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2025 U.S. Industry Statistics & Market Forecast - Museums
Market Size & Industry Statistics
The total U.S. industry market size for Museums:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2020 2021 2022 2023 2024 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| Market Forecast ($ millions) | |||||
| Projected Industry Growth Rate (%) | |||||
Industry Insights
Major trends affect the Museums industry include:- Virtual and augmented reality integration
- Shift towards digital exhibitions and online collections
- Increased focus on diversity and inclusivity in exhibitions
- Growing emphasis on sustainability in operations
- Community engagement and local partnership initiatives
- Dependency on government funding and private donations
- Rise of experiential and interactive exhibits
- Challenges in attracting younger audiences
- Impact of global tourism fluctuations
- Adaptation to post-pandemic health and safety standards
Product & Services Breakdown
Research products and services in the Museums industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
|---|---|---|---|
Industry Total |
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Admissions To Cultural Institutions |
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Admissions To - Museums |
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Traveling Exhibits |
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Guided Tours And Educative Services |
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School Visits, Children's Parties, And Similar Children's Programs |
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Membership Services |
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Meals And Beverages, Prepared And Served Or Dispensed, For Immediate Consumption |
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Rental Of Non-Residential Space In Buildings Or Other Facilities |
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Other Rental Of Non-Residential Space In Buildings Or Other Facilities |
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Resale Of Merchandise |
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All Other Receipts |
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All Other Operating Receipts |
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Contributions, Gifts, And Grants - Government |
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Contributions, Gifts, And Grants - Private |
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Investment Income, Including Interest And Dividends |
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Gains (Losses) From Assets Sold (Report Losses By Including A Dash Prior To The Dollar Amount.) |
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All Other Revenue |
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U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) |
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|---|---|---|
| Total Revenue | Order at top of page |
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| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Museums company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Museums industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Museums measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
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| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
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| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 11% | Order at top of page |
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| Chief Executives | 0% | |||
| General and Operations Managers | 5% | |||
| Business and Financial Operations Occupations | 9% | |||
| Business Operations Specialists | 7% | |||
| Educational Instruction and Library Occupations | 14% | |||
| Librarians, Curators, and Archivists | 9% | |||
| Archivists, Curators, and Museum Technicians | 9% | |||
| Building and Grounds Cleaning and Maintenance Occupations | 5% | |||
| Personal Care and Service Occupations | 19% | |||
| Tour and Travel Guides | 8% | |||
| Tour and Travel Guides | 8% | |||
| Sales and Related Occupations | 8% | |||
| Retail Sales Workers | 6% | |||
| Office and Administrative Support Occupations | 13% | |||
| Information and Record Clerks | 5% | |||
Museums Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Museums industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Museums industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Museums industry. |
Source:
Latest Industry News
- 5 American Museums Where The Architecture Rivals The Art - We can't blame you. Many museums across America are more than just buildings; they're masterpieces. Museums are where art and architecture intersect. After all, designing a museum is about more than building four walls and a room. This is because the ... (07/09/2025)
- All About Alabama: Best museums to visit - In this week’s edition of “All About Alabama,” we are exploring the best museums to visit across central Alabama. Have any museums you love? Send them to us here. Barber Motorsports Museum Home to the world’s largest motorcycle collection right here in the Birmingham area is Barber Motorsports Museum where over 1, (07/08/2025)
- Inspiring art galleries, museums and cool creative studios to visit around the world - From Oslo’s Munch Museum to little-visited Colombo treasures, be sure to add these fascinating spaces to your itinerary (07/08/2025)
- Our Favorite House Museums, From Kyoto to Queens - Many visitors to Louis Armstrong’s Queens, New York City, home consider the kitchen to be a highlight. With its turquoise cabinets and futuristic built-ins, it is a striking example of 1960s design. See the full story on Dwell.com: Our Favorite House Museums, From Kyoto to Queens Related stories: (07/08/2025)
- These museums are teaching us about how our cities work - Next City reports on the New York Hall of Science's exhibit, CityWorks, which educates residents on urban infrastructure and its challenges. (07/08/2025)
- I Can't Wait To Reloot African Artifacts From Western Museums - GameSpot: While the Afrofuturism setting has a decent foothold in pop culture, a futuristic Africa doesn't. Where does the team start from when crafting this world and these characters, and how do you avoid just using Afrofuturism themes and tropes? (07/07/2025)
- Minerals? Magic? 7 museums around Michigan worth checking out - On Michigan Technological University’s campus in Houghton is the A. E. Seaman Mineral Museum, which has earned the designation as the state’s official mineral museum. The Seaman museum houses more than 40,000 samples of rocks and minerals native to the Great Lakes region. (07/07/2025)
- Aging military relics resurface as donations to museums like Patriots Point - A collection of items from World War II sailor Charles Bonness was headed to the dump. After being saved, they are now part of Patriots Point's online exhibit. (07/04/2025)
- Why are major museums pushing climate change instead of celebrating the spirit of America? - Major museums face scrutiny as the Smithsonian undergoes review to eliminate political bias. But climate change messaging and ideological content remain. (07/03/2025)
- A Photo Gone Wrong in the Uffizi Fuels Selfie Worries in Europe’s Museums - The damage to a centuries-old painting in the Italian museum was just one of many tourist incidents raising ire on the continent. (06/26/2025)
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