Industry Data & Market Research

2024 U.S. Industry Statistics & Market Forecast - Marketing Consulting Services

Market Size & Industry Statistics

The total U.S. industry market size for Marketing Consulting Services: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics        2019        2020        2021        2022        2023
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Average Revenue Per Employee
Statistics Source: U.S. Census, AnythingResearch Analysis of Federal Data

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.

Forecast / Industry Outlook 2024 2025 2026 2027 2028
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Industry Insights

The Marketing Consulting Services industry is evolving rapidly, driven by technological advancements, changes in consumer behavior, and the increasing focus on sustainable and socially responsible marketing practices. Some key trends shaping the industry are:

1. The shift towards digital marketing: The growing importance of digital channels such as social media, search engines, and email in reaching and engaging customers has led to a greater emphasis on digital marketing strategies. Marketing consultants are helping businesses leverage the power of data analytics, artificial intelligence, and automation to optimize their digital marketing efforts.

2. Personalization and customer experience: In today's highly competitive marketplace, businesses are realizing the importance of providing a personalized customer experience that meets individual needs and preferences. Marketing consultants are helping companies leverage customer data and insights to develop effective, personalized marketing strategies that build brand loyalty.

3. Sustainability and social responsibility: Consumers are increasingly conscious of environmental and social issues, and expect brands to demonstrate a commitment to sustainability and social responsibility. Marketing consultants are helping businesses develop and implement marketing strategies that communicate their values and positive impact to customers.

4. Collaboration and partnerships: Marketing consultants are collaborating with other agencies and service providers to offer more integrated and holistic marketing solutions to clients. This includes partnerships with data analytics firms, social media managers, and creative agencies to provide comprehensive marketing services.

Overall, the Marketing Consulting Services industry is moving towards a more data-driven, customer-centric, and socially responsible approach to marketing, driven by advances in technology and changing consumer expectations.

Product & Services Breakdown

Research products and services in the Marketing Consulting Services industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Strategic Management Consulting And Implementation Services

Business Strategy And Planning Consulting And Implementation Services

Other Strategic Management Consulting And Implementation Services

Financial Management Consulting And Implementation Services

Marketing Management Consulting And Implementation Services

Marketing Strategy And Market Development Consulting And Implementation Services

Sales Management And Development Consulting And Implementation Services

Other Marketing Management Consulting And Implementation Services

Human Resources Management Consulting And Implementation Services

Operations And Supply Chain Management Consulting And Implementation Services

Other Management Services

All Other Receipts

All Other Operating Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Net Income
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Marketing Consulting Services company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Marketing Consulting Services industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Marketing Consulting Services measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 16%

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Top Executives 7%
Chief Executives0%
General and Operations Managers 7%
General and Operations Managers7%
Business and Financial Operations Occupations 34%
Business Operations Specialists 30%
Management Analysts 12%
Management Analysts 12%
Market Research Analysts and Marketing Specialists 5%
Market Research Analysts and Marketing Specialists 5%
Computer and Mathematical Occupations 10%
Computer Occupations 9%
Sales and Related Occupations 7%
Office and Administrative Support Occupations 15%
Source: Bureau of Labor Statistics

Marketing Consulting Services Competitor Landscape & Key Companies [PREMIUM]

The most influential companies in the Marketing Consulting Services industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Marketing Consulting Services industry and adjacent sectors:

Market Leaders:
Direct Competitors

Companies with the largest market share, focused in this industry
Market leaders:
Diversified Competitors

Largest companies that have diversified operations in this and other industries
Direct Competitors

Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry.
Diversified Competitors

Innovators and Disruptors in adjacent industries that may also affect the Marketing Consulting Services industry.

Innovation News

Recent Federal Contracts for Marketing Consulting Services

  • Apr 02, 2024: POWELL STRATEGIES, LLC (Annapolis, MD) awarded $355,895
  • Apr 02, 2024: ENSEMBLE GOVERNMENT SERVICES, LLC (Hyattsville, MD) awarded $577,450
  • Apr 01, 2024: RED CARROT INC (Miami, FL) awarded $5,032,685
  • Apr 01, 2024: APTIVE RESOURCES LLC (Alexandria, VA) awarded $2,249,941
  • Mar 30, 2024: BANYAN COMMUNICATIONS, INC. (Saint Charles, MO) awarded $791,546
  • Mar 30, 2024: OGILVY PUBLIC RELATIONS WORLDWIDE INC. (Washington, DC) awarded $28,581