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2025 U.S. Industry Statistics & Market Forecast - Advertising Agencies
Market Size & Industry Statistics
The total U.S. industry market size for Advertising Agencies:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2020 2021 2022 2023 2024 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| Market Forecast ($ millions) | |||||
| Projected Industry Growth Rate (%) | |||||
Industry Insights
Major trends affect the Advertising Agencies industry include:- Increasing digitization and online advertising
- Shift towards data-driven advertising strategies
- Growing importance of social media platforms
- Advancements in artificial intelligence for targeted ads
- Importance of video content
- Rise of mobile advertising
- Demand for personalized and content marketing
- Privacy concerns and stricter data regulations
- Integration of augmented reality and virtual reality
- Sustainability and ethical advertising trends
- Increased use of programmatic advertising
- Challenges from ad-blocking technologies
- Continued importance of multi-channel approaches
- Growing influence of influencer marketing
- Impact of economic fluctuations on advertising budgets
Product & Services Breakdown
Research products and services in the Advertising Agencies industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
|---|---|---|---|
Industry Total |
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Advertising Placement Services (Include Bundled Placement And Creative Services.) |
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Advertising Creative Services Billed Separately (Include Graphic Design Services.) |
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Sales Promotion Services |
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Direct Marketing Services |
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Public Relations Services |
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Full Public Relations Services |
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Media Planning And/Or Buying Services |
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Full Media Planning And Buying Services |
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Media Planning Services |
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Media Buying Services |
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Media Representation Services |
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Sales Agent Services For Advertising Time On Television |
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Direct Mail Advertising Services |
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Print Services For Direct Mail Advertising Materials |
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Coordination Of Production And Delivery Of Premiums (I.E., Advertising Specialties) |
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Other Services Related To Advertising |
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Marketing Research Services |
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All Other Receipts |
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All Other Operating Receipts |
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U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) |
|
|---|---|---|
| Total Revenue | Order at top of page |
|
| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Advertising Agencies company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Advertising Agencies industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
|
| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Advertising Agencies measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
|
| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
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| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 16% | Order at top of page |
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| Top Executives | 6% | |||
| Chief Executives | 1% | |||
| General and Operations Managers | 6% | |||
| General and Operations Managers | 6% | |||
| Advertising, Marketing, Promotions, Public Relations, and Sales Managers | 7% | |||
| Business and Financial Operations Occupations | 16% | |||
| Business Operations Specialists | 14% | |||
| Market Research Analysts and Marketing Specialists | 8% | |||
| Market Research Analysts and Marketing Specialists | 8% | |||
| Computer and Mathematical Occupations | 5% | |||
| Arts, Design, Entertainment, Sports, and Media Occupations | 25% | |||
| Art and Design Workers | 11% | |||
| Designers | 7% | |||
| Media and Communication Workers | 11% | |||
| Public Relations Specialists | 8% | |||
| Public Relations Specialists | 8% | |||
| Sales and Related Occupations | 17% | |||
| Sales Representatives, Services | 13% | |||
| Advertising Sales Agents | 9% | |||
| Advertising Sales Agents | 9% | |||
| Office and Administrative Support Occupations | 13% | |||
Advertising Agencies Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Advertising Agencies industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Advertising Agencies industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Advertising Agencies industry. |
Source:
Latest Industry News
- AI Can Boost Advertising Efficiency, But It Can't Replace Human Judgment - AI can remix the past, but it cannot accurately imagine the future. AI learns from what people have already done, popularized and tested. Standout creativity doesn’t come from following patterns. It comes from breaking them. It comes from risk, originality and the human impulse to say something new. That’s not something an algorithm can do. (07/07/2025)
- JB Smoove on why he’s launching his own ad agency - I’m meeting him, along with his business partner Jarrod Moses, to talk about his latest venture. Smoove is starting up an agency called The First Darrin. Positioning itself as a comedy-focused creative agency, it promises to offer brands support in creative, production, social and experiential. First off, though, the name. Is it a nod to Bewitched? (07/07/2025)
- Inside the political reckoning shaking up the ad industry - Government investigations and civil lawsuits have remade the world of "brand safety" during the second Trump era. (07/06/2025)
- Are Marketing Agencies Facing an Extinction-Level Event? - New threats abound for the industry. Here's what advertising and marketing leaders can do to protect their businesses in the age of AI. (07/05/2025)
- Inside Julius Julius, Aurora Stewart de Peña’s novel about an ancient, haunted advertising agency - Two-parts Mad Men to one-part Doctor Who, this time-travelling paradox of a novel will change the way you see advertising (07/01/2025)
- Brandhead evolves: From media owner to full-service creative digital advertising agency - Brandhead proudly announces its bold transformation from a media ownership business into a dynamic, full-service creative digital advertising (07/01/2025)
- Ad Agencies’ Low Growth Will Drag On as They Adjust to Era of AI, Barclays Says - The firm downgraded three advertising giants after recent meetings, while other analysts said artificial intelligence could increase demand for ad services eventually. (06/30/2025)
- Trump’s FTC announces merger condition that prohibits advertising boycotts - The merger condition is a new strategy in the Republican-controlled FTC's fight against alleged advertising boycotts, which could help Elon Musk's X social network and President Trump's own Truth Social platform. The FTC proposal surfaced in a news report earlier this month and was made official Monday in an agency announcement. (06/25/2025)
- The Real Enemy Of Agency Creativity Is Money - Too many of us have given up the thing we do best—think creatively—in the race to chase performance marketing dollars. (06/25/2025)
- FTC Seeks Information From Top Advertising Agencies as Part of Ad-Boycott Probe - Among firms that received requests are Omnicom, WPP, Dentsu, Interpublic and Publicis. (06/09/2025)
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