	Standard Report	Premium Report
Current State of the Industry
Market Size (industry trends)
Market Forecast (5-year projection)
Products/Services Breakdown
Revenue per State
Financial Metrics
Salary & Compensation Statistics
Public Company Information
Key Private Companies
Government Vendors
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2024 U.S. Industry Statistics & Market Forecast - Advertising Agencies

Published: April 2024

Market Size & Industry Statistics

The total U.S. industry market size for Advertising Agencies: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics	2019 2020 2021 2022 2023
Market Size (Total Sales/Revenue)		Order at top of page
Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Average Revenue Per Employee

Statistics Source: U.S. Census, AnythingResearch Analysis of Federal Data

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.

Forecast / Industry Outlook	2024	2025	2026	2027	2028
Market Forecast ($ millions)
Projected Industry Growth Rate (%)

Source: AnythingResearch Economic Analysis

Industry Insights

The advertising agencies industry has been going through significant transformation lately. Some of the key trends that are affecting the industry include:

1. Digitalization: The growth of digital media and technology has transformed the way advertising agencies operate. With more consumers shifting to online platforms and social media, agencies must adapt to meet changing consumer behavior.

2. Data-driven marketing: Advertising agencies are increasingly adopting data-driven marketing techniques to enhance their campaigns. They are leveraging big data analytics to gain insights on consumer behavior, needs, and preferences. This allows them to create more personalized and targeted ads, which is more effective in engaging potential clients.

3. Influencer marketing: This is another emerging trend in advertising. With more consumers trusting recommendations from influencers than traditional advertising, agencies are now teaming up with influencers to reach more audiences. This strategy is proving effective in boosting brand awareness and driving sales.

4. Creative collaboration: Advertising agencies are now collaborating with other creative agencies, such as design, digital, and content creators, to create more integrated and compelling campaigns that are likely to generate better results.

5. Employee empowerment: The rising demand for new talent and skills in the industry has resulted in advertising agencies focusing on employee empowerment. This involves providing training and support to their employees to enhance their skills and improve their creativity, therefore leading to better marketing campaigns.

In conclusion, as industries continue to change, agencies must adapt with the times and incorporate these latest trends to stay ahead in the game.

Product & Services Breakdown

Research products and services in the Advertising Agencies industry generating sales. Note that products are broken into categories with different levels of classification.

Product Description	Number of Companies	Sales ($ millions)	Percent of Total Sales
Industry Total
Advertising Placement Services (Include Bundled Placement And Creative Services.)
Advertising Creative Services Billed Separately (Include Graphic Design Services.)
Sales Promotion Services
Direct Marketing Services
Public Relations Services
Full Public Relations Services
Media Planning And/Or Buying Services
Full Media Planning And Buying Services
Media Planning Services
Media Buying Services
Media Representation Services
Sales Agent Services For Advertising Time On Television
Direct Mail Advertising Services
Print Services For Direct Mail Advertising Materials
Coordination Of Production And Delivery Of Premiums (I.E., Advertising Specialties)
Other Services Related To Advertising
Marketing Research Services
All Other Receipts
All Other Operating Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

	Industry Average	Percent of Sales (Industry Benchmark)
Total Revenue	Order at top of page
Operating Revenue
Cost of Goods Sold
Gross Profit
Operating Expenses
Pension, profit sharing plans, stock, annuity
Repairs
Rent paid on business property
Charitable Contributions
Depletion
Domestic production activities deduction
Advertising
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Depreciation
Amortization
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit Net Income

Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Advertising Agencies company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation Ratios	Industry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Advertising Agencies industry is performing.
Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Advertising Agencies measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity Ratios	Industry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance Indicators	Industry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

Title	Percent of Workforce	Bottom Quartile
Management Occupations	16%	Order at top of page
Top Executives	6%
Chief Executives	1%
General and Operations Managers	6%
General and Operations Managers	6%
Advertising, Marketing, Promotions, Public Relations, and Sales Managers	7%
Business and Financial Operations Occupations	16%
Business Operations Specialists	14%
Market Research Analysts and Marketing Specialists	8%
Market Research Analysts and Marketing Specialists	8%
Computer and Mathematical Occupations	5%
Arts, Design, Entertainment, Sports, and Media Occupations	25%
Art and Design Workers	11%
Designers	7%
Media and Communication Workers	11%
Public Relations Specialists	8%
Public Relations Specialists	8%
Sales and Related Occupations	17%
Sales Representatives, Services	13%
Advertising Sales Agents	9%
Advertising Sales Agents	9%
Office and Administrative Support Occupations	13%

Source: Bureau of Labor Statistics

Advertising Agencies Competitor Landscape & Key Companies [PREMIUM]

The most influential companies in the Advertising Agencies industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Advertising Agencies industry and adjacent sectors:

Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry	Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries
Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry.	Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Advertising Agencies industry.