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Flower, Nursery Stock & Florists' Supplies Merchant Wholesalers Industry Analysis

Identify industry changes, evaluate the market size, market outlook, trends, key players, and growth opportunities.

Contents Standard Report Premium Report
Industry Overview & Outlook . .
Market Size (industry trends) . .
Market Forecast (5-year projection)   .
Products/Services Breakdown   .
Revenue per State . .
Financial Metrics . .
Salary & Compensation Benchmarks . .
Key Companies   .
Industry News & Innovators   .
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2018 Market Analysis & Industry Outlook: Flower, Nursery Stock & Florists' Supplies Merchant Wholesalers

Overview of the U.S. Flower, Nursery Stock & Florists' Supplies Merchant Wholesalers Industry

This section provides answers to key questions about the industry:
  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Flower, Nursery Stock & Florists' Supplies Merchant Wholesalers: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast[PREMIUM]

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Flower, Nursery Stock & Florists' Supplies Merchant Wholesalers industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Flowers, Plants, Trees, Nursery Stock, And Florists' Supplies, Including Artificial

Fresh Flowers And Florists' Supplies

Live Trees, Plants, And Nursery Stock

Artificial Flowers, Plants, And Trees

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map of Flower, Nursery Stock & Florists' Supplies Merchant Wholesalers by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Flower, Nursery Stock & Florists' Supplies Merchant Wholesalers company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Flower, Nursery Stock & Florists' Supplies Merchant Wholesalers industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Flower, Nursery Stock & Florists' Supplies Merchant Wholesalers measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 6%

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Chief Executives0%
General and Operations Managers3%
Sales and Related Occupations 21%
Sales Representatives, Wholesale and Manufacturing 16%
Sales Representatives, Wholesale and Manufacturing 16%
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products 15%
Office and Administrative Support Occupations 25%
Material Recording, Scheduling, Dispatching, and Distributing Workers 9%
Stock Clerks and Order Fillers 5%
Stock Clerks and Order Fillers 5%
Farming, Fishing, and Forestry Occupations 6%
Agricultural Workers 5%
Miscellaneous Agricultural Workers 5%
Transportation and Material Moving Occupations 26%
Motor Vehicle Operators 10%
Driver/Sales Workers and Truck Drivers 10%
Material Moving Workers 14%
Laborers and Material Movers, Hand 13%
Laborers and Freight, Stock, and Material Movers, Hand 11%
Source: Bureau of Labor Statistics

Flower, Nursery Stock & Florists' Supplies Merchant Wholesalers Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Van Zyverden trademarks "BULB MARKET" - Plant and flower bulbs - 01/05/2018
  • Royal Flowers trademarks "OOH-LA-LA" - fresh cut flowers - 12/22/2017
  • Willow Group trademarks "THE BUFFALO BROOM COMPANY" - scented pine cones; brooms; scented brooms; dried flower wreaths; scented dried flower wreaths - 11/27/2017
  • San Felasco Nurseries raises $6 million in funding. - 08/25/2017
  • W. Atlee Burpee patents Animal-incursion-resistant Raised Bed Gardening System - 12/01/2016
  • Willow Group patents Gift Basket Assembly Having A Preformed Insert Including A Plurality Of Individually Packaged Products - 11/07/2013
  • Camelot Nurseries patents Caesalpinia Plant Named 'mnstamepa' - 06/04/2009

  • Top Innovators

    CompanyInnovation Score
    W. Atlee Burpee127
    Willow Group7
    Florists Transworld Delivery

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Effects of natural disasters reach Valley - “When these things happen, it affects the whole chain of supply,” said Tony Crevling, a buyer for Dillon Floral wholesale ... plants are damaged by ash and flame, it can cause a shortage. And until the farmers are able to re-plant and regrow their ... (12/28/2017)
    • Now, onion prices soar - Rain that wreaked havoc in Gujarat and Maharashtra has affected the supply to the ... 35 per kg in the wholesale market due to the increasing shortage, said P.Sukumar, joint secretary, Koyambedu Vegetables, Fruits and Flowers Merchants Association. (08/11/2017)
    • With Floyd County store, Dollar General continues march into rural America - Open 32 days, the first Dollar General between Roanoke and Floyd already has taken sales from local merchants. A few area residents ... Their plugged-in country store proprietors know to stock annual flowers and onion sets in spring and wasp spray just ... (07/15/2017)
    • VIDEO | Blooming business, but for a few: The state of floriculture in Punjab - Whether it is the business of cut flowers, raising saplings in nurseries, growing bulbs ... jeep from his fields and polyhouses to florists in Patiala. Wholesalers pick up his fresh flower supply for Ludhiana and Chandigarh. “I grow a variety of flowers ... (03/25/2017)
    • FED: We're generally pleased with the economy - A contact in the semiconductor industry notes that thanks to a more efficient supply ... stock buybacks continued to impact the District's oil and gas sectors. Refineries and other petrochemical manufacturers continued to increase investment in plant ... (07/13/2016)
    • The orchid connections: Aspects of a floral business - To best illustrate the market, we take a look at four companies that focus on aspects of the orchid market in South Florida, including those that specialize in arrangements, provide potted plants or cut flowers, or sell on the retail or wholesale market. (10/18/2015)
    • Russ Nobbs, founder of Rings & Things, dies at 70 - In lieu of flowers, the family asks that donations be made to Second ... After selling jewelry at state fairs, he switched to malls, and years later was among the first wholesale bead merchants to offer Internet sales. Today, his business, Rings & Things ... (06/29/2014)
    • Central New York nuclear plants struggle to avoid financial meltdown - FitzPatrick Nuclear Power Plant ... supply 2.8 million average homes. Despite that output, the nuclear plants are struggling with record low electric prices. In New York, nuclear facilities operate as "merchant'' plants selling power in a competitive ... (09/29/2013)
    • Alaskans Swarm Over Popular Bug Powder - Old-time Alaskans moaned their disappointment at the empty store shelves. All this over an ochre-colored powder with a barnyard smell. Now Buhach is back after a three-year absence, and merchants throughout Alaska are hustling to stock up with bright ... (06/23/2003)

    Government Contracts

    In 2016, the federal government spent a total of $400,877 on Flower, Nursery Stock & Florists' Supplies Merchant Wholesalers. It has awarded 39 contracts to 17 companies, with an average value of $23,581 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Growth Opportunities / Competitive Threats

    Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Flower, Nursery Stock & Florists' Supplies Merchant Wholesalers to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

    The following industries are competing channels for sales of similar products/services.

    Farm Supplies
    Competing IndustrySales Relative to Flower, Nursery Stock & Florists' Supplies Merchant WholesalersOpportunity/Threat
    Farm Supplies Merchant Wholesalers
    Grain & Field Bean Merchant Wholesalers
    Farm & Garden Machinery & Equipment Merchant Wholesalers
    Hardware Merchant Wholesalers
    Petroleum Bulk Stations & Terminals

    Since sales from Flower, Nursery Stock & Florists' Supplies Merchant Wholesalers are a small fraction compared to other industries selling Farm Supplies, companies in the Flower, Nursery Stock & Florists' Supplies Merchant Wholesalers industry have the opportunity to expand their product offering to take share from these adjacent industries.
    Farm Supplies Product Sales Report

    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Artificial flowers merchant wholesalers, Nursery stock (except plant bulbs, seeds) merchant wholesalers, Florist's supplies merchant wholesalers, Flowers merchant wholesalers, Trees merchant wholesalers, etc.

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