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2025 U.S. Industry Statistics & Market Forecast - Motion Picture and Video Production
Market Size & Industry Statistics
The total U.S. industry market size for Motion Picture and Video Production:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2020 2021 2022 2023 2024 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| Market Forecast ($ millions) | |||||
| Projected Industry Growth Rate (%) | |||||
Industry Insights
Major trends affect the Motion Picture and Video Production industry include:- Shift towards streaming platforms
- Increased demand for diverse content
- Advancements in CGI and visual effects technology
- Greater emphasis on international markets
- Rise of independent filmmakers via digital platforms
- Impact of COVID-19 on production protocols
- Growth in demand for documentaries and reality content
- Influence of social media on film promotion and distribution
- Expansion of virtual reality (VR) and augmented reality (AR) content
- Environmental concerns influencing production practices
- Enhanced focus on data analytics for audience targeting
- Competition from video games and other digital entertainment forms
Product & Services Breakdown
Research products and services in the Motion Picture and Video Production industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
|---|---|---|---|
Industry Total |
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Licensing Of Domestic Rights To Distribute Audiovisual Works |
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Licensing Of Domestic Rights To Distribute - Motion Picture Films |
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Licensing Of Domestic Rights To Distribute - Television Programming |
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Licensing Of Domestic Rights To Distribute - Other Audiovisual Works |
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Licensing Of Domestic Rights To Exhibit, Broadcast, Or Rent Feature Films (Include ""Revenue-Sharing"" Agreements.) |
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Licensing Of Domestic Rights To - Exhibit Feature Films |
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Licensing Of Domestic Rights To - Broadcast Feature Films On Television |
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Licensing Of Domestic Rights To - Rent Feature Films To The Home Video Market |
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Licensing Of Domestic Rights To Broadcast Or Rent Television And Cable Programming (Include ""Revenue-Sharing"" Agreements.) |
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Licensing Of Domestic Rights To - Broadcast Television Or Cable Programming (Television Program Rights) |
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Licensing Of International Rights To Distribute Audiovisual Works |
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Licensing Of International Rights To Distribute - Motion Picture Films |
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Licensing Of International Rights To Distribute - Television Programming |
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Licensing Of International Rights To Exhibit, Broadcast, Or Rent Audiovisual Works (Include ""Revenue-Sharing"" Agreements.) |
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Licensing Of International Rights To Exhibit, Broadcast, Or Rent - Television Programming |
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Contract Production Services For Audiovisual Works |
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Contract Production Services - Motion Picture Films |
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Contract Production Services - Television Programming |
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Contract Production Services - Commercials |
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Contract Production Services - Other Audiovisual Works |
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Outright Sale Of Audiovisual Works |
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Sale Of Copies Of Audiovisual Works To The Wholesale, Retail, And Rental Markets |
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Production Support Services For Audiovisual Works |
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Postproduction Services For Audiovisual Works |
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Audiovisual Works Sold Directly To The Consumer |
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Audiovisual Works Sold Directly To The Consumer - Download Of Electronic Media |
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Merchandise Licensing - Domestic And International |
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Rental Or Lease Of Goods And/Or Equipment |
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Rental Of Equipment For Motion Picture And Video Production (Include Cameras, Lighting, Sound Recording Equipment.) |
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All Other Receipts |
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U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) |
|
|---|---|---|
| Total Revenue | Order at top of page |
|
| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Motion Picture and Video Production company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Motion Picture and Video Production industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
|
| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Motion Picture and Video Production measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
|
| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
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| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 7% | Order at top of page |
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| Chief Executives | 0% | |||
| General and Operations Managers | 3% | |||
| Business and Financial Operations Occupations | 5% | |||
| Arts, Design, Entertainment, Sports, and Media Occupations | 48% | |||
| Art and Design Workers | 8% | |||
| Artists and Related Workers | 6% | |||
| Entertainers and Performers, Sports and Related Workers | 20% | |||
| Actors, Producers, and Directors | 19% | |||
| Producers and Directors | 14% | |||
| Media and Communication Workers | 7% | |||
| Media and Communication Equipment Workers | 14% | |||
| Broadcast, Sound, and Lighting Technicians | 6% | |||
| Television, Video, and Film Camera Operators and Editors | 7% | |||
| Food Preparation and Serving Related Occupations | 7% | |||
| Food and Beverage Serving Workers | 6% | |||
| Personal Care and Service Occupations | 16% | |||
| Entertainment Attendants and Related Workers | 13% | |||
| Ushers, Lobby Attendants, and Ticket Takers | 12% | |||
| Ushers, Lobby Attendants, and Ticket Takers | 12% | |||
| Office and Administrative Support Occupations | 7% | |||
Motion Picture and Video Production Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Motion Picture and Video Production industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Motion Picture and Video Production industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Motion Picture and Video Production industry. |
Source:
Latest Industry News
- The best Lumix for video yet? - Panasonic also launched the Lumix S1 IIE on the same day as the Lumix S1 II. The two cameras are identical, except that the 'E' version has a regular 24MP full-frame sensor rather than a partially stacked one, which means a slower performance in a few areas and fewer video modes to choose from. It's $500 / £500 cheaper. (07/04/2025)
- Hurricanes, cornbread, farms and … film tax credits?Hurricanes, cornbread, farms and … film tax credits? - When the entertainment industry sought to revive an expired Georgia film and media tax credit earlier this year, the campaign had as many twists and turns as a Hollywood whodunit. During the recent legislative session, (06/30/2025)
- Video: Kathleen Marshall Talks TOP HAT at Chichester Festival Theatre - Kathleen Marshall directs and choreographs a brand new production of Irving Berlin’s classic tap extravaganza Top Hat at Chichester Festival Theatre. Watch as she discusses the production here! (06/27/2025)
- Dana Nussbaum, Christian Davin and John Stanford to Head Warner Bros. Marketing and Creative Strategy (EXCLUSIVE) - Longtime Warner Bros. executives Dana Nussbaum, Christian Davin and John Stanford have officially been installed to lead the motion picture group’s marketing and creative strategy teams. Warner Bros. (06/25/2025)
- ‘Washington Black’ Trailer: Sterling K. Brown and Ernest Kingsley Jr. Travel the World in Coming-of-Age Story (TV News Roundup) - The first trailer for "Washington Black" starring Sterling K. Brown and Ernest Kingsley Jr. shows a coming-of-age story set in the 19th century. (06/24/2025)
- Haivision Releases Latest Version of Kraken Video Processing Platform - Integration with Shield AI Object Detection brings together full motion video and AI-enabled object detection. (06/24/2025)
- The Big Picture: Streaming and Social Media Climb Amid Traditional Media’s Slow-Motion Breakdown - The headlines all point toward the decline of linear and traditional models, with the nagging question of whether new means of distribution can pick up the slack (06/19/2025)
- Midjourney Launches V1 AI Video Model, Generating 5?Second Clips from Images - V1 is an image?to?video model that allows users to upload an image or select one generated by Midjourney’s other models; V1 creates four five?second videos based on it. Like Midjourney’s picture models, (06/19/2025)
- Carter Burwell Elected to Motion Picture Academy’s Board of Governors - Carter Burwell, three-time Oscar nominee, was elected to the Motion Picture Academy’s board of governors. Here's a full list of 2025-26 board members. (06/18/2025)
- How I Accidentally Inspired a Major Chinese Motion Picture - I wrote a story about transcending cultural boundaries through sports. Now it’s a movie with a very different message. (06/08/2025)
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