|Standard Report||Premium Report|
|Current State of the Industry|
|Market Size (industry trends)|
|Market Forecast (5-year projection)|
|Revenue per State|
|Salary & Compensation Statistics|
|Public Company Information|
|Key Private Companies|
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2020 U.S. Industry Statistics & Market Research - Marketing Research & Public Opinion Polling
Market Size & Industry Statistics
The total U.S. industry market size for Marketing Research & Public Opinion Polling:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
|Statistics||2014 2015 2016 2017 2018 2019|
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|Average Revenue Per Firm|
|Average Employees Per Firm|
|Average Revenue Per Employee|
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year / six-year demand forecast projects both short-term and long-term trends.
|Forecast / Industry Outlook||2020||2021||2022||2023||2024||2025|
|Market Forecast ($ millions)|
|Projected Industry Growth Rate (%)|
Product & Services BreakdownResearch products and services in the Marketing Research & Public Opinion Polling industry generating sales. Note that products are broken into categories with different levels of classification.
|Product Description||Number of Companies||Sales ($ millions)||Percent of Total Sales|
Marketing Research Services
Marketing Research Services, Conducted By Telephone
Marketing Research Services, Conducted Over The Internet
Marketing Research Services, Conducted By Mail
Marketing Research Services, Conducted Using Focus Groups
Marketing Research Services, Conducted Using Face-To-Face Methods, Excluding Focus Groups
Media Audience Research Services
Other Marketing Research Services
Public Opinion Research/Polling Services
Statistical Sampling And Survey Design Services
All Other Receipts
All Other Operating Receipts
U.S. Geographic Distribution: Revenue Statistics by StateMarket Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.
|Industry Average||Percent of Sales|
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|Cost of Goods Sold|
|Pension, profit sharing plans, stock, annuity|
|Rent paid on business property|
|Domestic production activities deduction|
|Compensation of officers|
|Salaries and wages|
|Employee benefit programs|
|Taxes and Licenses|
|Other Operating Expenses|
|Total Operating Expenses|
|EBIT (Earnings Before Interest and Taxes)|
|Earnings Before Taxes|
Financial Ratio AnalysisFinancial ratio information can be used to benchmark how a Marketing Research & Public Opinion Polling company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.
|Profitability & Valuation Ratios||Industry Average|
|Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Marketing Research & Public Opinion Polling industry is performing.|
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
|Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
|Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Marketing Research & Public Opinion Polling measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.
|Liquidity Ratios||Industry Average|
|Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.|
Measures a firm's ability to pay its debts over the next 12 months.
|Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.
|Efficiency Ratios - Key Performance Indicators||Industry Average|
|Measure how quickly products and services sell, and effectively collections policies are implemented.|
|Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
|Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.
Compensation & Salary Surveys for EmployeesCompensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.
|Title||Percent of Workforce||Bottom Quartile||Average (Median) Salary||Upper Quartile|
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|General and Operations Managers||2%|
|Business and Financial Operations Occupations||8%|
|Business Operations Specialists||6%|
|Arts, Design, Entertainment, Sports, and Media Occupations||8%|
|Healthcare Practitioners and Technical Occupations||23%|
|Health Diagnosing and Treating Practitioners||9%|
|Health Technologists and Technicians||14%|
|Health Practitioner Support Technologists and Technicians||14%|
|Veterinary Technologists and Technicians||14%|
|Healthcare Support Occupations||11%|
|Other Healthcare Support Occupations||11%|
|Miscellaneous Healthcare Support Occupations||11%|
|Veterinary Assistants and Laboratory Animal Caretakers||11%|
|Office and Administrative Support Occupations||26%|
|Information and Record Clerks||15%|
|Receptionists and Information Clerks||8%|
|Receptionists and Information Clerks||8%|
Marketing Research & Public Opinion Polling Competitor Landscape & Key Companies [PREMIUM]The most influential companies in the Marketing Research & Public Opinion Polling industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Marketing Research & Public Opinion Polling industry and adjacent sectors:
Companies with the largest market share, focused in this industry
|Market leaders: |
Largest companies that have diversified operations in this and other industries
Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry.
Innovators and Disruptors in adjacent industries that may also affect the Marketing Research & Public Opinion Polling industry.
Government ContractsIn 2019, the federal government spent a total of $457,351,178 on Marketing Research & Public Opinion Polling. It has awarded 665 contracts to 187 companies, with an average value of $2,445,728 per company.
|Most Recent Contracts||Date||Total Award Amount|
|DISTRICT COMMUNICATIONS GROUP, LLC (THE) |
1391 Pennsylvania Ave Se Apt 469
|Dec 31, 2019||$23,959|
|DUCONGE, ALTON |
2340 Beaumont Ave Apt C3
|Dec 30, 2019||$13,200|
|EGNOR, RICHARD W |
10 Larch Dr
|Dec 30, 2019||$9,800|
|MERCATOR ADVISORY GROUP, INC. |
8 Clock Tower Pl Ste 420
|Dec 30, 2019||$454,792|
|APTIVE RESOURCES LLC |
916 Prince St #2
|Dec 27, 2019||$217,244|
|GFK CUSTOM RESEARCH, LLC |
200 Liberty St Fl 4
New York, NY
|Dec 26, 2019||$41,475|