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2025 U.S. Industry Statistics & Market Forecast - Motorcycle, ATV, and All Other Motor Vehicle Dealers
Market Size & Industry Statistics
The total U.S. industry market size for Motorcycle, ATV, and All Other Motor Vehicle Dealers:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2020 2021 2022 2023 2024 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| Market Forecast ($ millions) | |||||
| Projected Industry Growth Rate (%) | |||||
Product & Services Breakdown
Research products and services in the Motorcycle, ATV, and All Other Motor Vehicle Dealers industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
|---|---|---|---|
Industry Total |
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Men's Wear, Including Accessories |
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Women's, Juniors', & Misses' Wear, Including Accessories |
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Costumes & Unisex Clothing |
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Recreational Vehicles, Parts & Accessories |
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New Recreational Vehicles, Parts & Accessories |
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Boats & Other Sport Vehicles, Parts & Accessories |
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New Boats, Canoes, Kayaks, Motors, Parts & Accessories |
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All-Terrain Vehicles (Atvs) & Personal Watercraft |
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All Other Sports Vehicles, Parts & Accessories |
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Cars, Trucks, Motorcycles, & Other Powered Transportation Vehicles |
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New Motorcycles, Motor Scooters, Motor Bikes, Including Parts & Access |
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Used Motorcycles, Motor Scooters, Motor Bikes, Including Parts & Access |
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Automotive Tires, Tubes, Batteries, Audio Equipment, Parts, Access |
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All Other Merchandise |
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New Aircraft, Engines, Parts & Accessories |
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Used Aircraft, Engines, Parts & Accessories |
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Utility Trailers, Including Horse/Livestock Trailers |
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All Other Merchandise, Excluding Lottery Ticket Sales/Commissions |
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All Nonmerchandise Receipts |
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Labor Charges For Work Performed By This Establishment |
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Parts, Paint & Materials Installed In Repair |
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Value Of Service Contracts |
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Commissions Rcvd For The Sale Of Credit Life Ins & Arr Of Financing |
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All Other Nonmerchandise Receipts |
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U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) |
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|---|---|---|
| Total Revenue | Order at top of page |
|
| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Motorcycle, ATV, and All Other Motor Vehicle Dealers company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Motorcycle, ATV, and All Other Motor Vehicle Dealers industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Motorcycle, ATV, and All Other Motor Vehicle Dealers measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
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| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
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| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 7% | Order at top of page |
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| Top Executives | 5% | |||
| Chief Executives | 0% | |||
| General and Operations Managers | 5% | |||
| General and Operations Managers | 5% | |||
| Sales and Related Occupations | 33% | |||
| Retail Sales Workers | 28% | |||
| Counter and Rental Clerks and Parts Salespersons | 9% | |||
| Parts Salespersons | 7% | |||
| Retail Salespersons | 18% | |||
| Retail Salespersons | 18% | |||
| Office and Administrative Support Occupations | 15% | |||
| Installation, Maintenance, and Repair Occupations | 30% | |||
| Vehicle and Mobile Equipment Mechanics, Installers, and Repairers | 24% | |||
| Small Engine Mechanics | 14% | |||
| Motorboat Mechanics and Service Technicians | 5% | |||
| Motorcycle Mechanics | 7% | |||
| Miscellaneous Vehicle and Mobile Equipment Mechanics, Installers, and Repairers | 7% | |||
| Recreational Vehicle Service Technicians | 7% | |||
| Transportation and Material Moving Occupations | 9% | |||
| Material Moving Workers | 6% | |||
| Laborers and Material Movers | 6% | |||
Motorcycle, ATV, and All Other Motor Vehicle Dealers Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Motorcycle, ATV, and All Other Motor Vehicle Dealers industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Motorcycle, ATV, and All Other Motor Vehicle Dealers industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Motorcycle, ATV, and All Other Motor Vehicle Dealers industry. |
Source:
Latest Industry News
- On Your Side Investigation: Missouri Attorney General sues Ozarks used car dealership - Customers told On Your Side they waited weeks, some months, and never got their titles from Select Motor Company. (07/08/2025)
- Mid-year momentum: Strategic tax and financial planning for powersports dealers - Financial advisers Brad Stanek and Paulina Matel with The Stanek-Haack Group at Morgan Stanley review potential legislative changes that dealers need to navigate. (07/08/2025)
- Collision between Buffalo police vehicle and ATV probed - The Buffalo Police Department's Internal Affairs Division is investigating an incident in which a city police officer driving a marked vehicle appeared to collide with and run over an ATV on Sunday. (07/04/2025)
- Every Major Motor Scooter Brand Ranked Worst To Best - We rank every major motor scooter brand - including Vespa, Royal Alloy, Suzuki, BMW - based on style, performance, value, and personal experience. (07/01/2025)
- Who Owns Harley-Davidson, And Where Are Its Motorcycles Made? - Thanks to their consistency in making reliable motorcycles, Japanese brands like Honda, Suzuki, Yamaha, and Kawasaki have successfully gained dominance in the United States. In fact, in 2024, almost 50% of owners have a Japanese bike, and Honda is currently the leading motorcycle brand in the country, according to Statista. (06/30/2025)
- One person dead in multi-vehicle crash involving motorcycle - One person died in a multi-vehicle crash at the intersection of Mount Pleasant Road and Willow Oak Drive in Chesapeake on Saturday afternoon. "Pandora's box": Russia issues new warning to Trump ... (06/22/2025)
- Performance Refined: Yamaha Announces The New 2026 YZ450F - The new 2026 YZ450F will be available from dealers ... Motor Corporation, USA (YMUS), is a recognized leader in the outdoor recreation industry. The company's ever-expanding product offerings include Motorcycles and Scooters, ATV and Side-by-Side vehicles ... (06/18/2025)
- Millbrook police searching for suspect vehicle in ATV theft - MILLBROOK, Ala. (WSFA) - The Millbrook Police Department is asking for public help finding a vehicle that was involved in an ATV theft. The theft happened in the 4000 block of Longview Dr. in ... (06/12/2025)
- Texas car dealerships will soon start issuing metal license plates when vehicles are sold - KXAN Austin - Starting next month, motor vehicle dealers will begin issuing metal license plates directly to buyers of new and used vehicles, according to a release from the Texas Department of Motor Vehicles. (06/10/2025)
- ATVs worth over $100K stolen from dealership - The side-by-side vehicles were valued at over $100,000, Ottawa County sheriff’s detectives said. The vehicles were stolen, and others damaged, on May 19 from a secure area at the business on New Holland Street between 120th and 136 avenues in Olive Township. (05/27/2025)
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