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2025 U.S. Industry Statistics & Market Forecast - Nail Salons
Market Size & Industry Statistics
The total U.S. industry market size for Nail Salons:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2020 2021 2022 2023 2024 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| Market Forecast ($ millions) | |||||
| Projected Industry Growth Rate (%) | |||||
Industry Insights
Major trends affect the Nail Salons industry include:- Increased health consciousness among consumers
- Shift towards organic and non-toxic nail products
- Rise in male clientele
- Adoption of advanced booking and scheduling technologies
- Growth in popularity of nail art and customization
- Emergence of mobile and freelance nail services
- Focus on sanitation and cleanliness due to health regulations
- Expansion of service offerings (e.g., manicures, pedicures, additional spa services)
- Influence of social media on beauty standards and trends
- Increased competition from DIY nail products and kits
- Adaptations to pandemic-related safety measures, including limitations on capacity and enhanced hygiene practices
- Growing emphasis on sustainable practices within salons
Product & Services Breakdown
Research products and services in the Nail Salons industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
|---|---|---|---|
Industry Total |
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Nail Care Services |
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Manicure Services |
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Pedicure Services |
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Other Nail Care Services |
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U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) |
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|---|---|---|
| Total Revenue | Order at top of page |
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| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Nail Salons company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Nail Salons industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Nail Salons measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
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| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
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| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 3% | Order at top of page |
||
| Chief Executives | 0% | |||
| General and Operations Managers | 3% | |||
| Healthcare Support Occupations | 7% | |||
| Other Healthcare Support Occupations | 6% | |||
| Massage Therapists | 6% | |||
| Massage Therapists | 6% | |||
| Personal Care and Service Occupations | 72% | |||
| Personal Appearance Workers | 66% | |||
| Barbers, Hairdressers, Hairstylists and Cosmetologists | 39% | |||
| Hairdressers, Hairstylists, and Cosmetologists | 38% | |||
| Miscellaneous Personal Appearance Workers | 26% | |||
| Manicurists and Pedicurists | 19% | |||
| Skincare Specialists | 6% | |||
| Office and Administrative Support Occupations | 13% | |||
| Information and Record Clerks | 10% | |||
| Receptionists and Information Clerks | 9% | |||
| Receptionists and Information Clerks | 9% | |||
Nail Salons Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Nail Salons industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Nail Salons industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Nail Salons industry. |
Source:
Latest Industry News
- Fire Breaks Out At Central Park Nail Spa In Plainview - A fire tore through a Long Island nail salon over the holiday weekend, prompting a major emergency response, the Nassau County Police Department announced on Saturday, July 5. The flames broke out inside Central Park Nail Spa at 133 Central Park Road in Plainview around 6:53 p. (07/06/2025)
- Fire breaks out inside nail salon at strip mall in Plainview - PLAINVIEW, Long Island (WABC) -- A fire broke out inside a nail salon at a strip mall on Long Island. Flames started around 7 p.m. Saturday on Central Park Road in Plainview. The fire appears to have started in the utility room of Central Park Nail Spa. It also spread to Francesco's Pizzeria and Restaurant next door. (07/06/2025)
- Fire in Plainview's Central Park Nail & Spa spreads to Francesco's Pizzeria - The fire moved to the ceiling and roof of the Central Park Nail & Spa and to Francesco's Pizzeria and Restaurant, a Nassau fire marshal said. (07/06/2025)
- 6 ways to make a press-on manicure last longer, according to nail experts - According to nail experts, proper preparation and application can help make press-on nails last longer and feel more like a real manicure. (07/05/2025)
- 5 ways to get naturally gorgeous nails without the salon - Five ways to get naturally gorgeous nails without the salon using these simple tips for that healthy glow and strength you want (07/04/2025)
- The "Cube Nails" Trend Is Here to Mix Things Up This Summer - Doechii's nail artist reveals that cube nails will be the next summer trend. Here's how to get the look yourself. (07/03/2025)
- New nail salon coming to Webster by end of July - The nail salon will offer elevated nail care and bespoke design through either appointments or walk-ins, according to its social media pages. (07/03/2025)
- Flatbush nail salon gunpoint robbery caught on camera - Exclusive video obtained by News 12 shows a man robbing a Flatbush nail salon at gunpoint. Trump Burger's Kemah location files lawsuit against landlord, claims unlawful restaurant takeover (07/03/2025)
- I asked a nail salon for viral butter yellow nails – what they gave me looks like ear wax, you should not try this trend - BUTTER yellow appears to be the colour of 2025 and has boomed in popularity with fashion lovers. However, one woman was left unimpressed after asking her nail salon to do a design in the colour, (07/02/2025)
- ‘The Secret Lives of Mormon Wives’ star Jen Affleck goes into labor at nail salon - “The Secret Lives of Mormon Wives” star Jen Affleck experienced the surprise of a lifetime when she started going into labor while getting a manicure. “POV: you start having contractions at your nail appointment,” the 26-year-old wrote in a TikTok video posted on Friday. (06/27/2025)
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