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2025 U.S. Industry Statistics & Market Forecast - Beauty Salons
Market Size & Industry Statistics
The total U.S. industry market size for Beauty Salons:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2020 2021 2022 2023 2024 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| Market Forecast ($ millions) | |||||
| Projected Industry Growth Rate (%) | |||||
Industry Insights
Major trends affect the Beauty Salons industry include:- Growing demand for organic and natural products
- Increasing adoption of AR and VR for personalized service experiences
- Rise in male grooming services
- Expansion of services to include wellness and spa treatments
- Surge in e-commerce and online booking systems
- Influence of social media on consumer preferences
- Enhancement in sustainable and eco-friendly practices
- Growing popularity of non-invasive cosmetic procedures
- Customization and personalization of beauty services
- Increasing number of freelance beauty professionals and home salons
- Integration of health and beauty services (Beautyceuticals)
- Shift towards holistic health approaches in beauty treatments
Product & Services Breakdown
Research products and services in the Beauty Salons industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
|---|---|---|---|
Industry Total |
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Hair Care Services |
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Permanent Hair Texture Modification |
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Hair Coloring And Tinting |
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Hair Cut And Styling Services |
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Other Hair Care Services |
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Nail Care Services |
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Manicure Services |
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Pedicure Services |
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Skin Care Services |
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Facial Services |
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Other Skin Care Services |
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Hair Removal Services |
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Hair Removal Services - Temporary |
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Massage Services |
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Massage Services - Therapeutic |
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Rental Of Non-Residential Space In Buildings Or Other Facilities |
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Rental Of Booths And Chairs In Beauty And Personal Care Establishments |
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Resale Of Merchandise |
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Resale Of Cosmetic Products |
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Resale Of Other Merchandise |
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All Other Receipts |
|||
U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) |
|
|---|---|---|
| Total Revenue | Order at top of page |
|
| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Beauty Salons company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Beauty Salons industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
|
| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
|
| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Beauty Salons measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
|
| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
|
| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
|
| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
|
| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
|
| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 3% | Order at top of page |
||
| Chief Executives | 0% | |||
| General and Operations Managers | 3% | |||
| Healthcare Support Occupations | 7% | |||
| Other Healthcare Support Occupations | 6% | |||
| Massage Therapists | 6% | |||
| Massage Therapists | 6% | |||
| Personal Care and Service Occupations | 72% | |||
| Personal Appearance Workers | 66% | |||
| Barbers, Hairdressers, Hairstylists and Cosmetologists | 39% | |||
| Hairdressers, Hairstylists, and Cosmetologists | 38% | |||
| Miscellaneous Personal Appearance Workers | 26% | |||
| Manicurists and Pedicurists | 19% | |||
| Skincare Specialists | 6% | |||
| Office and Administrative Support Occupations | 13% | |||
| Information and Record Clerks | 10% | |||
| Receptionists and Information Clerks | 9% | |||
| Receptionists and Information Clerks | 9% | |||
Beauty Salons Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Beauty Salons industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Beauty Salons industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Beauty Salons industry. |
Source:
Latest Industry News
- Growing Up in Dominican Salons Shaped My Identity — Not Just My Curls - Johanna Ferreira shares how growing up in the Dominican hair salon influenced her relationship with her hair and shaped her identity as an Afro-Latina. (07/06/2025)
- Salisbury's Beauty Salon of the Year 2025 nominations now open - Whether it's the five-star treatment, relaxing vibes or excellent customer service, it is time to show appreciation. (07/06/2025)
- Hampshire's Beauty Salon of the Year 2025 nominations now open - Nominations will be open until July 27. We will then publish the top 10 beauty salons as chosen by the Hampshire Chronicle and Romsey Advertiser readers, along with a voting coupon so that you can vote for your favourite week commencing 11th and 18th August. (07/06/2025)
- The Hair Dryer Brush Shoppers Say Delivers ‘Salon-Style Blowouts at Home' Is on Sale - Sure, we all love the ease and convenience of getting our hair styled by a professional, but what about when you're in a time crunch and need a quick refresh? Thankfully, you can achieve salon-quality blow-outs at home, (07/06/2025)
- Inside Mielle Organics’ ESSENCE Festival Pop-Up: A 'Beauty Rewind' to Remember - This pop-up, available to the public through July 6, is the ultimate beauty lounge for laughs, scalp massages, and ‘90s nostalgia. (07/06/2025)
- Isle of Wight Beauty Salon of the Year 2025 nominations - The Isle of Wight County Press Beauty Salon of the Year Award 2025 is open for nominations. Do you have a go-to beauty salon that always leaves you feeling fabulous? Now is your chance to show your appreciation by nominating them for Beauty Salon of the Year. (07/05/2025)
- Tower District salon builds loyal Fresno following with gender-affirming haircuts - The married couple opened their Tower District salon during the pandemic and dreamed of creating a space that felt like a home for people whom may often feel out of place. The salon, known for its gender-affirming haircuts, has cultivated a loyal customer base and space where marginalized community members feel safe being themselves. (07/05/2025)
- Three hair salons raided in clampdown on touting, vice, drugs in Geylang and Joo Chiat - One of the hair salons had been highlighted by The Straits Times in 2024 over the services it was providing. Read more at straitstimes.com. Read more at straitstimes.com. (07/02/2025)
- Key steps to opening a hair salon in St. Petersburg - Thinking about starting your own hair salon? From legal compliance to market research, find out key steps to getting your salon business up and running. (07/01/2025)
- 'Salon whisperer': This northshore-based beauty supply distributor has built a $100M empire - Hammond, Louisiana-based Neill Corporation has grown from a small beauty supply shop in the post-War years to be the largest distributor of Aveda product in the U.S., with $100 million in annual sales and a business model focused on customer training and education. (06/26/2025)
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