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2025 U.S. Industry Statistics & Market Forecast - Exam Preparation and Tutoring
Market Size & Industry Statistics
The total U.S. industry market size for Exam Preparation and Tutoring:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2020 2021 2022 2023 2024 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| Market Forecast ($ millions) | |||||
| Projected Industry Growth Rate (%) | |||||
Industry Insights
Major trends affect the Exam Preparation and Tutoring industry include:- Increasing use of technology and online platforms
- Personalization and adaptive learning
- Growth in demand for STEM education
- Expansion of test-optional admissions
- Rise in homeschooling and alternative education paths
- Growing importance of soft skills
- Integration of AI and machine learning
- Expanding market in developing regions
- Increased regulatory scrutiny
- Greater emphasis on results and track records
- Shift towards microlearning and bite-sized content
- Environmental sustainability in business operations
- Collaborations between educational institutions and private tutors
- Focus on mental health and stress management
- Fluctuations in funding and investment in education technology
Product & Services Breakdown
Research products and services in the Exam Preparation and Tutoring industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
|---|---|---|---|
Industry Total |
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Basic Education & Personal Improvement Programs & Courses (Include Tuition For Literacy Programs, Ged, Second Language Programs, |
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Exam Preparation And Tutoring Services |
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Exam Preparation Courses |
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Academic Tutoring And Customized Learning Programs |
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Contributions, Gifts, And Grants - Government |
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Contributions, Gifts, And Grants - Private |
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U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) |
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|---|---|---|
| Total Revenue | Order at top of page |
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| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Exam Preparation and Tutoring company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Exam Preparation and Tutoring industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Exam Preparation and Tutoring measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
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| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
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| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 7% | Order at top of page |
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| Chief Executives | 0% | |||
| General and Operations Managers | 4% | |||
| Educational Instruction and Library Occupations | 53% | |||
| Other Teachers and Instructors | 46% | |||
| Self-Enrichment Teachers | 29% | |||
| Self-Enrichment Teachers | 29% | |||
| Tutors | 14% | |||
| Tutors | 14% | |||
| Arts, Design, Entertainment, Sports, and Media Occupations | 13% | |||
| Entertainers and Performers, Sports and Related Workers | 12% | |||
| Athletes, Coaches, Umpires, and Related Workers | 11% | |||
| Coaches and Scouts | 11% | |||
| Personal Care and Service Occupations | 8% | |||
| Other Personal Care and Service Workers | 7% | |||
| Recreation and Fitness Workers | 6% | |||
| Office and Administrative Support Occupations | 10% | |||
Exam Preparation and Tutoring Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Exam Preparation and Tutoring industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Exam Preparation and Tutoring industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Exam Preparation and Tutoring industry. |
Source:
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- Best GMAT Prep Courses for July 2025 - Investopedia chose Target Test Prep as the best GMAT prep course thanks to its plan variety, comprehensive study materials, and 130-point score improvement guarantee. (06/30/2025)
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- Infinite Test Prep and Course Prep are improving California Students’ Test Scores - Over the past few decades, the synergy of education and technology has become something to behold. The technology sector is continually developing new tools to revolutionize the way students learn. Students at three California schools have been fortunate enough to leverage one of the field’s latest developments, (06/27/2025)
- SUNY Educational Opportunity Program students can get free test prep for GRE, LSAT, other exams - Low-income SUNY students will receive free access to graduate-level and professional licensure test preparation resources for the next three years, SUNY Chancellor John B. King Jr. announced Thursday. (06/26/2025)
- Chicago Home Tutor Launches High School Admissions Test Preparation - Chicago, June 26, 2025 (GLOBE NEWSWIRE) -- Specializing in test prep and academic support, Chicago Home Tutor offers personalized in-home and online tutoring to help Chicago students excel in top ... (06/26/2025)
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