable Contributions | ||
Depletion | ||
Domestic production activities deduction | ||
Advertising | ||
Compensation of officers | ||
Salaries and wages | ||
Employee benefit programs | ||
Taxes and Licenses | ||
Bad Debts | ||
Depreciation | ||
Amortization | ||
Other Operating Expenses | ||
Total Operating Expenses | ||
Operating Income | ||
Non-Operating Income | ||
EBIT (Earnings Before Interest and Taxes) | ||
Interest Expense | ||
Earnings Before Taxes | ||
Income Tax | ||
Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Cookie and Cracker Manufacturing company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.Profitability & Valuation Ratios | Industry Average |
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Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Cookie and Cracker Manufacturing industry is performing. | |
Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Cookie and Cracker Manufacturing measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
Liquidity Ratios | Industry Average |
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Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
Efficiency Ratios - Key Performance Indicators | Industry Average |
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Measure how quickly products and services sell, and effectively collections policies are implemented. | |
Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
---|---|---|---|---|
Management Occupations | 4% | Order at top of page |
||
Chief Executives | 0% | |||
General and Operations Managers | 2% | |||
Food Preparation and Serving Related Occupations | 9% | |||
Sales and Related Occupations | 12% | |||
Retail Sales Workers | 11% | |||
Cashiers | 6% | |||
Cashiers | 6% | |||
Production Occupations | 49% | |||
Food Processing Workers | 33% | |||
Bakers | 21% | |||
Bakers | 21% | |||
Miscellaneous Food Processing Workers | 12% | |||
Food Batchmakers | 8% | |||
Other Production Occupations | 12% | |||
Packaging and Filling Machine Operators and Tenders | 7% | |||
Packaging and Filling Machine Operators and Tenders | 7% | |||
Transportation and Material Moving Occupations | 13% | |||
Material Moving Workers | 9% | |||
Laborers and Material Movers | 9% |
Cookie and Cracker Manufacturing Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Cookie and Cracker Manufacturing industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Cookie and Cracker Manufacturing industry and adjacent sectors:Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Cookie and Cracker Manufacturing industry. |
Source:
Latest Industry News
- Chef Boyardee’s founder sold the brand for $6 million in 1946—Conagra has just sold it for $600 million to a private equity firm - Chef Boyardee just sold for $600 million—its founder was an Italian immigrant who was living the American Dream at 17 years old. (07/07/2025)
- Going for Gold(fish): Inside The Campbell’s Company’s $160M Cracker Plant Expansion - To enhance distribution in the western U.S. – and set new standards for packaging and capital project execution – The Campbell’s Company has expanded its production facility in Richmond, Utah. (07/02/2025)
- Cookie maker Bake-Line Group shuts down - OAKBROOK TERRACE, Ill. (AP) -- The Bake-Line Group, a 5-year-old cookie and cracker manufacturer, shut down its seven plants Monday and filed for bankruptcy, putting about 1,300 employees out of (07/02/2025)
- North American Morning Briefing: Stock Futures Fall as Political Wrangling Continues - Stock futures fell Tuesday after the S&P 500 posted its largest quarterly percentage gain since the fourth quarter of 2023 and the Nasdaq Composite had its best quarter in five years on Monday. (07/01/2025)
- The Battle to Keep Consumers Means Smaller Packs of Cookies and Chips - PepsiCo, Campbell’s and others are shrinking packages with lower-price options to spur sales. (07/01/2025)
- Shoemaker Clarks is turning 200 - By Nicholas Burton For many, the Clarks brand is a byword for sturdy school shoes and functional footwear for those of more mature years. The manufacturing and retailing company was set up two centuries ago in Somerset, (06/28/2025)
- Cracker blast death: HC hikes aid, asks Tamil Nadu to create rehab protocol - MSN - The judge observed the accident is not an isolated case of mismanagement but is a part of a pattern of regulatory failure. The repeated pattern of accidents — 131 deaths and 146 serious injuries ... (06/20/2025)
- Cracker blast death: HC hikes aid, asks Tamil Nadu to create rehab protocol - The New Indian Express - MADURAI: Observing that repeated accidents in firecracker manufacturing units denote the failure of regulatory bodies in discharging their duties, the Madurai B (06/20/2025)
- The Unusual Reason One Snack Giant Is Taking Legal Action Against This Fan-Favorite Grocery Chain - AOL - The lawsuit filed May 27 claims Aldi’s cookie and cracker packaging is “likely to deceive and confuse” customers, raising broader questions about the boundaries of fair competition in ... (06/12/2025)
- Former Denver fortune cookie factory reopens as art gallery, sculpture garden - Sunrise Food Products Inc. cranked out fortune cookies for Chinese restaurants for more than 60 years. It’s reopening this weekend as a Denver art gallery, sculpture garden and events space. (05/23/2025)


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