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Market Forecast (5-year projection) | ![]() |
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Products/Services Breakdown | ![]() |
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Revenue per State | ![]() |
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Financial Metrics | ![]() |
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Salary & Compensation Statistics | ![]() |
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Key Private Companies | ![]() |
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2023 U.S. Industry Statistics & Market Forecast - Credit Unions
Market Size & Industry Statistics
The total U.S. industry market size for Credit Unions:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

Statistics | 2017 2018 2019 2020 2021 2022 | |
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Market Size (Total Sales/Revenue) |
Order at top of page | |
Total Firms | ||
Total Employees | ||
Average Revenue Per Firm | ||
Average Employees Per Firm | ||
Average Revenue Per Employee |
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year / six-year demand forecast projects both short-term and long-term trends.
Forecast / Industry Outlook | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 |
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Market Forecast ($ millions) | ||||||
Projected Industry Growth Rate (%) |
Industry Insights
The Credit Unions industry has been impacted by several trends in recent years. One significant trend is the increasing competition from fintech startups and digital banks, which are offering innovative services and digital solutions. This trend has led to credit unions investing in technology and digital infrastructure to remain competitive.Another trend affecting credit unions is the rise in regulatory scrutiny and compliance requirements. Credit unions are subject to numerous regulations from federal, state, and local agencies, which require increased compliance efforts and paperwork. This trend has led to credit unions investing in compliance management solutions and software to manage regulatory requirements more efficiently.
Additionally, credit unions are also facing pressure to diversify their services and offerings to cater to changing member needs. Some credit unions are expanding their product lines by introducing new services such as investment options, insurance, and financial planning. This trend has led to credit unions partnering with other financial institutions and technology providers to expand their offerings and improve member engagement.
Finally, credit unions are also responding to the changing demographics and consumer preferences. Many younger consumers prefer digital banking options, and credit unions are investing in mobile banking platforms and online services. Credit unions are also exploring ways to improve member experience and engagement through personalization and data-driven insights.
In summary, credit unions are facing several trends affecting the industry, including increased competition, regulatory scrutiny, diversification of services, and changing consumer preferences. Credit unions must remain agile and adapt to these trends to remain relevant and viable in an increasingly competitive market.
Product & Services Breakdown
Research products and services in the Credit Unions industry generating sales. Note that products are broken into categories with different levels of classification.Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
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Industry Total |
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Loan Services - Income |
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Loans To Financial Businesses |
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Loans To Non-Financial Businesses |
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Residential Mortgage Loans |
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Home Equity Loans |
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Vehicle Loans, Consumer |
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All Other Secured Or Guaranteed Loans To Consumers |
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Unsecured Loans To Consumers |
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Credit Card Services - Income |
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Credit Card Services For Cardholders, Business And Government |
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Credit Card Services For Cardholders, Consumer |
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Credit Card Services For Merchants |
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Credit Card Association Products |
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Factoring Services - Fees |
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Other Credit Financing Services - Income |
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Financing Related To Securities |
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Trading Debt Instruments On Own Account - Net Gains (Losses) |
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Trading Other Securities And Commodity Contracts On Own Account - Net Gains (Losses) |
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Deposit Account Service Packages, Except Business |
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Separately-Priced Deposit Account Services, Except Business |
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Cash Handling And Management Services For Business |
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Document Payment Services |
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Automated Clearinghouse (Ach) Services - Fees |
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Financial Planning And Investment Management Services |
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Other Products Supporting Financial Services - Fees |
U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.Industry Average | Percent of Sales (Industry Benchmark) | |
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Total Revenue | Order at top of page |
|
Operating Revenue | ||
Cost of Goods Sold | ||
Gross Profit | ||
Operating Expenses | ||
Pension, profit sharing plans, stock, annuity | ||
Repairs | ||
Rent paid on business property | ||
Charitable Contributions | ||
Depletion | ||
Domestic production activities deduction | ||
Advertising | ||
Compensation of officers | ||
Salaries and wages | ||
Employee benefit programs | ||
Taxes and Licenses | ||
Bad Debts | ||
Depreciation | ||
Amortization | ||
Other Operating Expenses | ||
Total Operating Expenses | ||
Operating Income | ||
Non-Operating Income | ||
EBIT (Earnings Before Interest and Taxes) | ||
Interest Expense | ||
Earnings Before Taxes | ||
Income Tax | ||
Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Credit Unions company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.Profitability & Valuation Ratios | Industry Average |
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Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Credit Unions industry is performing. | |
Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Credit Unions measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
Liquidity Ratios | Industry Average |
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Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
Efficiency Ratios - Key Performance Indicators | Industry Average |
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Measure how quickly products and services sell, and effectively collections policies are implemented. | |
Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
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Management Occupations | 11% | Order at top of page |
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Chief Executives | 0% | |||
General and Operations Managers | 3% | |||
Operations Specialties Managers | 6% | |||
Business and Financial Operations Occupations | 26% | |||
Business Operations Specialists | 6% | |||
Financial Specialists | 20% | |||
Credit Counselors and Loan Officers | 11% | |||
Loan Officers | 11% | |||
Computer and Mathematical Occupations | 7% | |||
Computer Occupations | 6% | |||
Sales and Related Occupations | 13% | |||
Sales Representatives, Services | 10% | |||
Securities, Commodities, and Financial Services Sales Agents | 10% | |||
Securities, Commodities, and Financial Services Sales Agents | 10% | |||
Office and Administrative Support Occupations | 42% | |||
Financial Clerks | 18% | |||
Tellers | 13% | |||
Tellers | 13% | |||
Information and Record Clerks | 17% | |||
Customer Service Representatives | 7% | |||
Customer Service Representatives | 7% | |||
Loan Interviewers and Clerks | 7% | |||
Loan Interviewers and Clerks | 7% |
Credit Unions Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Credit Unions industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Credit Unions industry and adjacent sectors:Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Credit Unions industry. |
Government Contracts
In 2022, the federal government spent a total of $162,480 on Credit Unions. It has awarded 3 contracts to 3 companies, with an average value of $54,160 per company.Most Recent Contracts | Date | Total Award Amount |
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FREESTAR FINANCIAL CREDIT UNION 37570 S Gratiot Ave Clinton Township, MI | Feb 28, 2023 | $45,872 |

