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2025 U.S. Industry Statistics & Market Forecast - Graphic Design Services
Market Size & Industry Statistics
The total U.S. industry market size for Graphic Design Services:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2020 2021 2022 2023 2024 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| Market Forecast ($ millions) | |||||
| Projected Industry Growth Rate (%) | |||||
Industry Insights
Major trends affect the Graphic Design Services industry include:- Rise of digital media and online platforms
- Greater demand for user experience and user interface design
- Integration of augmented reality and virtual reality
- Sustainability and eco-friendly design practices
- Increasing use of artificial intelligence and automation
- Emphasis on personalized and customized design
- Shift towards minimalism and clean aesthetics
- Growing importance of social media branding
- Demand for motion graphics and animation
- Popularity of vintage and retro design elements
- Adoption of 3D design in mainstream graphics
Product & Services Breakdown
Research products and services in the Graphic Design Services industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
|---|---|---|---|
Industry Total |
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Printing Services |
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Graphic Design Services |
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Corporate And Organization Image Design Services |
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Advertising And Promotional Design Creative Services |
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Publication Design Services |
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Commercial Illustration Design Services |
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Website And Internet Presence Design And Development Services |
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All Other Graphic Design Services |
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Other Specialized Design Services |
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All Other Receipts |
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All Other Operating Receipts |
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U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) |
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|---|---|---|
| Total Revenue | Order at top of page |
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| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Graphic Design Services company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Graphic Design Services industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Graphic Design Services measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
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| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
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| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 11% | Order at top of page |
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| Top Executives | 7% | |||
| Chief Executives | % | |||
| General and Operations Managers | 7% | |||
| General and Operations Managers | 7% | |||
| Business and Financial Operations Occupations | 10% | |||
| Business Operations Specialists | 8% | |||
| Architecture and Engineering Occupations | 5% | |||
| Arts, Design, Entertainment, Sports, and Media Occupations | 41% | |||
| Art and Design Workers | 39% | |||
| Designers | 36% | |||
| Graphic Designers | 16% | |||
| Interior Designers | 17% | |||
| Sales and Related Occupations | 6% | |||
| Office and Administrative Support Occupations | 11% | |||
| Production Occupations | 6% | |||
Graphic Design Services Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Graphic Design Services industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Graphic Design Services industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Graphic Design Services industry. |
Source:
Latest Industry News
- These are the 13 projects that caught my eye at D&AD New Blood - J&C Create consists of Falmouth Creative Advertising students Joanna and Chanel. This campaign was a playful campaign for Dunlop's tennis balls centering on a brand USP, that Dunlop's balls smell good. J&C Create took this idea and ran with it and have created a campaign complete with assets for posters, social media and limited edition packaging. (07/07/2025)
- Name Dropping | Santa Cruz County Arts Commission’s 2025 Spotlight Award recipients announced - The County Parks Department recently announced Katie Simpson (mixed media paintings), Priscilla Martinez (mixed-media paintings and digital graphic design) and Kara Saiki (papier-mâché (07/07/2025)
- Onshore Roasters by Cansu Dagbagli Ferreira Wins Silver in A' Graphics Industry Awards - The A' Design Award, a highly respected and well-recognized award in the field of graphic design, has announced Onshore Roasters by Cansu Dagbagli Ferreira as a Silver winner in the Graphics, Illustration and Visual Communication Design category. (07/04/2025)
- Students show off skills at Modern College of Design - With three distinct career paths including Graphic Design, User Experience Design ... Even after graduation, the school provides career services and opportunities for alumni. If students are interested in enrolling, they can fill out an application ... (06/30/2025)
- What You Need to Start a Graphic Design Business - Graphic artists require specific software programs to run a graphic design business. You will need to have a computer with plenty of memory to handle heavy graphics and images. Software such as ... (06/29/2025)
- Contra Publishes the List of the Top Graphic Designers and Graphic Design Jobs Currently Available - Contra, the leading professional network for independent talent, publishes the list of top graphic designers and the list of top freelance graphic design jobs. From companies seeking to hire graphic designers to the talent themselves searching for lucrative opportunities with the number one brands, (06/24/2025)
- After Hours’ new identity is expressive, layered, and always on the move - The duo behind the creative studio talks through its recent refresh, and why they choose to operate fully remote. (06/24/2025)
- Young graphic designer’s passion fuels rapid success - At 19, Logan Warner leveraged his insatiable desire for learning and his artistic creativity into a creative services business that boasts clients across the world. After a foray into clothing design and making music, (06/23/2025)
- Canva Down, the popular graphic design platform confirms malfunctions: what happened - The current situation is monitored in real time by platforms such as Downdetector which collect and display user reports. The peak of problems occurred around 09:00 in the morning Italian time, reporting a sudden blackout in the services offered by Canva. The official note issued by the Canva team, published at 16:50 (Sydney time), explains: (05/26/2025)
- ‘What we found horrified us’: My elderly relative mistook charity envelopes for overdue bills — and gave thousands to other family members - As a millennial, it’s been a long time since I’ve gotten physical mail. I had no idea that my relative would have been receiving solicitations daily from charities.” (05/24/2025)
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