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2025 U.S. Industry Statistics & Market Forecast - Scenic and Sightseeing Land Transportation
Market Size & Industry Statistics
The total U.S. industry market size for Scenic and Sightseeing Land Transportation:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

Statistics | 2020 2021 2022 2023 2024 | |
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Market Size (Total Sales/Revenue) |
Order at top of page | |
Total Firms | ||
Total Employees | ||
Average Revenue Per Firm | ||
Average Employees Per Firm | ||
Average Revenue Per Employee |
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.

Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
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Market Forecast ($ millions) | |||||
Projected Industry Growth Rate (%) |
Industry Insights
Major trends affect the Scenic and Sightseeing Land Transportation industry include:- Increased interest in eco-tourism
- Rise in domestic travel due to global travel restrictions
- Growing demand for personalized and private tours
- Adoption of mobile ticketing and GPS technology
- Expansion of experiential travel offerings
- Impact of climate change on natural tourist destinations
- Integration of virtual reality experiences
- Enhanced focus on safety protocols due to health concerns
- Implementation of sustainable practices to minimize ecological footprints
- Surge in outdoor activities and nature-based tourism
Product & Services Breakdown
Research products and services in the Scenic and Sightseeing Land Transportation industry generating sales. Note that products are broken into categories with different levels of classification.Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
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Industry Total |
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Long-Distance Passenger Transportation By Road, Except Fixed-Route |
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Long-Distance Passenger Transportation By Chartered Bus |
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Related Services |
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Other Related Products |
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Sightseeing Services By Ground Vehicles, Except Rail |
U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.Industry Average | Percent of Sales (Industry Benchmark) |
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Total Revenue | Order at top of page |
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Operating Revenue | ||
Cost of Goods Sold | ||
Gross Profit | ||
Operating Expenses | ||
Pension, profit sharing plans, stock, annuity | ||
Repairs | ||
Rent paid on business property | ||
Charitable Contributions | ||
Depletion | ||
Domestic production activities deduction | ||
Advertising | ||
Compensation of officers | ||
Salaries and wages | ||
Employee benefit programs | ||
Taxes and Licenses | ||
Bad Debts | ||
Depreciation | ||
Amortization | ||
Other Operating Expenses | ||
Total Operating Expenses | ||
Operating Income | ||
Non-Operating Income | ||
EBIT (Earnings Before Interest and Taxes) | ||
Interest Expense | ||
Earnings Before Taxes | ||
Income Tax | ||
Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Scenic and Sightseeing Land Transportation company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.Profitability & Valuation Ratios | Industry Average |
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Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Scenic and Sightseeing Land Transportation industry is performing. | |
Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Scenic and Sightseeing Land Transportation measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
Liquidity Ratios | Industry Average |
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Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
Efficiency Ratios - Key Performance Indicators | Industry Average |
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Measure how quickly products and services sell, and effectively collections policies are implemented. | |
Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
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Management Occupations | 7% | Order at top of page |
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Top Executives | 5% | |||
General and Operations Managers | 5% | |||
General and Operations Managers | 5% | |||
Personal Care and Service Occupations | 25% | |||
Tour and Travel Guides | 22% | |||
Tour and Travel Guides | 22% | |||
Sales and Related Occupations | 5% | |||
Office and Administrative Support Occupations | 13% | |||
Information and Record Clerks | 6% | |||
Installation, Maintenance, and Repair Occupations | 8% | |||
Transportation and Material Moving Occupations | 33% | |||
Motor Vehicle Operators | 24% | |||
Passenger Vehicle Drivers | 22% | |||
Bus Drivers, Transit and Intercity | 20% |
Scenic and Sightseeing Land Transportation Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Scenic and Sightseeing Land Transportation industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Scenic and Sightseeing Land Transportation industry and adjacent sectors:Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Scenic and Sightseeing Land Transportation industry. |
Latest Industry News
- Sightseeing plane makes emergency landing on Massachusetts beach - W hat was supposed to be a scenic plane ride over Martha's Vineyard in Massachusetts turned into a terrifying experience for a Long Island woman and her young cousin after their small aircraft was forced to make an emergency landing on Chappaquiddick Beach. (07/07/2025)
- Hard-fought battles keep Buffalo National River and adjoining national wilderness areas pristine for outdoor enthusiasts - This article on the wilderness areas along the Buffalo National River is the eighth in a series commemorating the 40th anniversary of the signing of federal legislation to create nine new federal wilderness areas in Arkansas. (07/06/2025)
- Arkansas Wilderness Areas: Hard-fought battles keep Buffalo National River and adjoining national wilderness areas pristine for outdoor enthusiasts - This article on the wilderness areas along the Buffalo National River is the eighth in a series commemorating the 40th anniversary of the signing of federal legislation to create nine new federal wilderness areas in Arkansas. (07/06/2025)
- Exploring Khor Najd and Musandam: Oman’s rising coastal treasure - Luxurious resorts, traditional dhow cruises, and eco-friendly tours are now common sights in Musandam, all aimed at attracting International visitors looking for an authentic Arabian coastal experience without the crowds often seen in more developed parts of the Gulf. (07/04/2025)
- This Scenic 64-Mile Drive Might Be The Most Underrated Experience In Ohio - Ohio’s back roads hide secrets that even lifelong residents haven’t discovered, and tucked away in the heart of Mohican Country lies the Wally Road Scenic Byway—a 64-mile stretch of pure, unadulterated American beauty that somehow remains one of the state’s best-kept treasures. (07/03/2025)
- Cool off and slow down at these 14 family resorts with the best lazy rivers - A two-story waterslide, multiple pools, and FlowRider wave simulation machine add to the fun, and other resort amenities include a full-service spa, 27-hole golf course, walking and biking trails, and evening s’mores by a campfire. Recently renovated guest rooms and five new luxury villas blend Texas charm with modern updates. (07/01/2025)
- Pathways to Sustainability in Rural Communities: Case Study of Active Transportation and Eco-Tourism at Pinawa, Manitoba, Canada () - Shariat Zadeh, P. J. and Thompson, S. (2025) Pathways to Sustainability in Rural Communities: Case Study of Active Transportation and Eco-Tourism at Pinawa, Manitoba, Canada. Journal of Geoscience and Environment Protection, 13, 241-263. doi: 10.4236/gep.2025.136017 . (06/26/2025)
- Train to Kashmir: With hope and trepidation - Even as the Valley welcomes the first railway connecting the region to the rest of the country, concerns remain (06/14/2025)
- RDA strategic plan would focus on land bank and scenic byway status for ... - A land development subsidiary and designating part of U.S. 12 as a scenic byway are in the strategic plan being considered by the Regional Development Authority. (06/12/2025)
- Outdoor Recreation Deserves a Place in Government. Here’s Why. - How the Outdoor Recreation Industry Can Save the World,” Luis Benitez explains how government support can help outdoor recreation thrive (05/29/2025)

