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2024 U.S. Industry Statistics & Market Forecast - Marketing Research and Public Opinion Polling
Market Size & Industry Statistics
The total U.S. industry market size for Marketing Research and Public Opinion Polling:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2019 2020 2021 2022 2023 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2024 | 2025 | 2026 | 2027 | 2028 |
|---|---|---|---|---|---|
| Market Forecast ($ millions) | |||||
| Projected Industry Growth Rate (%) | |||||
Industry Insights
Major trends affect the Marketing Research and Public Opinion Polling industry include:- Increased use of artificial intelligence and machine learning
- Growing importance of social media analytics
- Rise in mobile and online survey methods
- Growing concerns about data privacy and security
- Demand for real-time data and analytics
- Shift towards customer experience measurement
- Increasing use of big data and predictive analytics
- Heightened focus on multicultural and demographic targeting
- Expansion of DIY survey platforms for cost reduction
- Ethical considerations and integrity in data collection
- Integration of qualitative data with quantitative insights
- Adoption of virtual reality and immersive technologies for research
Product & Services Breakdown
Research products and services in the Marketing Research and Public Opinion Polling industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
|---|---|---|---|
Industry Total |
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Marketing Research Services |
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Marketing Research Services, Conducted By Telephone |
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Marketing Research Services, Conducted Over The Internet |
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Marketing Research Services, Conducted By Mail |
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Marketing Research Services, Conducted Using Focus Groups |
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Marketing Research Services, Conducted Using Face-To-Face Methods, Excluding Focus Groups |
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Media Audience Research Services |
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Other Marketing Research Services |
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Public Opinion Research/Polling Services |
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Statistical Sampling And Survey Design Services |
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All Other Receipts |
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All Other Operating Receipts |
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U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) |
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|---|---|---|
| Total Revenue | Order at top of page |
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| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Marketing Research and Public Opinion Polling company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Marketing Research and Public Opinion Polling industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Marketing Research and Public Opinion Polling measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
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| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
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| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 7% | Order at top of page |
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| Chief Executives | 0% | |||
| General and Operations Managers | 4% | |||
| Business and Financial Operations Occupations | 9% | |||
| Business Operations Specialists | 7% | |||
| Arts, Design, Entertainment, Sports, and Media Occupations | 7% | |||
| Healthcare Practitioners and Technical Occupations | 23% | |||
| Healthcare Diagnosing or Treating Practitioners | 9% | |||
| Veterinarians | 9% | |||
| Veterinarians | 9% | |||
| Health Technologists and Technicians | 14% | |||
| Health Practitioner Support Technologists and Technicians | 13% | |||
| Veterinary Technologists and Technicians | 13% | |||
| Healthcare Support Occupations | 12% | |||
| Other Healthcare Support Occupations | 12% | |||
| Miscellaneous Healthcare Support Occupations | 12% | |||
| Veterinary Assistants and Laboratory Animal Caretakers | 12% | |||
| Office and Administrative Support Occupations | 21% | |||
| Information and Record Clerks | 12% | |||
| Receptionists and Information Clerks | 7% | |||
| Receptionists and Information Clerks | 7% | |||
Marketing Research and Public Opinion Polling Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Marketing Research and Public Opinion Polling industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Marketing Research and Public Opinion Polling industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Marketing Research and Public Opinion Polling industry. |
Source:
Innovation News
- May 31, 2024: Mobiquity Technologies raises $1 million in funding.
- Apr 18, 2024: Ispottv patents System And Method For Continuous Play Quantification
- Feb 15, 2024: Bmsi patents Packaging Laminate
- Feb 15, 2024: Bmsi patents Packaging Laminate
- Jan 26, 2024: Red Carrot trademarks "RED CARROT" - Business management; marketing services; business consultancy services; strategic business planning, consultancy and analysis services; advisory services relating to business planning; brand positioning services; brand strategy services
- Jan 26, 2024: Red Carrot trademarks "RED CARROT" - Business management; marketing services; business consultancy services; strategic business planning, consultancy and analysis services; advisory services relating to business planning; brand positioning services; brand strategy services
- Jan 26, 2024: Choose Life Marketing trademarks "" - Arranging and conducting of workshops in the field of digital marketing; Media production services
- Jan 22, 2024: Ispottv raises $3 million in funding.
- Dec 27, 2023: Snappy Kraken raises $4 million in funding.
Recent Federal Contracts for Marketing Research and Public Opinion Polling
- Apr 02, 2024: DATA RECOGNITION CORPORATION (Maple Grove, MN) awarded $323,606
- Apr 02, 2024: DISTRICT COMMUNICATIONS GROUP, LLC (THE) (Washington, DC) awarded $14,399,757
- Apr 01, 2024: FORS MARSH GROUP LLC (Arlington, VA) awarded $379,992
- Mar 30, 2024: CAPITAL ECONOMICS (N.A.) LIMITED (London, ) awarded $31,165
- Mar 29, 2024: PORTER NOVELLI PUBLIC SERVICES INC. (Washington, DC) awarded $1,403,776
- Mar 28, 2024: BLN LLC (Tysons, VA) awarded $180,000
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