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2025 U.S. Industry Statistics & Market Forecast - New Car Dealers
Market Size & Industry Statistics
The total U.S. industry market size for New Car Dealers:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

Statistics | 2020 2021 2022 2023 2024 | |
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Market Size (Total Sales/Revenue) |
Order at top of page | |
Total Firms | ||
Total Employees | ||
Average Revenue Per Firm | ||
Average Employees Per Firm | ||
Average Revenue Per Employee |
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.

Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
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Market Forecast ($ millions) | |||||
Projected Industry Growth Rate (%) |
Industry Insights
Major trends affect the New Car Dealers industry include:- Increasing emphasis on electric vehicles (EVs)
- Shift towards online sales platforms
- Growing importance of sustainability and eco-friendly practices
- Heightened competition from used car market
- Technological advancements in autonomous driving features
- Rising importance of digital and mobile customer experiences
- Supply chain disruptions impacting vehicle availability
- Regulatory changes affecting emission standards
- Expansion of subscription and leasing services
- Integration of advanced safety and entertainment technologies in vehicles
- Impact of economic fluctuations on consumer buying power
- Increasing consumer preference for SUVs and trucks
- Integration of data analytics for personalized marketing and sales strategies
- Adoption of artificial intelligence in customer service and operations
Product & Services Breakdown
Research products and services in the New Car Dealers industry generating sales. Note that products are broken into categories with different levels of classification.Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
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Industry Total |
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Recreational Vehicles, Parts & Accessories |
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New Recreational Vehicles, Parts & Accessories |
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Cars, Trucks, Motorcycles, & Other Powered Transportation Vehicles |
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New Passenger Cars -- Retail |
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New Passenger Cars -- Fleet |
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New Vans & Trucks -- Retail |
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New Vans & Trucks -- Fleet |
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Used Passenger Cars -- Retail |
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Used Passenger Cars -- Wholesale (For Resale) |
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Used Vans, Minivans, Trucks, And Buses -- Retail |
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Used Vans, Minivans, Trucks, And Buses -- Wholesale |
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All Other Powered Transportation Vehicles |
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New Passenger Cars -- Leased |
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New Vans And Trucks -- Leased |
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New & Used Medium- & Heavy-Duty Trucks & Buses |
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Automotive Fuels |
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Automotive Lubricants, Including Oil, Greases. |
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Automotive Tires, Tubes, Batteries, Audio Equipment, Parts, Access |
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Automotive Tires & Tubes |
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Automotive Batteries |
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Automotive Parts, Used, Including Wheels |
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Automotive Audio Equipment, Components, Parts & Access |
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Automotive Parts, New & Rebuilt, Including Wheels |
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Automotive Accessories, Including Safety & Comfort Related Items |
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Automotive Supplies |
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All Other Merchandise |
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Utility Trailers, Including Horse/Livestock Trailers |
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All Other Merchandise, Excluding Lottery Ticket Sales/Commissions |
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All Nonmerchandise Receipts |
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Labor Charges To Customers For Work Performed By This Estab |
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Rental Of Automobiles Or Trucks |
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Labor Charges To Insurance Co For Work Performed By This Estab |
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Value Of Service Contracts |
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Commissions Rcvd For The Sale Of Credit Life Ins & Arr Of Financing |
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Labor Charges For Warranty & Extended Contract Work By This Estab |
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Parts, Paint, & Materials Installed In Repair & Charged Directly To Customers |
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Parts, Paint, & Materials Installed In Repair & Charged To Ins Cos |
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Labor Charges For Internal & Sublet Repair |
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Parts Installed In Repair & Covered By Warranty/Ext Svc Contract |
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Parts, Paint, & Materials Sold Internally & Installed In Repair |
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All Other Nonmerchandise Receipts |
U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.Industry Average | Percent of Sales (Industry Benchmark) |
|
---|---|---|
Total Revenue | Order at top of page |
|
Operating Revenue | ||
Cost of Goods Sold | ||
Gross Profit | ||
Operating Expenses | ||
Pension, profit sharing plans, stock, annuity | ||
Repairs | ||
Rent paid on business property | ||
Charitable Contributions | ||
Depletion | ||
Domestic production activities deduction | ||
Advertising | ||
Compensation of officers | ||
Salaries and wages | ||
Employee benefit programs | ||
Taxes and Licenses | ||
Bad Debts | ||
Depreciation | ||
Amortization | ||
Other Operating Expenses | ||
Total Operating Expenses | ||
Operating Income | ||
Non-Operating Income | ||
EBIT (Earnings Before Interest and Taxes) | ||
Interest Expense | ||
Earnings Before Taxes | ||
Income Tax | ||
Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a New Car Dealers company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.Profitability & Valuation Ratios | Industry Average |
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Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the New Car Dealers industry is performing. | |
Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on New Car Dealers measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
Liquidity Ratios | Industry Average |
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Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
Efficiency Ratios - Key Performance Indicators | Industry Average |
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Measure how quickly products and services sell, and effectively collections policies are implemented. | |
Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
---|---|---|---|---|
Management Occupations | 6% | Order at top of page |
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Chief Executives | 0% | |||
General and Operations Managers | 3% | |||
Sales and Related Occupations | 34% | |||
Retail Sales Workers | 28% | |||
Counter and Rental Clerks and Parts Salespersons | 8% | |||
Retail Salespersons | 19% | |||
Retail Salespersons | 19% | |||
Office and Administrative Support Occupations | 15% | |||
Information and Record Clerks | 6% | |||
Installation, Maintenance, and Repair Occupations | 25% | |||
Vehicle and Mobile Equipment Mechanics, Installers, and Repairers | 22% | |||
Automotive Technicians and Repairers | 22% | |||
Automotive Service Technicians and Mechanics | 20% | |||
Transportation and Material Moving Occupations | 15% | |||
Material Moving Workers | 7% | |||
Laborers and Material Movers | 7% | |||
Cleaners of Vehicles and Equipment | 6% |
New Car Dealers Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the New Car Dealers industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the New Car Dealers industry and adjacent sectors:Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the New Car Dealers industry. |
Latest Industry News
- The Rise of 84-Month Car Loans: Why Buyers Are Trapped - Discover how these extended terms trap buyers in negative equity and cost thousands more in interest over the long run. (07/07/2025)
- U.S. Sen. Bernie Moreno pushes auto industry bills after making his fortune in car business - Ohio's freshman senator owns land where his son's Mercedes dealership is being built while championing legislation that would benefit auto dealers and manufacturers. (07/06/2025)
- Drivers Found It Tough to Buy a Car in June, New Data Shows - Why was it so hard to buy a car last month? New data for June 2025 points to tariffs, tight inventory on key models, and a confusing experience at the dealership. (07/06/2025)
- Bait & Switch Car Pricing | How Dealers Mislead Buyers - According to CoPilot’s latest research, domestic vehicles like Ford, GM, and Chevrolet are consistently hit with the biggest hidden and illegitimate fees. 71% of domestic car sales experience hidden fees, and the average amount of illegitimate fees is $855.13. (07/02/2025)
- Brexit could see less choice for new car buyers, warn dealers - Car buyers in Northern Ireland could soon have less choice and pay higher road tax when purchasing new vehicles because of post Brexit trading arrangements due to come into force next year, MLAs have been warned. Some of Northern Ireland's top dealerships have also warned of job losses in the sector which currently employs around 17,500 workers. (07/02/2025)
- How to Get In and Out of the Dealer Quickly When Buying a New Car - One of the things about buying cars that people complain about is how long it takes to actually buy one. Can you make it go faster? The answer is yes. (07/01/2025)
- Car dealers, buyers prepare for change as Texas switches to all metal license plates - On July 1, the Texas Department of Motor Vehicles will no longer issue temporary paper tags and instead will issue a metal one. (07/01/2025)
- Lab space no more: New vision for old Needham car dealership include housing and a hotel - Development firm Bulfinch is changing up its plans for the site of Needham’s former Muzi Ford dealership, exploring a pivot to a mixed-use project with hundreds of housing units instead of an office and laboratory complex. (06/25/2025)
- Buying a car in California? Here are the state's top car dealerships in 2025 - Finding the right dealership for your car purchasing journey can be the difference between loving your new car or deeply regretting it every time you get behind the wheel. The California New Car Dealers Association forecasts a whopping 1.71 million new ... (06/18/2025)
- The Ford Dealer Is Charging Me $1,300 To Fix A 2022 Explorer I Took On A Test Drive That I Don’t Even Own - Kaelyn is a young mom looking for an SUV to accommodate her growing family. So, she went to a Ford dealer to trade her car in and test drive a Ford Explorer. She's heard they make a great family car. (05/25/2025)

