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2025 U.S. Industry Statistics & Market Forecast - Passenger Car Rental
Market Size & Industry Statistics
The total U.S. industry market size for Passenger Car Rental:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2020 2021 2022 2023 2024 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| Market Forecast ($ millions) | |||||
| Projected Industry Growth Rate (%) | |||||
Industry Insights
Major trends affect the Passenger Car Rental industry include:- Rising environmental concerns leading to demand for eco-friendly vehicles
- Shift towards electric and hybrid rental options
- Increase in mobility-as-a-service (MaaS)
- Impact of autonomous driving technology
- Fluctuations in fuel prices influencing rental patterns
- Growth in tourism and travel
- Enhanced digital transformation and use of mobile apps
- Expansion of ride-sharing platforms affecting traditional rental models
- Regulatory changes and stricter emissions standards
- Shift in consumer preferences towards short-term and flexible rentals
- Increased emphasis on sanitation and safety due to health crises such as COVID-19
- Growing importance of telematics and connected car technology
- Market consolidation and partnership among key players
- Economic uncertainties influencing consumer spending
- Integration of advanced payment and security technologies
Product & Services Breakdown
Research products and services in the Passenger Car Rental industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
|---|---|---|---|
Industry Total |
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Rental And Leasing Of Automobiles And Light Trucks |
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Rental, Except Leasing, Of Automobiles And Light Trucks |
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Rental And Leasing Of Heavy Trucks, Truck Trailers, And Buses |
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Rental Of Heavy Trucks, Truck Trailers, And Buses |
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Automotive Equipment (Without Drivers) Rental And Leasing Related Services |
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Protection Plan |
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Reselling Service For Merchandise, Retail |
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Other Services |
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U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) |
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|---|---|---|
| Total Revenue | Order at top of page |
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| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Passenger Car Rental company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Passenger Car Rental industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Passenger Car Rental measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
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| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
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| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 7% | Order at top of page |
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| Chief Executives | 0% | |||
| General and Operations Managers | 4% | |||
| Sales and Related Occupations | 36% | |||
| Retail Sales Workers | 30% | |||
| Counter and Rental Clerks and Parts Salespersons | 29% | |||
| Counter and Rental Clerks | 29% | |||
| Office and Administrative Support Occupations | 7% | |||
| Installation, Maintenance, and Repair Occupations | 15% | |||
| Vehicle and Mobile Equipment Mechanics, Installers, and Repairers | 12% | |||
| Bus and Truck Mechanics and Diesel Engine Specialists | 7% | |||
| Bus and Truck Mechanics and Diesel Engine Specialists | 7% | |||
| Transportation and Material Moving Occupations | 29% | |||
| Motor Vehicle Operators | 11% | |||
| Driver/Sales Workers and Truck Drivers | 7% | |||
| Material Moving Workers | 15% | |||
| Laborers and Material Movers | 14% | |||
| Cleaners of Vehicles and Equipment | 11% | |||
Passenger Car Rental Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Passenger Car Rental industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Passenger Car Rental industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Passenger Car Rental industry. |
Source:
Latest Industry News
- Electric Vehicle Boom Continues In June, Passenger Car Sales Hit By Weak Demand: Report - On a year-on-year basis, truck rentals grew by 5 per cent in June 2025 as compared to June 2024, while they rose by 1.3 per cent last month as compared to rental rates clocked in the month of May 2025 (07/06/2025)
- June sees surge in electric car sales: Shriram Finance report - Shriram Finance MD Y S Chakravarti said, “June 2025 underscored a positive shift in economic momentum across multiple transport and automotive verticals.” (07/06/2025)
- Electric Car Sales Surge in June 2025 - Sales of electric cars surged in June 2025, while passenger car sales declined. Shriram Mobility report reveals insights into EV market growth and truck rentals. (07/06/2025)
- Electric Cars Surge While Traditional Vehicles Decline in June 2025 - Electric motor car sales soared in June 2025, contrasting with a decline in internal combustion passenger car sales. Truck rentals increased due to higher demand. The month also saw a rise in fuel consumption and electric two-wheeler sales, (07/06/2025)
- Truck rentals, EV and tractor sales rise in June; car sales see decline - June 2025 saw healthy growth in truck rentals and EVs, steady agri demand for tractors, while passenger vehicles and two-wheelers faced subdued consumer sentiment (07/04/2025)
- Uber Adds Rental Car Delivery and Discounted Airport Rides Ahead of July 4 Weekend Surge - Uber is also expanding its Reserve Airport Pickup feature to 70 more airports in the US and Canada, with a focus on smaller towns and suburban destinations such as Reno, Green Bay and Sarasota. Reserve rides can be scheduled in advance, a convenience for travelers flying into areas with fewer transit options. (07/03/2025)
- From floating Fiats to helicopters, how to travel to the Hamptons in style - The only thing better than dashing off to the Hamptons for a summer weekend is arriving there — and party-hopping between hamlets — in high style. Here are three chic ways to escape the city and (05/22/2025)
- Watford man found not guilty of stealing £30k rental car - Pietro Aru, of Rickmansworth Road, had been charged with theft after being accused of stealing a Volkswagen Golf from the Europcar branch in Lower High Street in November 2023. The 43-year-old appeared at St Albans Magistrates' Court on Monday (May 19), where he was found not guilty. (05/22/2025)
- DNA allegedly links CT man to stolen vehicle that sustained more than $10K in damages - The man was arrested in connection with a vehicle that was stolen from a driveway in New Fairfield in December before it was totaled. (05/21/2025)
- Winter Park ski train ridership more than doubles in first season of lower fares - Park Express, a seasonal passenger train between Denver and the ski resort, more than doubled this ski season amid cheaper tickets and expanded service. In a Friday news release, Gov. (05/19/2025)
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