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2018 Market Analysis & Industry Outlook: Museums

Overview: the U.S. Museums Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Museums: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Museums industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Admissions To Cultural Institutions

Admissions To - Museums

Traveling Exhibits

Guided Tours And Educative Services

School Visits, Children's Parties, And Similar Children's Programs

Membership Services

Meals And Beverages, Prepared And Served Or Dispensed, For Immediate Consumption

Rental Of Non-Residential Space In Buildings Or Other Facilities

Other Rental Of Non-Residential Space In Buildings Or Other Facilities

Resale Of Merchandise

All Other Receipts

All Other Operating Receipts

Contributions, Gifts, And Grants - Government

Contributions, Gifts, And Grants - Private

Investment Income, Including Interest And Dividends

Gains (Losses) From Assets Sold (Report Losses By Including A Dash Prior To The Dollar Amount.)

All Other Revenue

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Museums company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Museums industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Museums measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 7%

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Chief Executives1%
General and Operations Managers3%
Business and Financial Operations Occupations 5%
Education, Training, and Library Occupations 14%
Librarians, Curators, and Archivists 9%
Archivists, Curators, and Museum Technicians 8%
Arts, Design, Entertainment, Sports, and Media Occupations 5%
Protective Service Occupations 5%
Security Guards and Gaming Surveillance Officers 5%
Security Guards 5%
Building and Grounds Cleaning and Maintenance Occupations 6%
Personal Care and Service Occupations 20%
Tour and Travel Guides 9%
Tour and Travel Guides 9%
Tour Guides and Escorts 9%
Sales and Related Occupations 10%
Retail Sales Workers 8%
Office and Administrative Support Occupations 13%
Source: Bureau of Labor Statistics

Museums Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Childrens Science Center trademarks "CHILDREN'S SCIENCE CENTER" - Museum and educational services - 04/25/2017

  • Top Innovators

    CompanyInnovation Score
    Childrens Science Center

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • 9 London Museums You Probably Didn't Know About - Yep, London has a whole museum dedicated to clowns, and even better creepier is the fact that it's in the crypt of a church. The museum's curator, Mattie Faint, has had a career as a clown himself — including a stint as a clown doctor — and is now ... (01/10/2018)
    • Over 200 Latin American Artworks Are Headed to MoMA and Other Museums - Two years ago, the collector Patricia Phelps de Cisneros donated 102 Latin American artworks to the Museum of Modern Art. It turns out that was just the overture: On Wednesday she announced that her organization will donate 202 additional works to six ... (01/10/2018)
    • The 15 Most Noteworthy Museums Opening This Year - Last year saw the opening of truly iconic global museums, including the Louvre in Abu Dhabi and the Zeitz MOCAA in South Africa. This year, the museums in destinations from Virginia to Malta showcase regional as well as global treasures. From the first ... (01/10/2018)
    • This Free App Will Find Portraits in Museums That Look Just Like You - In case you missed it, a tweet recently went viral for sharing undeniably awesome photos of people who found their museum artwork twins. Seems like a totally rare phenomenon, right? Well, maybe not so much. The Google Arts & Culture app was already an ... (01/10/2018)
    • 2 Chicago museums seek price hike in admission fees - CHICAGO – The Museum of Science and Industry (MSI) and the Chicago History Museum are seeking approval from the Chicago Park District to increase the price of their admission fees, the Chicago Tribune reports. The two museums are asking the Park District ... (01/09/2018)
    • Top 10 Most Interesting Museums in Las Vegas - Las Vegas may well be renowned across the globe for its casinos, shows, and night life but there is so much more to Sin City than the Strip and Downtown. In fact, Vegas is home to some of the most interesting museums in the world. Here’s a look at Las ... (01/09/2018)
    • The Price Of Admission: How Museums Balance Sustainability And Access - Last week, The Metropolitan Museum of Art announced that it will start charging some visitors a mandatory admission fee. This comes after decades of a well-established pay-as-you-wish model. Under the new terms, adult visitors from outside New York state ... (01/09/2018)
    • County museums display creativity and artifacts - One of Arkansas' undervalued assets is its potpourri of county museums, where local history and culture are displayed in sometimes fascinating and delightful ways. After nearly five years of roaming the state for this weekly travel column, I'm ready to ... (01/07/2018)
    • 2 historic museums to undergo repairs - FLORENCE — The city's two oldest museums will be getting some needed repairs in the coming weeks. Pope's Tavern, built in the 1830s, will get a new roof to stop leak damage, and the W.C. Handy Home log cabin will have two logs replaced. The City Council ... (01/07/2018)
    • Museums Joined An Online ‘Snowball Fight’ To Share Cool Vintage Photos Of Snowstorms - Whenever a snowstorm hits, you can be sure a snowball fight is not far behind. So when a storm of storms, the Bomb Cyclone, blew through the East Coast on Jan. 4, it’s no surprise it inspired a one-of-a-kind snowball fight to match. The unlikely ... (01/06/2018)

    Government Contracts

    In 2016, the federal government spent a total of $22,311,909 on Museums. It has awarded 268 contracts to 146 companies, with an average value of $152,821 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Growth Opportunities / Competitive Threats

    Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Museums to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

    The following industries are competing channels for sales of similar products/services.

    Membership Services
    Competing IndustrySales Relative to MuseumsOpportunity/Threat
    Business Associations
    Professional Organizations
    Condominium & Homeowner's Associations & Athletic Associations
    Human Rights Organizations
    Environment, Conservation & Wildlife Organizations

    Since sales from Museums are a small fraction compared to other industries selling Membership Services, companies in the Museums industry have the opportunity to expand their product offering to take share from these adjacent industries.
    Membership Services Product Sales Report

    Meals & Bev, Prepared/Served/Dispensed, For Immediate Consumption
    Competing IndustrySales Relative to MuseumsOpportunity/Threat
    Movie Theaters
    Movie Theaters
    Amusement & Theme Parks
    Golf Courses & Country Clubs

    Since sales from Museums are a small fraction compared to other industries selling Meals & Bev, Prepared/Served/Dispensed, For Immediate Consumption, companies in the Museums industry have the opportunity to expand their product offering to take share from these adjacent industries.
    Meals & Bev, Prepared/Served/Dispensed, For Immediate Consumption Product Sales Report

    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Mobile museums, Herbariums, Military museums, Halls of fame, Sports halls of fame, Museums, War museums, Natural history museums, Galleries, art (except retail), Human history museums, Planetariums, Fine arts museums, Science and technology museums, Art museums, Traveling museum exhibits, Wax museums, Observatories (except research institutions), Multidisciplinary museums, Community museums, Art galleries (except retail), Historical museums, Decorative art museums, Contemporary art museums, Interactive museums, Marine museums, Natural science museums, etc.

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