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2025 U.S. Industry Statistics & Market Forecast - Boat Dealers
Market Size & Industry Statistics
The total U.S. industry market size for Boat Dealers:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

Statistics | 2020 2021 2022 2023 2024 | |
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Market Size (Total Sales/Revenue) |
Order at top of page | |
Total Firms | ||
Total Employees | ||
Average Revenue Per Firm | ||
Average Employees Per Firm | ||
Average Revenue Per Employee |
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.

Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
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Market Forecast ($ millions) | |||||
Projected Industry Growth Rate (%) |
Industry Insights
Major trends affect the Boat Dealers industry include:- Increased consumer spending on leisure products
- Growing interest in eco-friendly and electric boats
- Expansion of online sales and digital marketing strategies
- Rising demand for high-end, luxury boats
- Adoption of new technology in boat manufacturing, such as IoT and automation
- Impact of climate change on boating seasons and locations
- Fluctuating fuel prices affecting power boat sales
- Aging boater demographic with efforts to attract younger boaters
- Stringent environmental regulations affecting boat design and materials
- Enhanced focus on safety features and technologies in new boats
Product & Services Breakdown
Research products and services in the Boat Dealers industry generating sales. Note that products are broken into categories with different levels of classification.Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
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Industry Total |
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Sporting Goods & Recreational Equipment |
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Boats & Other Sport Vehicles, Parts & Accessories |
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New Boats, Canoes, Kayaks, Motors, Parts & Accessories |
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Used Boats, Canoes, Kayaks, Motors, Parts & Accessories |
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All-Terrain Vehicles (Atvs) & Personal Watercraft |
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All Nonmerchandise Receipts |
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Labor Charges For Work Performed By This Establishment |
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Parts, Paint & Materials Installed In Repair |
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Receipts From Pleasure Boat Storage & Docking Services |
U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.Industry Average | Percent of Sales (Industry Benchmark) |
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Total Revenue | Order at top of page |
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Operating Revenue | ||
Cost of Goods Sold | ||
Gross Profit | ||
Operating Expenses | ||
Pension, profit sharing plans, stock, annuity | ||
Repairs | ||
Rent paid on business property | ||
Charitable Contributions | ||
Depletion | ||
Domestic production activities deduction | ||
Advertising | ||
Compensation of officers | ||
Salaries and wages | ||
Employee benefit programs | ||
Taxes and Licenses | ||
Bad Debts | ||
Depreciation | ||
Amortization | ||
Other Operating Expenses | ||
Total Operating Expenses | ||
Operating Income | ||
Non-Operating Income | ||
EBIT (Earnings Before Interest and Taxes) | ||
Interest Expense | ||
Earnings Before Taxes | ||
Income Tax | ||
Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Boat Dealers company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.Profitability & Valuation Ratios | Industry Average |
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Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Boat Dealers industry is performing. | |
Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Boat Dealers measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
Liquidity Ratios | Industry Average |
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Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
Efficiency Ratios - Key Performance Indicators | Industry Average |
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Measure how quickly products and services sell, and effectively collections policies are implemented. | |
Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
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Management Occupations | 7% | Order at top of page |
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Top Executives | 5% | |||
Chief Executives | 0% | |||
General and Operations Managers | 5% | |||
General and Operations Managers | 5% | |||
Sales and Related Occupations | 33% | |||
Retail Sales Workers | 28% | |||
Counter and Rental Clerks and Parts Salespersons | 9% | |||
Parts Salespersons | 7% | |||
Retail Salespersons | 18% | |||
Retail Salespersons | 18% | |||
Office and Administrative Support Occupations | 15% | |||
Installation, Maintenance, and Repair Occupations | 30% | |||
Vehicle and Mobile Equipment Mechanics, Installers, and Repairers | 24% | |||
Small Engine Mechanics | 14% | |||
Motorboat Mechanics and Service Technicians | 5% | |||
Motorcycle Mechanics | 7% | |||
Miscellaneous Vehicle and Mobile Equipment Mechanics, Installers, and Repairers | 7% | |||
Recreational Vehicle Service Technicians | 7% | |||
Transportation and Material Moving Occupations | 9% | |||
Material Moving Workers | 6% | |||
Laborers and Material Movers | 6% |
Boat Dealers Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Boat Dealers industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Boat Dealers industry and adjacent sectors:Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Boat Dealers industry. |
Latest Industry News
- Suspicious boat spotted off Maharashtra coast, multi-agency probe underway - A suspicious boat has been sighted off the coast of Maharashtra, prompting a multi-agency search operation. The incident occurred in the Korlai area of Raigad district, where a boat with a red light was spotted approximately 2. (07/07/2025)
- Global Ship Lease: A Marine Shipping Stock Beyond Dividends - Global Ship Lease is a resilient, flexible marine shipping play with long-term contracts. Click here to read why GSL stock is a Strong Buy. (07/07/2025)
- MER Equipment names Bill Forslund sales manager - Seattle-based custom-built marine and industrial power systems specialist MER Equipment has promoted Bill Forslund to sales manager. In his new role, he will lead the company’s sales strategy with a focus on lead generation, market outreach, and strengthening customer relationships across the commercial and industrial marine sectors. (07/03/2025)
- Ramping up: Collier County popular boat ramp closed since February set to reopen by fall - Collier Boulevard Boating Park, also known as the 951 boat ramp, has been closed since mid-February for major construction. (07/02/2025)
- San Rafael approves purchase of boat yard for Canal bridge project - The city wants to use the property for a crossing to connect residents to businesses and schools north of the waterway. (06/30/2025)
- New Boat Buyers Want Bigger Vessels and High-Tech Features, Dealers Say - By Julianne Mosher Spending afternoons on the boat is the new getaway vacation, only easier, more accessible but just as fun. That’s what Tony Villareale, owner of Hampton Watercraft in Hampton Bays, (06/28/2025)
- Axopar and OneWater Unite for US Boat Sales and Service - Axopar, the boat builder that won the prestigious Boating Boat of the Year in 2020, now partners with OneWater Marine, one of the largest and fastest-growing marine retailers. It was Axopar that, coming into the US market, ignited the fuse of the Adventure Boats explosion. Read the complete press release about this important development, below. (06/27/2025)
- Boatzon 2.0 is Built for Dealers — Sell More Boats, Close Faster, Stay Ahead - Yahoo Finance - HOLLYWOOD, Fla., June 24, 2025--Boatzon, a leading technology product company serving the marine industry, has announced the launch of Boatzon 2.0, which will help dealerships do what matters most ... (06/24/2025)
- Boatzon 2.0 is Built for Dealers — Sell More Boats, Close Faster, Stay Ahead - Business Wire - Every feature is shaped by dealer feedback, designed to help dealers work faster, sell smarter, and stay ahead of the competition. Boatzon 2.0 is available now. (06/24/2025)
- Vision Marine Technologies Acquires Nautical Ventures Group, Boating Industry 2024 Top 100 Dealer of the Year - Creates North America’s first High-Voltage Propulsion Manufacturer with Multi-Brand Retail and Service Infrastructure Positions Company for Accelerated Growth in $2.5B+ Global Electric Boat Market Consistently Generated Over USD $100 Million in Annual Sales from 2020 to 2023 MONTREAL, (06/23/2025)

