Better Data, Better Decisions
Market Size Matters: you can't plan a strategy, start a business, or make an investment without understanding key facts about the Advertising Agencies industry. Find the information you need to help make the right decisions.
The Report on Advertising Agencies contains key information used by Marketing Departments in many of the Fortune 1,000 companies and beyond. The report helps identify industry changes, trends, key players, and growth opportunities.
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| Market Forecast (5-year projection) | |
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| Products/Services Breakdown | |
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| Financial Metrics | |
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| Public Company News | |
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2012 Market Research Report on Advertising Agencies
Current Research on the Advertising Agencies Industry
This section provides answers to the fundamental and commonly-asked questions about the industry:- What is the total market size ($ millions)?
- Has the market grown or declined?
- What is the market growth rate?
- Are long term forecasts positive or negative?
- What is the industry size and average company size?
- How many companies are in the industry?
Market Size Statistics - Advertising Agencies
The total U.S. market size for the Advertising Agencies industry includes statistics on all companies, both public and private. In addition to total revenue, the table contains details on employees, companies, and average firm size. Use this market information to research and analyze growth rates and the Advertising Agencies industry outlook based on quantitative research and hard data.
| Statistics | 2006 2007 2008 2009 2010 2011 | |
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| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
Market Forecast - Advertising Agencies[PREMIUM]
Market forecasts show the long term outlook & trends for Advertising Agencies. The following five-year forecast utilizes advanced econometric techniques that take into account both short-term and long-term growth trends.
| Forecast | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 |
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| Market Forecast ($ millions) | |
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Product & Services Breakdown
Research products and services in the Advertising Agencies industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
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Industry Total |
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Advertising Agency Services |
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Advertising Creative Services, Including Graphic Design Services |
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Sales Promotion Services |
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Direct Marketing Services |
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Public Relations Services |
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Full Public Relations Services |
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Media Planning And/Or Buying Services |
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Media Representation Services |
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Sales Agent Services For Advertising Space In Print Media |
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Sales Agent Services For Advertising Time On Television |
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Direct Mail Advertising Services |
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Full Direct Mail Services |
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Print Services For Direct Mail Advertising Materials |
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Other Services Related To Advertising |
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Marketing Research Services |
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All Other Operating Receipts |
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Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how competition is distributed throughout the country. Information by market can identify areas with higher and lower market share than average.
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Income Statement (Average Financial Metrics) - Advertising Agencies
Financial metrics provide a snapshot view of an "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales | |
|---|---|---|
| Total Revenue | Order at top of page |
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| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit | ||
Financial Ratio Analysis - Advertising Agencies
Financial ratios can be used to compare how a company in the Advertising Agencies industry is performing relative to its peers. Financial ratio statistics are calculated from the industry-average for income statements and balance sheets.| Liquidity Ratios - Advertising Agencies | Industry Average |
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| Liquidity Ratios measure how liquid a business is. Bankers and suppliers may use these to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
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| Efficiency Ratios - Advertising Agencies | Industry Average |
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| Efficiency Ratios measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low compared to the industry average, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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| Average Collection Period Based on the Receivables Turnover Ratio, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover Ratio |
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| Inventory Turnover Ratio A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Ratio Generally, a higher ratio is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees Working in Advertising Agencies
Compensation statistics provides an accurate assessment of Advertising Agencies jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
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| Management Occupations | 11% |
INCLUDED Order at top of page |
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| Chief Executives | 0% | |||
| General and Operations Managers | 3% | |||
| Business and Financial Operations Occupations | 8% | |||
| Arts, Design, Entertainment, Sports, and Media Occupations | 22% | |||
| Graphic Designers | 5% | |||
| Public Relations Specialists | 8% | |||
| Sales and Related Occupations | 25% | |||
| Advertising Sales Agents | 13% | |||
| Office and Administrative Support Occupations | 23% | |||
Companies in Advertising Agencies and Adjacent Industries[PREMIUM]
Top Advertising Agencies companies with the largest estimated market share. Information includes corporate earnings and public company ticker symbols where available.| Company | Address | Revenue Estimate |
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Public Advertising Agencies Company News
Web scan for recent news about public companies. Advertising Agencies market research on key company news, and Advertising Agencies statistics. The market size analysis identifies the overall sales data within the industry. Statistics break down facts about companies within the market.
Segments classified within this market research report
This market research report includes companies whose primary business is any of the following:Advertising agency consulting services, Advertising agencies, etc.
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