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2025 U.S. Industry Statistics & Market Forecast - Nursing Care Facilities
Market Size & Industry Statistics
The total U.S. industry market size for Nursing Care Facilities:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

Statistics | 2020 2021 2022 2023 2024 | |
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Market Size (Total Sales/Revenue) |
Order at top of page | |
Total Firms | ||
Total Employees | ||
Average Revenue Per Firm | ||
Average Employees Per Firm | ||
Average Revenue Per Employee |
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.

Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
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Market Forecast ($ millions) | |||||
Projected Industry Growth Rate (%) |
Industry Insights
Major trends affect the Nursing Care Facilities industry include:- Aging population increasing demand for long-term care
- Staffing shortages and high turnover rates
- Rising healthcare costs
- Integration of technology in care delivery
- Changes in regulations and increased scrutiny
- Shift towards home health care services
- Growing prevalence of chronic diseases
- Importance of mental health care services
- Increased focus on personalized care
- Expansion in the use of telemedicine and remote monitoring
- Impact of COVID-19 on facility operations and safety protocols
- Environmental sustainability in facility management
- Collaborative care models with hospitals and other health services
- Rise in consumer expectations for quality and service
Product & Services Breakdown
Research products and services in the Nursing Care Facilities industry generating sales. Note that products are broken into categories with different levels of classification.Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
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Industry Total |
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Home Hospice (End Of Life) Care Services |
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Independent Living Services |
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Daily Assisted Living Services Without Rehabilitation And Counseling Services (Include Children And Adults. Exclude Nursing Faci |
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Daily Assisted Living Services - Mental Rehabilitation Services For The Intellectually And Developmentally Disabled Or The Menta |
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Daily Assisted Living And Skilled Nursing Services Without Rehabilitation Services |
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Daily Assisted Living And Skilled Nursing Services With Rehabilitation Services |
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Daily Assisted Living And Skilled Nursing Services - Physical, Speech, And/Or Occupational Rehabilitation Services |
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Daily Assisted Living And Skilled Nursing Services - Mental Rehabilitation Services (Exclude Substance Abuse.) |
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Residential Facility Hospice (End Of Life) Care Services |
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Daily Assisted Living Services - With Physical, Speech, And/Or Occupational Rehabilitation Services |
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Daily Assisted Living Services - With Physical, Speech, And/Or Occupational Rehabilitation Services - Adults |
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Social Assistance Services For Elderly And Disabled Adults |
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Adult Day Care Services For Elderly And Disabled Adults |
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All Other Receipts |
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All Other Operating Receipts |
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Contributions, Gifts, And Grants - Government |
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Contributions, Gifts, And Grants - Private |
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Investment Income, Including Interest And Dividends |
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All Other Revenue |
U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.Industry Average | Percent of Sales (Industry Benchmark) |
|
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Total Revenue | Order at top of page |
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Operating Revenue | ||
Cost of Goods Sold | ||
Gross Profit | ||
Operating Expenses | ||
Pension, profit sharing plans, stock, annuity | ||
Repairs | ||
Rent paid on business property | ||
Charitable Contributions | ||
Depletion | ||
Domestic production activities deduction | ||
Advertising | ||
Compensation of officers | ||
Salaries and wages | ||
Employee benefit programs | ||
Taxes and Licenses | ||
Bad Debts | ||
Depreciation | ||
Amortization | ||
Other Operating Expenses | ||
Total Operating Expenses | ||
Operating Income | ||
Non-Operating Income | ||
EBIT (Earnings Before Interest and Taxes) | ||
Interest Expense | ||
Earnings Before Taxes | ||
Income Tax | ||
Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Nursing Care Facilities company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.Profitability & Valuation Ratios | Industry Average |
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Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Nursing Care Facilities industry is performing. | |
Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Nursing Care Facilities measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
Liquidity Ratios | Industry Average |
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Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
Efficiency Ratios - Key Performance Indicators | Industry Average |
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Measure how quickly products and services sell, and effectively collections policies are implemented. | |
Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
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Management Occupations | 3% | Order at top of page |
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Chief Executives | 0% | |||
General and Operations Managers | 0% | |||
Healthcare Practitioners and Technical Occupations | 26% | |||
Healthcare Diagnosing or Treating Practitioners | 12% | |||
Registered Nurses | 9% | |||
Registered Nurses | 9% | |||
Health Technologists and Technicians | 14% | |||
Licensed Practical and Licensed Vocational Nurses | 13% | |||
Licensed Practical and Licensed Vocational Nurses | 13% | |||
Healthcare Support Occupations | 39% | |||
Home Health and Personal Care Aides; and Nursing Assistants, Orderlies, and Psychiatric Aides | 37% | |||
Nursing Assistants, Orderlies, and Psychiatric Aides | 33% | |||
Nursing Assistants | 33% | |||
Food Preparation and Serving Related Occupations | 10% | |||
Building and Grounds Cleaning and Maintenance Occupations | 6% | |||
Building Cleaning and Pest Control Workers | 5% | |||
Building Cleaning Workers | 5% | |||
Office and Administrative Support Occupations | 5% |
Nursing Care Facilities Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Nursing Care Facilities industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Nursing Care Facilities industry and adjacent sectors:Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Nursing Care Facilities industry. |
Latest Industry News
- Continuing-care retirement home failures leave seniors and their families bereft - Bankruptcy filings among continuing-care retirement communities have surged since the pandemic, eroding residents’ promised refunds. Seniors have l (07/07/2025)
- Dying in the shadows: How long-term care facilities can avoid sidelining death and dying - In healthcare, death is often seen as a failure, a sign that treatment didn’t work. But death is inevitable, and for some, it occurs within the walls of (07/07/2025)
- Illinois nursing homes ranked among the worst in the nation; residents call for action - Nursing home operators say much of the problem comes from Illinois’ Medicaid reimbursement rate, which is lower than most other states and doesn’t fully cover the cost of providing care. (07/07/2025)
- She Paid $1 Million to Join a Senior Facility. Its Bankruptcy Wiped Her Out. - Families lost at least $190 million in 16 bankruptcies at continuing-care retirement communities. (07/07/2025)
- Nursing homes mine social media gold: ‘Every comment is an opportunity’ - In a marketing world dominated by word-of-mouth, proximity and Google search results, it can take a lot for a nursing home to stand out. (07/07/2025)
- Six Michigan nursing homes involved in $4.5 million settlement over substandard care allegations - The owners of six nursing homes in Metro Detroit agreed to a $4.5 million settlement originating from a whistleblower lawsuit. (07/03/2025)
- Did NJ lawmakers just hand bad nursing homes a lifeline in the state budget? - The state comptroller said last-minute language in the NJ budget will allow poorly performing nursing homes to continue receiving Medicaid funds. (07/03/2025)
- Unpacking claims nursing homes say they will 'close their doors' if GOP passes budget bill - A June 2025 survey by the American Health Care Association (AHCA) found that 27% of nursing home providers said they would have to close facilities if Medicaid funding was reduced in the 2025 congressional budget bill One Big Beautiful Bill Act. (07/03/2025)
- Bonta sues nursing facility chain, claims 25,000+ violations - The California attorney general filed a lawsuit against a San Diego County-based nursing facility chain on grounds of patient neglect and failure to meet minimum staffing levels. The suit accuses Sweetwater Care, (07/01/2025)
- State attorney general sues Carlsbad skilled nursing firm for low staffing levels - The system of nested companies, some directly owning individual nursing facilities and others managing their operations, is familiar to Sam Brooks, an attorney and director of public policy for The National Consumer Voice for Quality Long-Term Care. The nonprofit advocates for the improvement of nursing home care nationwide. (06/30/2025)

