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2025 U.S. Industry Statistics & Market Forecast - Marketing Consulting Services
Market Size & Industry Statistics
The total U.S. industry market size for Marketing Consulting Services:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2020 2021 2022 2023 2024 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| Market Forecast ($ millions) | |||||
| Projected Industry Growth Rate (%) | |||||
Industry Insights
Major trends affect the Marketing Consulting Services industry include:- Rise of data analytics and big data
- Increased emphasis on digital marketing strategies
- Growing importance of social media platforms
- Demand for personalized and targeted marketing
- Integration of AI and machine learning
- Shift towards sustainability and ethical marketing
- Focus on customer experience and engagement
- Expansion of mobile marketing and mobile optimization
- Increased use of content marketing
- Emergence of voice search optimization
- Greater reliance on video marketing
- Adoption of virtual reality (VR) and augmented reality (AR) in campaigns
- Heightened privacy concerns and stricter data protection regulations
- Growing importance of influencer partnerships
- Need for agility and adaptability in strategy development
- Expansion of niche marketing and micro-targeting
- Integration of marketing and sales funnels
- Rise in marketing automation tools
- Increased focus on measurement and ROI
- Development of client-centric consulting models
Product & Services Breakdown
Research products and services in the Marketing Consulting Services industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
|---|---|---|---|
Industry Total |
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Strategic Management Consulting And Implementation Services |
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Business Strategy And Planning Consulting And Implementation Services |
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Other Strategic Management Consulting And Implementation Services |
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Financial Management Consulting And Implementation Services |
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Marketing Management Consulting And Implementation Services |
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Marketing Strategy And Market Development Consulting And Implementation Services |
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Sales Management And Development Consulting And Implementation Services |
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Other Marketing Management Consulting And Implementation Services |
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Human Resources Management Consulting And Implementation Services |
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Operations And Supply Chain Management Consulting And Implementation Services |
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Other Management Services |
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All Other Receipts |
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All Other Operating Receipts |
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U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) |
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|---|---|---|
| Total Revenue | Order at top of page |
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| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Marketing Consulting Services company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Marketing Consulting Services industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Marketing Consulting Services measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
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| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
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| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 16% | Order at top of page |
||
| Top Executives | 7% | |||
| Chief Executives | 0% | |||
| General and Operations Managers | 7% | |||
| General and Operations Managers | 7% | |||
| Business and Financial Operations Occupations | 34% | |||
| Business Operations Specialists | 30% | |||
| Management Analysts | 12% | |||
| Management Analysts | 12% | |||
| Market Research Analysts and Marketing Specialists | 5% | |||
| Market Research Analysts and Marketing Specialists | 5% | |||
| Computer and Mathematical Occupations | 10% | |||
| Computer Occupations | 9% | |||
| Sales and Related Occupations | 7% | |||
| Office and Administrative Support Occupations | 15% | |||
Marketing Consulting Services Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Marketing Consulting Services industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Marketing Consulting Services industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Marketing Consulting Services industry. |
Source:
Latest Industry News
- Looking to start freelancing in the US? These 5 platforms can help you land high-paying gigs - Freelancing is reshaping the American workforce as more professionals seek flexibility and control over their careers. With over 73 million freelancer (07/09/2025)
- Consultant: Joplin needs to work on recycling message - Joplin has a low curbside recycling rate that might be improved if city officials provided collection carts to residents, a consultant told t City Council at a meeting Monday night. Now, curbside recycling carts are not provided until customers sign up for the service, (07/09/2025)
- GTX Solutions Expands Its Customer Data Consulting Services to Meet Growing Demand - Founded in 2023, GTX Solutions has rapidly established itself as a trusted partner for organizations seeking to unify, activate, and optimize customer data. The company’s growth reflects the rising need for enterprise brands to use CDPs and marketing technology stacks more effectively to deliver personalized customer experiences. (07/08/2025)
- Unlocking Growth: How Consulting Firms Can Evolve Into Software Companies - Chris Mele is the managing partner of Software Pricing Partners. Companies can increase their revenue in various ways, such as building new features in existing products, offering entirely new products or services and providing proprietary market insights derived from unique data or methodologies. (07/07/2025)
- Accenture Dares to Reinvent, But Will the Gamble Pay Off? - While the company’s unified services signal ambition in the AI era, leadership churn, scale complexity, and cultural inertia may hinder success. (07/03/2025)
- Questcorp Mining Engages Marketing Consulting Firm Spark Newswire - Questcorp Mining Inc. (CSE: QQQ) (OTCQB: QQCMF) (FSE: D910) (the "Company" or "Questcorp") is pleased to announce it has entered into a marketing consulting services agreement (the "Spark Agreement" or the "MSA") with Spark Newswire Inc. (07/02/2025)
- Miami firm partners with JPMorgan Chase to bring AI-powered strategic consulting to small businesses - The Miami-based startup offers 24/7 multilingual consulting tools that combine artificial intelligence with human expertise (07/01/2025)
- 10 Ways Chief Marketing Officers Are Harnessing AI Right Now - CMOs share their generative AI strategies that help them cut costs and drive revenue. Here is their AI for marketing playbook. (06/30/2025)
- How to Start a Consulting Business in 9 Steps - NerdWallet - Here's everything you need to know about how to start a consulting business, including how to find clients, pitch your services, and price competitively. (06/21/2025)
- Delroy Muschette Unveils Groundbreaking AI Consultant Services to Revolutionize Small Business Marketing - Delroy Muschette, an AI consultant and Fractional CMO, has announced a new range of strategic marketing services aimed at helping small businesses thrive. These services are designed to implement effective marketing strategies without overwhelming business owners. (05/27/2025)
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