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2019 U.S. Industry Statistics & Market Research - Hotels & Motels
Overview: the U.S. Hotels & Motels Industry
This market research report provides answers to key questions about the industry:This report shows the total market size for the Hotels & Motels industry, comprised of total revenues of both public and private companies over the last six years (2013-2018), current year estimates, and outlook to 2024.
The industry Outlook and Forecasts show how the Hotels & Motels industry is heading over the next six years (2019-2024). Market forecasts account for historical growth, cyclical changes, and general economic outlook.
The Market Analysis section shows the five-year growth trends for Hotels & Motels, year-by-year from 2013-2018.
Forecasts for 2019-2024 for the industry show the future growth and market opportunity for Hotels & Motels companies.
The average number of employees and average revenue for a typical Hotels & Motels company is charted over time for the last five years to the present.
Track how many companies compete in the Hotels & Motels industry, and how the number of companies has changed over the past five years.
Market Size & Industry Statistics
The total U.S. industry market size for Hotels & Motels:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

Statistics | 2013 2014 2015 2016 2017 2018 | |
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Market Size (Total Sales/Revenue) |
Order at top of page | |
Total Firms | ||
Total Employees | ||
Average Revenue Per Firm | ||
Average Employees Per Firm | ||
Average Revenue Per Employee |
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.
Forecast / Industry Outlook | 2019E | 2020 | 2021 | 2022 | 2023 | 2024 |
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Market Forecast ($ millions) | ||||||
Projected Industry Growth Rate (%) |
Product & Services Breakdown
Research products and services in the Hotels & Motels industry generating sales. Note that products are broken into categories with different levels of classification.Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
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Industry Total |
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Telephone Services |
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Membership Dues & Fees |
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Room Or Unit Accommodation For Travelers & Others |
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Room Or Unit Accommodation For Travelers, With Maid Service |
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Room Or Unit Accommodation For Travelers, Without Maid Service |
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Residential Room Or Unit Accommodation |
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Groceries & Other Food Items For Human Consumption Off The Premises |
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Alcoholic Beverages Served For Immediate Consumption |
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All Other Merchandise |
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Souvenirs & Novelty Items |
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Meals, Unpackaged Snacks, Sandwiches, Unpackaged Ice Cream & Yogurt, Bakery Items, Other Food Items & Nonalcoholic Beverages Prepared |
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Meals, Snacks, & Beverages Prepared For Catered Events |
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Internet Access Services |
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Parking Services, Including Valet Services |
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Rental Of Retail Space |
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Rental Of Space For Food Service |
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Rental Of Space For Short-Term Business Uses |
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Rental Of Space For Short-Term Social Uses |
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Equipment Rental Services |
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Golf Course & Country Club Services |
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Skiing Facility Services |
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Other Services |
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All Other Merchandise, Excluding Lottery Ticket Sales/Commissions |
U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Hotels & Motels Industry Price Trends
Rise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among Hotels & Motels companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.Industry Average | Percent of Sales (Industry Benchmark) | |
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Total Revenue | Order at top of page |
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Operating Revenue | ||
Cost of Goods Sold | ||
Gross Profit | ||
Operating Expenses | ||
Pension, profit sharing plans, stock, annuity | ||
Repairs | ||
Rent paid on business property | ||
Charitable Contributions | ||
Depletion | ||
Domestic production activities deduction | ||
Advertising | ||
Compensation of officers | ||
Salaries and wages | ||
Employee benefit programs | ||
Taxes and Licenses | ||
Bad Debts | ||
Depreciation | ||
Amortization | ||
Other Operating Expenses | ||
Total Operating Expenses | ||
Operating Income | ||
Non-Operating Income | ||
EBIT (Earnings Before Interest and Taxes) | ||
Interest Expense | ||
Earnings Before Taxes | ||
Income Tax | ||
Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Hotels & Motels company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.Profitability & Valuation Ratios | Industry Average |
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Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Hotels & Motels industry is performing. | |
Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Hotels & Motels measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
Liquidity Ratios | Industry Average |
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Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
Efficiency Ratios - Key Performance Indicators | Industry Average |
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Measure how quickly products and services sell, and effectively collections policies are implemented. | |
Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
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Management Occupations | 4% | Order at top of page |
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Chief Executives | 0% | |||
General and Operations Managers | 1% | |||
Food Preparation and Serving Related Occupations | 25% | |||
Cooks and Food Preparation Workers | 5% | |||
Food and Beverage Serving Workers | 13% | |||
Waiters and Waitresses | 8% | |||
Waiters and Waitresses | 8% | |||
Other Food Preparation and Serving Related Workers | 6% | |||
Building and Grounds Cleaning and Maintenance Occupations | 28% | |||
Building Cleaning and Pest Control Workers | 26% | |||
Building Cleaning Workers | 26% | |||
Maids and Housekeeping Cleaners | 23% | |||
Personal Care and Service Occupations | 7% | |||
Office and Administrative Support Occupations | 18% | |||
Information and Record Clerks | 13% | |||
Hotel, Motel, and Resort Desk Clerks | 12% | |||
Hotel, Motel, and Resort Desk Clerks | 12% | |||
Installation, Maintenance, and Repair Occupations | 5% |
Hotels & Motels Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Hotels & Motels industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Hotels & Motels industry and adjacent sectors:Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Hotels & Motels industry. |
Government Contracts
In 2018, the federal government spent a total of $345,876,906 on Hotels & Motels. It has awarded 11068 contracts to 2329 companies, with an average value of $148,509 per company.Most Recent Contracts | Date | Total Award Amount |
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GLOBAL EVENTS MANAGEMENT LLC 2316 Swordfish Ave Holiday, FL | Dec 01, 2019 | $63,910 |
MISCELLANEOUS FOREIGN AWARDEES 1800 F St Nw Washington, DC | Nov 30, 2019 | $55,894 |
ARCH HOTEL PROJECT OWNER, LLC 315 Chestnut St Saint Louis, MO | Nov 29, 2019 | $25,062 |
SOUTHERN HOTEL PARTNERS, LLC 2192 Hwy 441 S Dublin, GA | Nov 29, 2019 | $296,833 |
DOUBLETREE PITTSBURGH 1 Bigelow Sq Pittsburgh, PA | Nov 29, 2019 | $5,965 |
SCANDIC HOTEL A/S Nansensgade 19, 7. Kobenhavn K, | Nov 27, 2019 | $42,798 |

