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Media Representatives Industry Analysis

Identify industry changes, evaluate the market size, market outlook, trends, key players, and growth opportunities.

Contents Standard Report Premium Report
Industry Overview & Outlook . .
- Market Size
(industry trends)
. .
- Market Forecast   .
- Products/Services Breakdown   .
- Revenue per State . .
$ Financial Metrics . .
$ Salary & Compensation Benchmarks . .
@ Key Companies   .
- Industry News & Innovators   .
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2018 Market Analysis & Industry Outlook: Media Representatives

Overview: the U.S. Media Representatives Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Media Representatives: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Media Representatives industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Media Representation Services

Sales Agent Services For Advertising Space In Print Media

Sales Agent Services For Advertising Time On Television

Sales Agent Services For Advertising Time On Radio

Sales Agent Services For Advertising Time On The Internet

Other Services Related To Advertising

All Other Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Media Representatives company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Media Representatives industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Media Representatives measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 11%

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Chief Executives0%
General and Operations Managers4%
Advertising, Marketing, Promotions, Public Relations, and Sales Managers 5%
Business and Financial Operations Occupations 10%
Business Operations Specialists 8%
Arts, Design, Entertainment, Sports, and Media Occupations 23%
Art and Design Workers 11%
Designers 7%
Media and Communication Workers 10%
Public Relations Specialists 8%
Public Relations Specialists 8%
Sales and Related Occupations 25%
Sales Representatives, Services 16%
Advertising Sales Agents 13%
Advertising Sales Agents 13%
Other Sales and Related Workers 7%
Demonstrators and Product Promoters 6%
Office and Administrative Support Occupations 20%
Other Office and Administrative Support Workers 7%
Source: Bureau of Labor Statistics

Media Representatives Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Pentavision trademarks "GLOBAL SPECIALTY LENS SYMPOSIUM" - Arranging and conducting educational conferences; Educational services - 09/20/2016

  • Top Innovators

    CompanyInnovation Score

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • OSCE media freedom representative Désir condemns jailing of investigative journalist Afghan Mukhtarli in Azerbaijan - YEREVAN, JANUARY 13, ARMENPRESS. OSCE Representative on Freedom of the Media Harlem Désir today condemned the sentencing of journalist Afghan Mukhtarli to six years in prison by the Balakan District Court in Azerbaijan, OSCE reported. “The sentence ... (01/13/2018)
    • Head of State presents awards to representatives of culture, art and media - Famous people should create fashion for a healthy lifestyle and deep knowledge, generate a sense of pride for the people and the country. Such an opinion was expressed by Head of State Alexander Lukashenko at a meeting with representatives of the leading ... (01/12/2018)
    • Los Angeles Kings Send Three Representatives for NHL All-Star Game - There are no egregious snubs from the Kings. The requirement of every team needing at least one representative makes the selection process more nuanced than simply picking players with the best stats. Relatively speaking it seems like most who deserved to ... (01/11/2018)
    • Turner chooses Mediamark as its media sales representative for TV channels in SA - Mediamark recently announced its new partnership with Turner in South Africa. This partnership will offer Mediamark clients access to advertising solutions on the iconic, high-quality channels: TCM – Powered by Movies, Cartoon Network and Boomerang. (01/10/2018)
    • Turner selects Mediamark as media sales representative - Turner has selected Mediamark as media sales representative for its key TV channels in South Africa. The partnership will allow Mediamark clients access to advertising solutions on TV channels TCM - Powered by Movies, Cartoon Network and Boomerang. (01/09/2018)
    • Longtime Northern Indiana State Representative To Retire - A longtime Republican leader in the Indiana House of Representatives is retiring. Rep. Bill Friend of Macy says he will finish out his term, but won’t run again in 2018. Friend serves as speaker pro tempore and wields the gavel on the House floor when ... (01/05/2018)
    • Polls show Americans distrust the media. But talk to them, and it’s a very different story. - and there’s “my media” (fairly good). That’s also the way many feel about Congress generally, compared with their local representative. “Most Americans like their own media pretty well,” said Rosenstiel. When asked about whether they trust ... (12/28/2017)
    • Elan Media exclusive media representative for Mall of Qatar - Elan Media has announced it has entered into a multi-year strategic partnership that makes it the exclusive media representative for the Mall of Qatar. Under the new partnership agreement, Elan Media will “manage and drive the full range of Mall of Qatar ... (09/05/2016)
    • The Scandal Of Toothless Social Media Representatives Ends… Now - Last weekend, our own Erick Schonfeld wrote an impressive in-flight diatribe against American Airlines; specifically their ineffectual social media representatives whom he described as little more than “a toothless marketing arm” for the company. (05/01/2011)

    Government Contracts

    In 2016, the federal government spent a total of $5,878,956 on Media Representatives. It has awarded 334 contracts to 42 companies, with an average value of $139,975 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Television advertising representatives (i.e., independent of media owners), Radio advertising representatives (i.e., Publishers' advertising representatives (i.e., Newspaper advertising representatives (i.e., Media representatives (i.e., Magazine advertising representatives (i.e., Media advertising representatives (i.e., Advertising media representatives (i.e., etc.

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